DHL SUPPLY CHAIN - INDIA

1 DSC India | 2014

DEUTSCHE POST DHL – CORPORATE DIVISIONS

1 Bonn, Germany

475,000Employees

1World’s leading mail & logistics service group

Bonn, Germany

220Countries

Mail Communication Courier, Express and Parcel S i

International Air and Ocean F i ht ll O l d

Tailor-made Contract L i ti S iDialogue Marketing

Press ServiceValue-Added ServiceParcel GermanyRetail OutletsGl b l M il

ServiceRegions:

EuropeAmericaAsia PacificMEA (Middle East &

Freight as well as Overland Transportation Services

Logistics ServiceWarehouse ManagementTransport Management

2 DSC India | 2014

Global MailPension Service

MEA (Middle East & Africa)

DHL SUPPLY CHAIN (DSC) INDIA

One of the largest Supply Chain companies in India

Exponential h

Established since

growth since 2011

1997Established since

Industry Focus 7000+ employees Incl. contracted staff

6 m + SQ-FT of warehousing space

staffRetail & E‐comm

Consumer Auto & Eng.

Technology

Over 2500 contracted vehicles

LSHC

Warehousing Distribution

Suite of Warehouse Management & Transport System TM300i

Solution

s

Spare Parts ConsultancyTechnical Services

E‐Commerce Logistic Process Outsourcing

3 DSC India | 2014

Packaging FTL Transportation

PACKAGING CHALLENGES FOR A COMPLEX

MARKETING AND DISTRIBUTION

ENVIRONMENTENVIRONMENT

4 DSC India | 2014

THE IRONY…….

Amount of focus on packaging seems to be driven by what

Yet it is as precious as the product insideseems to be driven by what

consumers see in their …inside

5 DSC India | 2014

IT’S AN INEVITABLE AND NECESSARY FEATURE OF MODERN LIVING !!

6 DSC India | 2014

IMPACT OF CONSUMERISM

• Shopping was a daily exercise Increased Consumption

NINETIES TEENIES

• Shopping was a daily exercise

• Almost no supermarkets

• Queues

Increased ConsumptionSupermarkets are everywhere and Shopping is mostly a weekly excursion

• Range/choice was limited

• Fresh food seasonal

Huge range and choice are hugeProducts available all year

dround

7 DSC India | 2014

PACKAGING?

Broad and well-established definition of packaging inthe three following statements:

(1) Packaging is a coordinated system of preparing goods for transport,(1) Packaging is a coordinated system of preparing goods for transport, distribution, storage, retailing, and end use

(2) Packaging is the means of ensuring safe delivery to the ultimate i d diti t i i tconsumer in sound condition at minimum cost

(3) Packaging is a techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profits)y g ( p )

8 DSC India | 2014

ART OR SCIENCE ??

9 DSC India | 2014

MARKETING

Determining Factors

• Pack Size

Challenges

• Centralized Sourcing• Pack Size

• Language

• Colours

• Counterfeits : Tamper proof (one time use)

• Statutory Requirement &

• Culture/ Customs

• Aesthetic

placement of information

• Placement / MOQ

10 DSC India | 2014

OPTIMAL PACKAGING

Understanding packaging decisions impact on logistics and how logistics decisions impact on packaging and role of Planning and Technology in bridging gapsTechnology in bridging gaps.

Packaging team Logistics Team

11 DSC India | 2014

BRIDGING THE GAP..

Identify, structure and describe interactions between packaging and logistics in the supply chain.

Develop a tool / model of the impact of packaging and logisticsdecisions on each other and mechanism to bridge the gapdecisions on each other and mechanism to bridge the gap

Identify and analyze potential trade-offs between standardized and differentiated packaging solutions to provide a basis on which decisions regarding packaging

d l i ti d i d d l t d dand logistics design and development and made.

To describe and investigate benefits, cost and the process ofimplementing technology (like RFID) to manage packaging and logistics p g gy ( ) g p g g gdevelopment.

12 DSC India | 2014

KEY DRIVERS

Transportation(Mode, Geography) Warehouse Handling

(Distrib tion Channels)( g p y)

(Distribution Channels)

Product Protection(Toughness, Temperature/Season)

HandlingInformation (P d t d St t t )

13 DSC India | 2014

Handling (Product and Statutory)

“DRIVERS” FOR PACKAGING

Driven by the product

Secondary packagingDriven by: Driven by :Primary packaging

Consumer

Retailer

Production

DistributionPRODUCT

Retailer

Marketer Storage

Statutory and ‘environment’

14 DSC India | 2014

REQUIREMENT MATRIX…….DECISION

15 DSC India | 2014

CAUSE AND AFFECT LOOP : LOGISTICS AND PACKAGING

16 DSC India | 2014

CASE STUDY 1

17 DSC India | 2014

CASE STUDY 2

18 DSC India | 2014

ENVIRONMENT

• Lightweighting materials• Lightweighting materials

• Optimising structural and material designg

• Eliminating unnecessary packaging

• Reuse (Reusable packs)• Reuse (Reusable packs)

• Recycle our packaging by using materials that best fit the end-of-life treatment facilities available in the countries.

19 DSC India | 2014

.

PACKAGING DRIVES BUSINESS…..

BUSINESS DRIVES PACKAGING….

20 DSC India | 2014