dhf - progress report 2011

Diabetes Hands Foundation | Annual Report | May 1, 2010 to April 30, 2011

Annual Report

May 2010 to April 2011

2 1962 University Ave #1 | 650.283.4862 | [email protected] | www.diabeteshandsfoundation.org

Annual Report | May 1, 2010 to April 30, 2011

Letter from the President

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The fiscal year that ended April 30, 2011 marked a very important turn for Diabetes Hands Foundation (DHF). In addition to the continued growth and success of many of our programs, we received a 12-month capacity building grant of $150,000 from The Leona M. and Harry B. Helmsley Charitable Trust in early 2011. The funds from this generous grant are being used to help improve our communications and fundraising results, optimize our programs and develop more internal systems and documentation.

In August 2010, EsTuDiabetes turned 3 years old, reaching more than 10,000 members (a 150% growth in one year). By March 2011, TuDiabetes turned 4 and had reached 14,000 registered members. In both communities nearly 40% of the visitors (registered or not) continue to return on a regular basis, helped in part by the iPhone and Android apps we developed for the communities with the support of an educational grant from Medtronic Diabetes.

In May 2010, TuAnalyze (and its Spanish version, EsTuAnálisis) were launched. These applications on TuDiabetes and EsTuDiabetes, respectively, are the result of a collaboration with the Intelligent Health Laboratory at Children’s Hospital Boston with funding from a CDC grant. The applications let members track, share and optionally compare their diabetes data with others as well as complete surveys about particular diabetes topics. Data donated by members

helps public health research studies conducted by the Children’s team and allows DHF to better characterize our two social networks, and quantify some of the needs and issues faced by our members. By late April 2011, nearly 2,400 members of TuDiabetes and EsTuDiabetes had signed up to use the applications, with more than 1,500 completed surveys.

In June 2010, we launched HealthSeeker, the first Facebook game aimed at helping players develop healthy lifestyle habits with the support of their network of friends. We developed this game in collaboration with Joslin Diabetes Center with financial support of Boehringer Ingelheim Pharmaceuticals, Inc. The first game was followed by a Spanish version (Explorando Tu Salud), launched in November 2010. By April 2011, more than 8,000 people had played HealthSeeker.



Manny Hernandez President

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On World Diabetes Day 2010, we launched the second Big Blue Test, where we invite people to test their blood sugar, exercise for 14 minutes, test again and

share the experience in order to raise awareness of the importance of physical activity for diabetes management. More than 2,000 people from around the world participated, showing an average drop in blood sugar of nearly 20% after exercising. The video we produced to promote the Big Blue Test resulted in a donation of $75,000 to help humanitarian diabetes charities thanks to the support by Roche Diabetes Care, who donated 75 cents for each of the first 100,000 views of the video. The video also earned Diabetes Hands Foundation a 2011 Silver Telly Award in the Social Issues category and a 2011 Bronze Telly Award in the category of Health and Wellness.

In August 2010, our Diabetes Advocates program was represented at the annual conference of American Association of Diabetes Educators in San Antonio, TX. At the booth, we introduced attendees to the work of the nearly 30 members that joined the program in 2010. In 2011, membership nearly tripled and OneTouch and Animas came on board as sponsors of the program, allowing us to make the membership fees more affordable and increase the benefits the members receive.

DHF has continued to get significant coverage, through media such as US News, Latino Fox News and Diabetes Forecast magazine.

Our Board of Directors grew from 5 to 7 members. We were joined by Lorraine Stiehl and David Edelman. Lorraine brings over twenty years of nonprofit management and fundraising experience to the board. Besides her family-owned

market research and marketing firm, she works part-time for the UCSF Diabetes Center and serves on the International Board of JDRF. David is co-founder of DiabetesDaily.com and has a long history of hands-on involvement and support of our programs. The addition of Lorraine and David to our board team have further strengthened us to be able to better serve people touched by diabetes in the future.

I want to thank our grantors, donors and sponsors. Thanks to your generous support, we were able to devote more of our time (77% vs. 68% last fiscal year) to continue to develop programs that impact the lives of people touched by diabetes.

¡Gracias!



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About the Diabetes Hands Foundation

The Diabetes Hands Foundation (DHF) is a 501(c)(3) nonprofit that

connects people touched by diabetes and raises diabetes awareness.

DHF runs two online communities for people touched by diabetes --TuDiabetes.org in English, EsTuDiabetes.org in Spanish— and has very active social media presence. The online communities run by DHF receive more than 200,000 unique monthly visitors, nearly half of whom return regularly.

Our online communities connect people with diabetes and their loved ones, and are designed to help people connect with others they can relate to around their experiences with diabetes. We offer a health-tracking application, called TuAnalyze on the TuDiabetes site and EsTuAnálisis

on EsTuDiabetes, which allows members to track, optionally share and compare their diabetes data and complete health surveys. This application was developed in collaboration with Children's Hospital Boston, and work continues on the platform to enhance its benefits to users and applicability to research.

Since 2008, DHF has developed pioneering diabetes awareness programs. These

programs involve the participation of community members on the generation of diabetes awareness materials. Each program revolves around a specific theme and works as an interactive conduit that connects individuals through self-expression and creativity. As a result, the community participates in the generation of useful and authentic content, which in turn, strengthens the community through the participation and empowerment of its members.

Our Values Community Support

We foster a positive environment where our members support and help each other

Health and Well-Being

We actively promote positive and proactive actions to stay healthy while having diabetes.

Communication and

Information

We encourage the exchange of information and storytelling about diabetes.

Diversity and Respect

We value diverse points of view. All people touched by diabetes are welcome.

Creative Expression

We see creativity as a catalyst for emotional healing and raising diabetes awareness.

Transparency

We embrace openness and

authenticity, as long as it doesn’t conflict with the other values.



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Some of Our Awareness Programs The Big Blue Test™ (www.BigBlueTest.org): November 14, 2009 (World Diabetes Day) we held the first Big Blue Test, inviting

participants from all diabetes online communities to test their blood sugar, get active, test again and share their experience. Since then, the Big Blue Test has evolved into a platform to celebrate the importance of exercise in diabetes management and a means for participants to help themselves and help others in the process. In 2010, the video we produced to promote the Big Blue Test resulted in a grant of $75,000 to help humanitarian diabetes charities thanks to the generous sponsorship by Roche Diabetes

Care, which donated 75 cents for each of the first 100,000 views of the video.

HealthSeeker (www.HealthSeekerGame.org): in June 2010 we launched the first health social game on Facebook, HealthSeeker. It

helps players develop healthy lifestyle habits with the support of their Facebook network of friends as they take on missions they assemble, made up of actions such as choosing wheat over white bread for a week or walking around the block after lunch 3 times. In

time for World Diabetes Day (November 14, 2010), the game was launched in Spanish (www.ExplorandoTuSalud.org). This game was sponsored by Boehringer Ingelheim and developed in collaboration with Joslin Diabetes Center. As of the end of this Fiscal Year, more than 8,000 people had played HealthSeeker.

Diabetes Advocates (www.DiabetesAdvocates.org): we started this program in

early 2010, to serve as a platform that helps connect diabetes advocacy groups and individuals, providing them with support and more visibility to their work. The first year, the program had almost 30 members and the program was sustained only through membership fees. In 2011, membership nearly tripled and also OneTouch and Animas came on board as sponsors of the program.

Word In Your Hand™ (www.WordInYourHand.org): this project started with a post by a TuDiabetes

member who posted a photo showing his hand with the word “Courage” written on it: that is how he felt about diabetes. We invited members of the community to contribute the photos of the words on their hands. In 2008, we licensed this

program to LifeScan, which enabled them to launch the cause marketing campaign Diabetes Handprint in the United States, through which they donated $5 to a diabetes charity for each submission of a hand photo. This fiscal year, Diabetes Handprint was expanded to Australia and Mexico with great success, benefiting local diabetes charities.



Contributions, Gifts, Grants (48 %)

Program Service Revenue (52 %)

DHF financials

48%

52%

Revenue In Percent

Expenses In Percent

Healthseeker (28%)

Big Blue Test (20%)

Other Programs (29%)

Helmsley grant expenses (1.5%)

Management & Admin. (18%)

Fundrasing (3.5%)



DHF financials Assets (as of April 30, 2011)

Liabilities (as of April 30, 2011)

$0

$50,000

$100,000

$150,000

$200,000

$250,000

2008-2009 2009-2010 2010-2011

Total Assets

Current Assets

Other Assets

$15,339

$4,100 $2,764

$16,000

$5,892

$10,003

FY 2008-2009 FY 2009-2010 FY 2010-2011

Current Liabilities Total Liabilities



Officers, Directors & Advisors

Officers

Manuel Hernandez – Chairman of the Board Henkel Garcia - Treasurer Andreina Davila – Secretary

Directors

Manuel Hernandez – Chairman of the Board

Henkel Garcia – Treasurer – Director

Andreina Davila – Secretary – Director

Cesar Castro – Director (resigned Aug. 2011)

David Edelman – Director

Luis Emiro Garcia – Director

Lorraine Stiehl – Director

Advisors

Kelly Close (joined the Board of Directors, Dec. 2011)

Riva Greenberg Luis Luque Kerri Morrone Sparling Jody Ranck Juan Carlos Turriza



Learn more about the Diabetes Hands Foundation at:

www.diabeteshandsfoundation.org

Join our online communities:

www.TuDiabetes.org (in English)

www.EsTuDiabetes.org (en Español)j

Follow us on Twitter:

@DiabetesHF

@TuDiabetes

@EsTuDiabetes

@D_Advocates

Become a fan of our Facebook page:

www.Facebook.com/DiabetesHF

Subscribe to our YouTube Channel:

www.YouTube.com/DiabetesHands

More Information…

dhf - progress report 2011

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