A SURVEY ON MARKET SHARE ANALYSIS OF I-BALL PRODUCTS

A STUDY ON RETAILERS & DISTRIBUTERS IN

BHUBANESWAR

SUBMITTED BY

Dharanidhar Panda

CONTENTS

INTRODUCTION

COMPANY PROFILE

PRODUCT PORTFOLIO

DISTRIBUTION CHANNEL

ORGANISATIONAL STRUCTURE

OBJECTIVES

METHODOLOGY USED

MAJOUR FINDINGS

MARKET SHARE

RECOMENDATION

Introduction:-

Marketting:-

Marketing is matching customer needs with the offering of the

Company or in simple words it is “meeting needs profitably”.

Distribution:-

Distribution is the channel that bridges the gap between an

organization and the end user/customer. This bridge has to have

a strong foundation and has to be repaired from time to time.

Company Profile:-

Contd..

Mouse (2001)

Mobile Phone (2010)

I-ball Slide (2011)

Contd..

Tagline:

Product Portfolio:-

Contd..

Contd..

Contd.. :

Brand Ambasuder:-

Distribtion Channel:-

PRODUCER

DISTRIBUTER RETAILER CONSUMER

Organisational Structure:-

Branch CEO

Administrative Department

FINANCE HR Marketing DEPT Service DEPT

BDM

ASM

Asistant ASM

Senior Sales Exucative

Sales Exucative

Sales Person

Objectives:-

To know the distribution channel of I-ball

To analyse the behaviour of the consumers towards i-ball

products.

To find out the market share of i-ball.

To know the retailers and distributors demand for i-ball

products.

To find out the factors affecting the sales volume

Methodology Used:-

QUESTIONNAIRE

DATA TABULATION

GRAPHICAL METHOD

CHI SQUARE TEST

Majour Findings:-

Market Share of I-ball products in Bhubaneswar is 11%.

I ball is the 4th place in the Preference level of the

distributers/retailers.

Favourite i-ball Products is HEAD PHONE with 19%.

Headphone and data card selling more with 25%.

37% Distributors & retailers not stocking iball products due

to high price.

Markt Share:-

INTEX51%

SONY12%

I-BALL11%

LOGITECH23% HP

3%

MARKET SHARE

Contd..

HEADPHONE25%

SPEAKER8%

MOUSE22%

PENDRIVE15%

ROUTER/SWITCH2%

DATACARD25% MOBILE

4%

SELLING MORE

Compitetors:-

Intex

Logitech

D-Link

Sony

Hp

Advantages:-

Brand Value

High Technology

Good Service

Intime Delivery of Products

Good Price

Limitation of the Study:- 

 Short time

Wrong/Bais Information

Data Secrecy

Limited Area (Bhubaneswar)

Sample Size (100)

Recomendation:-

Create more Global Awareness.

Deliver the products in time.

Provide gifts or bonus to the salesman and distributors.

Provide better services and try to attend the suggestion and

complaints of the retailers.

.