GAMIFICATION 101@SartajAnand
HUMAN BEHAVIORWe’re Greedy !
FAME
HUMAN BEHAVIORWe’re Greedy !
FAMEHAPPINESS
HUMAN BEHAVIORWe’re Greedy !
FAMEHAPPINESS
COMMUNITY
HUMAN BEHAVIORWe’re Greedy !
COMPETITION
FAMEHAPPINESS
COMMUNITY
HUMAN BEHAVIORWe’re Greedy !
MECHANICSTough to Do. Easy to Fake.
e.g. P LB
MECHANICS
LOTTERYSTATUS
AVOIDANCE
Tough to Do. Easy to Fake.e.g. P LB
MECHANICS
ACHIEVEMENT
APPOINTMENTCOUNT DOWNLOTTERY
STATUS
AVOIDANCE
Tough to Do. Easy to Fake.e.g. P LB
STABLE RETENTION
VIRAL ADOPTIONSTICKY ENGAGEMENTBEHAVIORAL CHANGE
BENEFITSFinal ly !
WIKI | FOR THE WIN
BIG DOOR | BADGEVILLE |COURSERA| GAMIFICATION
RESOURCESLearn + Do