device specific vs. browser development (a business and marketing perspective) william volk, cco,...
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![Page 1: Device Specific vs. Browser Development (A Business and Marketing Perspective) William Volk, CCO, PlayScreen LLC Business, Marketing and Development Aspects](https://reader035.vdocuments.site/reader035/viewer/2022081519/56649d605503460f94a418da/html5/thumbnails/1.jpg)
Device Specific vs. Browser Development(A Business and Marketing Perspective)
William Volk, CCO, PlayScreen LLC
Business, Marketing and Development Aspects.
![Page 2: Device Specific vs. Browser Development (A Business and Marketing Perspective) William Volk, CCO, PlayScreen LLC Business, Marketing and Development Aspects](https://reader035.vdocuments.site/reader035/viewer/2022081519/56649d605503460f94a418da/html5/thumbnails/2.jpg)
The iPhone, HTML5 and I …• For a year, only web apps.• Two of our apps (iAquarium and Keno) among
the most popular in daily users.• Apple still maintains the portal:
http://www.apple.com/webapps/
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The Good, The Bad, and The Ugly• Decent Traffic.• High eCPM ($4 to $13).• Apps ran surprisingly well.• Hard to monetize.• Audio was impossible.• Traffic fell after native apps.• It helped us with Apple.
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Apple’s App Store1. iTunes: An accepted unified billing solution.2. On-Device and side loading purchases.3. AT&T (etc.) relinquishes control of app sales.4. Low friction for publishers and consumers.
The Result?Average user will download 83 apps in 2011, >15 Billion downloads, >400,000 apps
Model yet to be replicated by any other handset manufacturer** … as effectively.
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Native Apps Advantages• Discovery.• Performance.• Revenue.• IP Value.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
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HTML5 Apps Advantages• Cost.• Portability.• Rapid Updates.• Future Proof.• We need ‘encapsulated’ web apps.
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Hybrid Approach• HTML->Native
– PhoneGap, Appcelerator Titanium.
• Portability.• Rapid Updates.• Future Proof.• Easier to Prototype.
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Even if you go ‘native’• Use HTML for rapid update.• Prototype.• Marketing Tests.
QuickTime™ and a decompressor
are needed to see this picture.
![Page 9: Device Specific vs. Browser Development (A Business and Marketing Perspective) William Volk, CCO, PlayScreen LLC Business, Marketing and Development Aspects](https://reader035.vdocuments.site/reader035/viewer/2022081519/56649d605503460f94a418da/html5/thumbnails/9.jpg)
Facebook, 25m iPads and HTML5"Ah, Your Majesty, there is no second."
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Facebook, 25m iPads and HTML5• Flash or HTML5?• Issues (it’s that audio thing again).• FOLLOW THE MONEY: Zynga buys Dextrose. • Our AAA big title ….• Will Google Plus Get Apps?• Oh yeah, the WebOS thing.
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Facebook, 25m iPads and HTML5
Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad), it will be entirely HTML5-based and work in Safari.
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Conclusions• Eventually encapsulated web-apps …• What Nokia should have done.• It’s going to be a mad mad multi-platform
world.• ChromeTops, Quake and other interesting
things.
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