developments in us market for digital textile printing

25
www.expandsystems.com

Upload: lytuong

Post on 01-Jan-2017

221 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Developments in US Market for Digital Textile Printing

www.expandsystems.com

Page 2: Developments in US Market for Digital Textile Printing

DEVELOPMENTS IN HIGH PRODUCTION &

INDUSTRIAL TEXTILE PRINTING

History• Analog/Digital Comparison • Market Perspective

Page 3: Developments in US Market for Digital Textile Printing

HISTORICAL PERSPECTIVE

From the beginning to now

Page 4: Developments in US Market for Digital Textile Printing

History of Textile Printing

Block Printing

Manual Screen Printing

Automated Flat Screen

Rotary

Digital

The Evolution

Ancient times

19th century

1950’s

1960’s

2011

Page 5: Developments in US Market for Digital Textile Printing

Printer Classifications

Class 1

5-15 yards per hour

Class 2

20-100 yards per hour

Class 3

100-800 yards per hour

Class 4

70 yards per minute

Print Solution Classifications

• Key Features

• Ability to transport wide variety of fabrics through printer

• Able to deliver variety of textile ink chemistries through print head

• Either open or closed system for ink and software

Page 6: Developments in US Market for Digital Textile Printing

Digital Textile Technology Development Timeline

Milliken

develops

digital carpet

printer

1970’s

Canon

develops

digital textile

printer

1990’s

Encad

introduces

modified plotter

for digital textile

printing

1998

Mimaki enters

market with

their modified

printer

(TX series)

Several companies

modify plotters for

textile printing

(MS, Robustelli,

Yuhan-Kimberly,

Mutoh Europe)

2000-2008

Few companies

develop textile

specific digital

printers based on

different print heads

(MS, Reggianni,

Robustelli, Konica

Minolta, Atexco

2008- Present

Class 4 single pass machine commercialized by MS

2011

Page 7: Developments in US Market for Digital Textile Printing

Company Class 2 Class 3 Class 4

Atexco x x x

DGen x

DGI x

Durst x

Epson/Robustelli x

Konica Minolta x x

Kornit x

Mimaki/La Meccanica x x

MS x x x

MTex x

Reggiani/EFI x x

SPG x x

Current Players

Page 8: Developments in US Market for Digital Textile Printing

Single Pass Machines in the Market

SPG PikeKonica Minolta Nassenger SP-1

MS LarioAtexco Vega 1

Page 9: Developments in US Market for Digital Textile Printing
Page 10: Developments in US Market for Digital Textile Printing

ANALOG VS DIGITAL

PROCESS, SPEED, AND COST

Page 11: Developments in US Market for Digital Textile Printing

Comparing Speed of Analog to Digital Printing

50+ yards per Minute

5-15 yards per minute

Automated Flat Screen Class 3 Digital Machine

Rotary Screen

Class 4 Digital

Page 12: Developments in US Market for Digital Textile Printing

Cost Comparison

Rotary Printing High Speed Digital

Printer cost per lineal yard $0.12 $0.12

Ink cost per lineal yard $0.05 $0.22

Labor cost per lineal yard $0.09 $0.03

Energy cost per lineal yard $0.12 $0.05

Total cost per lineal yard $0.38 $0.42

Page 13: Developments in US Market for Digital Textile Printing

Cost Comparison

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

500 1000 2000 2500 3000 4000 6000 8000 12000 16000 20000

Rotary, Class3 (JPK EVO, Class 4 (LARIO) Comparison

Conventional Rotary Class 3 (JPK EVO) Class 4 Single Pass (Lario)

Eu

ro/M

ete

r

Page 14: Developments in US Market for Digital Textile Printing

TECHNOLOGY EVOLUTION SINCE 1999

0

500

1000

1500

2000

2500

3000

3500

Printing Speed

2000 2003 2006 2009 2012 2013

0

50

100

150

200

250

Ink Price

1999 2003 2006 2009 2012 2015

Me

ters

pe

r h

ou

r

Ink P

rice

/Lite

r

Page 15: Developments in US Market for Digital Textile Printing

MARKET PERSPECTIVE

Technology Impact on Markets

Page 16: Developments in US Market for Digital Textile Printing

Analog Versus Digital Workflow

An

alo

g W

ork

Flo

w (

2-3

mo

nth

s)

Dig

ita

l W

ork

Flo

w(1

-2 w

ee

ks)

Page 17: Developments in US Market for Digital Textile Printing

CURRENT MARKETS BEING SERVED

• Fashion

• Sportswear• Drapes

• Flooring

• Outdoor

• Bedding

• Upholstery

• Polyester

• Nylon

• Polyester

APPARELHOME

FURNISHINGFLAGS SOFT SIGNAGE E-COMMERCE

• Fabric by the yard

• Finished Product

MS Lario

(Low) adoption (Low adoption) (High adoption) (High adoption) (High adoption)

Page 18: Developments in US Market for Digital Textile Printing

50

25

8

102

% of Global Printed Textiles

Apparel Home & Commercial Furnishing Flags Soft Signage E-commerce

30B yards printed annually

1.2B yards printed digitally

Market Share of Printed Textiles

Page 19: Developments in US Market for Digital Textile Printing

GLOBAL MARKET SIZE FOR APPAREL SALES

350

235

150

110

55

45

40

2575

Sales $B

EU North America China Japan Brazil India Russia Australia ROW

China mainly manufactured

domestically

USA mainly imported

China and USA account for over

half of sold apparel

Page 20: Developments in US Market for Digital Textile Printing

TOP 200 GLOBAL BRANDS LOCATION

% by Country

USA Italy UK France Germany ROWFasionunited December 2015

2015

2% manufactured in USA

Page 21: Developments in US Market for Digital Textile Printing

Consumer Indifference

Consumers want variety, uniqueness

and availability

Don’t care about the process

The Supply Chain Cares!

Page 22: Developments in US Market for Digital Textile Printing

Apparel Supply Chain Re-engineering

Mass customization

enabled by solution-

based digital printer

and efficient finishing

equipment

Digital workflow enables

real-time sampling and

faster decisions,

information kept in

digital form

Short runs enable

brand to test market

product concepts…….

“Fail faster and less

costly”

Hot products produced

on demand and at scale

Products can be cut and

sewn to size

MASS

CUSTOMIZATION

DIGITAL

WORKFLOWSHORT RUNS

FASHION

TRENDSCUT AND SEW

Page 23: Developments in US Market for Digital Textile Printing

Home and Commercial Décor Supply Chain Re-engineering

Designs stay in

market an

average of 15

years with

declining

volumes over

time

Hotels and events

can take advantage

of design specific

capability

Licensed product can

be efficiently

produced

Companies take

advantage of digital

workflow for

e-commerce

Designers in home

office have more

direct interaction with

print process

Companies can

introduce and

test market

designs more

frequently

Less inventory

challenges

SHORT RUN

PRODUCTIONCUSTOMIZATION

DIGITAL

WORKFLOW

DESIGN

FLEXIBILITYREDUCED RISK

Page 24: Developments in US Market for Digital Textile Printing

Benefits to A Brands and Home Furnishing Companies

• Keep information in digital format as far into the supply chain as possible• Shortens supply chain

• Reduces risk

• Increases number of “Seasons”• More design flexibility

• Understand what the consumers want

• Reduce Cost• Inventory reduction

• Obsolescence reduced

• Sustainability message

Page 25: Developments in US Market for Digital Textile Printing

• Technology has reached a stage to impact supply chain strategies

• Desire for supply chain re-engineering combined with growth of e-commerce are key drivers of technology development

• Technology under constant improvement

• Hardware

• Software

• Inks

• Process

• What’s next?

Summary