development /origins /sinergy /history /experience ...and traditions of the mediterranean agro food...
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/Market/Origins/Trade/Experience/Dialogue
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Mercato Mediterraneo:The International Mediterranean Agro Food ExhibitionRome, 9 - 12 Novembre 2019
A Market is a place of trades. The journey of MercatoMediterraneo starts from here, from its new formatdedicated to the companies, products, value-chainsand traditions of the Mediterranean Agro Foodsector.
The 2019 edition will offer a balance of all theelements surrounding the cultural and economicheritage of the Mediterranean, launching theexhibition as a point of reference for all theproducers, buyers and sellers willing to expandtheir business in the Med area.
In its multicolored horizon of cultures, countries andproducts, Mercato Mediterraneo finds its routethrough an innovative and attractive format,embracing the plurality of the agro food value chain.
/Acquiring new perspectives and business inspirations
/Getting in touch with important buyers from Italy and the world
/B2B meetings with operators and end users
/Product tastings and workshops
Mercato Mediterraneo 2019 continues its journeydedicated to business professionals and operators fromAgro food sectors. Indeed, all the operators of the foodchain will benefit from real business opportunities, basedon high quality products and innovative processes.Personalized fittings and equipped spaces are available forall companies willing to participate, in addition topresentations, show cooking and special initiatives aimedat maximizing investments. The forthcoming edition willalso see training workshops and an internationalconference program, a real addition that may facilitate newopportunities.
B2B areas and lounges will be provided.
HostedBuyerProgram
The special incoming program of selected operators and buyers from all over the world, returns in 2019. All categories of buyers/sellers, will be invited and hosted according to their proven purchase ability, as part of a program specifically designed for the event. The program will use a special dedicated APP, to which only exhibitors and buyers will have access, allowing them to easily work on profiling and matching as well as to carry out one-to-one meetings. The program will be completed by networking events, insights, special tastings and dedicated seminars, conducted in English.
ExhibitorProfiles___________________
VisitorProfiles___________________
/Farming enterprises/Small, medium and large companies/Public and private entities/Promotion and protection entities/Consortiums and Intl. Organizations/Distributors/Specialized press and journalists/Research entities/Food bloggers and influencers/Services and professional equipment
/Buyers from Italy and abroad/Import and export enterprises/Retailers, wholesalers and distributors/Personal shoppers/Food bloggers and influencers/Corporations/Banqueting and catering representatives/Cuisine and hospitality colleges/Certification & education institutions
AgroFoodMedAgroFoodMed is the concept that includesall the products of the Mediterraneanagro food supply chain.It will be a dynamic environment focusedon the processes at the heart of agro food
Additionally, MERCATO MEDITERRANEO strives to create amindful and innovative connection between nature, qualityand business sustainability, that requires the involvementof key national and international agribusiness distributionnetworks and International Organisations.
AgroFoodMed aims to develop five important clusters andtopics:OlioMed: an in-depth analysis on Extra Virgin Olive Oil, oneof the most important products of the Mediterranean diet.Verde Mare: a new way of conceiving sustainability of theMed Sea.Kaffeina: dedicated to "Energy“ and caffeine inspiredproducts of the Med.Organic: dedicated of the origin of the products we call“organic” todayFuori Casa: a new focus dedicated to currents trendsrelated to “Eating Out” and agro turism.
businesses within the Mediterranean context.Importantly, all the segments will be highlighted, fromproduction to distribution, passing by seasonality andquality control processes, as well as the development ofnew trade routes.
Olio Med
PolifenolicaThe new roads of EVO oil
As the world continues to discover the endless benefits of EVOoil from the Mediterranean, the Polifenolica session willtherefore be dedicated towards stimulating the discussionsurrounding EVO oil with its key players, originating from variouscountries and sectors (business, political and academic).
Polifenolica will also be the hub for all the products with highlevels of antioxidants and extraordinary nutritional properties,such as citrus fruits, tomatoes, spices, plants, including also aloeand algae from the Med. Indeed, the session will not only berelated to food but also encompass superior natural basedcosmetics.
The EVO oil is not only an asset but also thekey element of the Mediterranean dietparadigm. Mercato Mediterraneo dedicates acentral role to this product, responding tospecific requests from domestic andinternational markets: EVO oil is in fact themost sought-for and requested product byprofessionals and buyers.
This is why we aim to develop the enormous potential of EVOoil, as well as enhance the quality processes of production fromthe Mediterranean Area in order to meet the most diverseneeds of consumers from all over the world. Professionalvisitors from restaurants, communities, retail and distributionnetworks will be able to taste and buy EVO oil during theexhibition and participate to educational sessions.
Verde MareToday’s climate issues require an urgent and efficientvision for the management of the Med. Due to its richbiodiversity, the rising of temperatures may have adevastating effect on the Med, which has to bepreserved at all costs. Because of this, the exhibitionwill focus much of its program on the socio-politicalparadigms at the heart of this challenge, fosteringclimate change mitigation and the sustainability of theMed’s ecosystem. Indeed, the UN 2030 Agenda, aswell as the European Commission sustainabledevelopment efforts will be highlighted, and much ofthe debates will be concentered on providing solutionsto this modern day crisis. Seminars and dialogues willbe focused on agricultural and environmentalassociations, recycling consortiums, raw materials, andbusinesses related to circular economy, endorsed bythe Italian Ministry of the Environment. Furthermore,Verde Mare will also showcase the promotion andpreservation of the Med’s seafood industry.
KaffeinaThe vital energy of the Med
OrganicAnother fundamental theme, both for the marketand for the original commitment set out by theexhibition, is related to the quality and origin of rawmaterials. Starting from the organic raw materials,Mercato Mediterraneo promotes a dialogue ongrains, cereals, legumes and much more, both interms of the nutritional benefits and vis-à-vis thebusiness pertinence of the organic sector. A return toold traditions that offers a message of greatmodernity, meetings the needs of increasingly awarecustomers.
Coffee is the most popular drink in the worldand although its story began in Ethiopia, thetrue appreciation of its features and flavoursstarted in the Med. Indeed, Kaffeina will be oneof the main clusters of the exhibition and willbring together all the protagonists of this sector.From the artisan coffee roasters, to modern day“coffee makers” and distribution companies,who’s daily business evolves around one of themain protagonists of the Mediterranean way oflife. Kaffeina will also welcome and showcaseother “superfood” products such as chocolateand special chillies from Italy and north Africa.
EatingOut
In this focus, the quality-business axis thatMercato Mediterraneo wants to promote, in linewith previous editions, is that of the “FuoriCasa”, Italian for “Eating Out”. Indeed, today’strend shows an increasing phenomenon amongconsumers: a cultural growth that matches foodand wine, enhancing food quality through a newstylish storytelling. Hotels, Restaurants andCatering operators, professionals and buyers, aswell as chefs and banqueting managers will cometo teach and learn about products from theMediterranean, as well as create tasting andexperiential show cooking events. All the visitorswill be able to attend and participate to the showcookings, presentation and prize givingceremonies.
