development of online community & social media
TRANSCRIPT
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By
Rajesh Kumar (Raj)
0838 969 950
www.marketingbyraj.com
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What is Community?The word "community" is
derived from Latin and has been
used in the English language
since the 14th century.
The term is most often associated with one or more of the following characteristics:
common people, as distinguished from those of rank or authority; a relatively small
society the people of a district; the quality of holding something in common a sense of
common identity and characteristics
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What is Community?
The term "community" is used extensively in almost all areas of our lives.
Community
Women Business
Community
Community Service
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwir9o2fq-jLAhWGGI4KHbedBRYQjRwIBw&url=https://www.ivywise.com/ivywise-knowledgebase/newsletter/article/community-service-quality-v-quantity/&bvm=bv.117868183,d.dGo&psig=AFQjCNEOk4XEeqwklpiVyXRtROkCBA0VrA&ust=1459424801220878https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwir9o2fq-jLAhWGGI4KHbedBRYQjRwIBw&url=https://www.ivywise.com/ivywise-knowledgebase/newsletter/article/community-service-quality-v-quantity/&bvm=bv.117868183,d.dGo&psig=AFQjCNEOk4XEeqwklpiVyXRtROkCBA0VrA&ust=1459424801220878https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwir9o2fq-jLAhWGGI4KHbedBRYQjRwIBw&url=https://www.ivywise.com/ivywise-knowledgebase/newsletter/article/community-service-quality-v-quantity/&bvm=bv.117868183,d.dGo&psig=AFQjCNEOk4XEeqwklpiVyXRtROkCBA0VrA&ust=1459424801220878
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What is Community?
Students Community
Community Revitalization
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What is Community?
Global Community Local Community
It is used in both our common, everyday language and also by professionals, politicians and
corporations. We frequently hear about "community care", "community revitalization",
"community service" and many other references to community. Yet, while everyone seems
to have a fairly common understanding of what is meant by "community" it eludes a clear
and comprehensive definition.
Asian Community
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The word "community" is derived from Latin and has been used in the English language since the 14th
century. It refers to both the development of a social grouping and also the nature of the relationship
among the members.
The term is most often associated with one or more of the following characteristics:
common people, as distinguished from those of rank or authority;
a relatively small society
the people of a district;
the quality of holding something in commona sense of common identity and characteristics.
What is Community?
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The concept of community was further developed inthe 19th century to contrast the dynamics and
relationships of residents within a local setting to thatof larger and more complex industrial societies. It is
related to the terms commune (French) and Gemeinshaft (German), in terms of denoting particular
kind of relationships. Relationships within a communitywere thought to be more direct, holistic and significantthan the more formal and abstract relationships with
the larger society.
What is Community?
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Today, three main types of communities are usually identified:
1. Geographic communities share
physical space, so that residents
come into contact with each other
by virtue of proximity, rather than
intent. However, to be a "real"community, residents must feel a
sense of belonging and hold at
least some values and symbols in
common.
For example, a feature of the natural landscape, such as a river, that is important to
many, or a local claim to fame; such as an internationally known theatre company. In
geographic communities how power is distributed has a significant impact on how the
community develops.
What is Community?
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio2PWr4_vLAhXKj44KHeN5DmgQjRwIBw&url=http://www.aag.org/cs/mycoe/geographic-learning&psig=AFQjCNFotN5G5n7vMTgt0yz9prvZDDgbUw&ust=1460092667679288https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio2PWr4_vLAhXKj44KHeN5DmgQjRwIBw&url=http://www.aag.org/cs/mycoe/geographic-learning&psig=AFQjCNFotN5G5n7vMTgt0yz9prvZDDgbUw&ust=1460092667679288https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio2PWr4_vLAhXKj44KHeN5DmgQjRwIBw&url=http://www.aag.org/cs/mycoe/geographic-learning&psig=AFQjCNFotN5G5n7vMTgt0yz9prvZDDgbUw&ust=1460092667679288https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio2PWr4_vLAhXKj44KHeN5DmgQjRwIBw&url=http://www.aag.org/cs/mycoe/geographic-learning&psig=AFQjCNFotN5G5n7vMTgt0yz9prvZDDgbUw&ust=1460092667679288https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwio2PWr4_vLAhXKj44KHeN5DmgQjRwIBw&url=http://www.aag.org/cs/mycoe/geographic-learning&psig=AFQjCNFotN5G5n7vMTgt0yz9prvZDDgbUw&ust=1460092667679288
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2. Communities of interest are sometimes referred
to as "communities within communities". Members
of these communities choose to associate with
each on the basis of a common interest or shared
concerns. Sometimes communities are formed by
self-identified members of a reference group based
on characteristics outside of their control, e.g. a
disability, ethnic group, or low income, which give
them a sense of common identity and shared
concerns.
What is Community?
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3. Virtual Communities are groups
of people that primarily interact
via communication media rather
than face to face. If themechanism is a computer
network, it is called an online
community . Online communities
are "social aggregations that
emerge from the Net when people
carry on those public discussionslong enough, with sufficient
human feeling, to form webs of
personal relationships".
What is Community?
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwijw53r9fvLAhUFPo4KHW8PA1IQjRwIBw&url=https://newmediastudies401.wordpress.com/&psig=AFQjCNG3ntvr0L2dv-i7hmk32F2ViK6FRg&ust=1460097670683887
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Communities can be healthy or
unhealthy, with most being
somewhere in the middle. In an
unhealthy community there may
be an environmental disaster, such
as the contamination of the water
supply, a high level of poverty due
to a major industry closing, or
entrenched conflict over a divisive
community issue.
Tanya Member of many groups
Tanya member of Students Community
What is Community?
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The path to becoming a
healthy community starts
with broad community
engagement, leadership,
the development of a
shared vision and
community goals,
effective planning, local
government commitment
and collaborative use of
internal and external
resources.
Tanya member of Students Community & Women Business Community
What is Community?
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Today online communities as we know it has
became a huge way of communicating with
others. In the 1970s when the Internet was
created by ARPAnet E-Mail was created.Although, basic E-Mail allowed for user
interaction as one could send and recieve
messages. “Message Boards” were soon built
into email or websites allowing for others to
create a string of content that others can
respond to. Message boards are quite common
even today allowing for a user to interact with
others on one topic. Interactions are in the form
of message strings that other users are also able
to see.
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Internet Relay Chat (IRC)developed in 1988 by Jarkko Okarinen
was one of the early Instant
Messengers. Popular in the 90’s InstantMessaging started to occur. Both users
had to be online; and could send each
other short messages instantly. This later
emerged into AOL Instant Messenger,
and Windows Live Messenger.
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Today online communities are built
off of the innovations that we had in
the past. Users that are participatingin communities have increased
steadily in recent years. Back in a
2001 Pew Internet & American Life
Project report, 84% of all
Internet users indicated that they
contacted an online community and79% identified at least one
group with which they maintained
regular online contact. Due to user
increases many communities have
sprung up in recent years that may
relate to user interest, health,
shopping and even travel.
http://bit.ly/QDcbQOhttp://bit.ly/QDcbQOhttps://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwixqKuuuebLAhUUCI4KHS2-BEkQjRwIBw&url=http://www.iied.org/fishnet-inspiring-action-for-sustainable-fisheries&psig=AFQjCNGU__Os1X4f3MYxMPawllcihqfPcQ&ust=1459359472713846https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=https://plus.google.com/115964387719851022736&psig=AFQjCNGU__Os1X4f3MYxMPawllcihqfPcQ&ust=1459359472713846http://bit.ly/QDcbQOhttp://bit.ly/QDcbQO
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Sites like TripAdvisor are an example of an online community where users are able to post
photos, comments, and links about a particular place. People who do post about their
experiences get responses from a manager or other appointed user. There are also interest
communities such as WebMD a community relating to health and wellness. Users are able
to get health advice, and learn about news and other resources available to them.
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Web Boards
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Facebook and Twitter today are two types of platforms that allow users to customize a profile
and communicate with others. Facebook has incorporated many great features that were
popular in the past into its site. Users can instant message; email and make their Facebook
unique with a profile picture (avatar).Twitter allows for an avatar and almost encompasses a
forum feature but instead lets users write a post on a news feed of 120 characters.
Online communities today would be drastically different if it were not for many of the
previous developments on the web with features such as email, forums, and instant
messaging.
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An online community is a group of peoplewho interact in a virtual environment.
Purpose supported by technology
guided by norms
and policies.
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However, others may use different definitions. The problem with the term
‘online community & Social Media
’ are that it refers to a wide range of online activities.In this class we use the term ‘online community & Social Media’ broadly to refer to all
communities that exist predominantly online, but we acknowledge online communities
vary depending on:
Whether we have physical as well as virtual Purpose (Event, health support, education, business, political/social activities etc.…)
The software environment supporting them (list server, bulletin board, chat, or instantmessaging)
Size (small communities of ten people are different from those of 10,000 or 100,000)
Duration of their existence
Stage in their life-cycle Culture of their members (e.g., international, national, local and influences that may be related
to politics, religion, gender, professional norms, etc.)
Governance structure (e.g., the kind of governance structure that develops and the types of normsand rules associated with it)
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