Development of a portal for Development of a portal for IMPROV d.o.o.(gmbh)IMPROV d.o.o.(gmbh)

Author: Marjan Čufer, univ.dipl.org

Menthor: dr.Miro Gradišar

Small commpanySmall commpany situated near former iron factory`s place situated near former iron factory`s place

onlly 7 employees (technical stuff)onlly 7 employees (technical stuff)

ActivitiesActivities

recostructions, improvementsrecostructions, improvements and now allso new tehnologies.and now allso new tehnologies.

Profile of IMPROV d.o.o.Profile of IMPROV d.o.o.

How to promote a commpany?How to promote a commpany?

Promote it:Promote it: Enough efficient Enough efficient andand With low ..... Or ewen ZERO... Cost.....?.With low ..... Or ewen ZERO... Cost.....?. so we decidedso we decided For indirect advertisingFor indirect advertising

Our goal was :

Some facts about advertisingSome facts about advertisingon internet 1:on internet 1:

To many commercials ?To many commercials ? people are searching on Web in first placepeople are searching on Web in first place for usefull data or for fun....for usefull data or for fun....

People are sick and tired of to much pop People are sick and tired of to much pop ups and blinking banners.ups and blinking banners.

If we build onlly our own commpanies If we build onlly our own commpanies home page, and home page, and our wish is efficient our wish is efficient promotionpromotion, we have a dillema:, we have a dillema:

Pay a lot for advertising on other Pay a lot for advertising on other pages...usually portals or browsers..!pages...usually portals or browsers..!

OR OR Our prommotion will take no effect!Our prommotion will take no effect!

Some facts about advertisingSome facts about advertisingon internet 2:on internet 2:

Build our own portal bessides theBuild our own portal bessides the

commpanies home page.commpanies home page.

So we decided to:So we decided to:

But how and where?But how and where?

Prototiping is probablly the best solution Prototiping is probablly the best solution for such projects ! We can wery quickllyfor such projects ! We can wery quicklly

rearrange it for other porpuse or other rearrange it for other porpuse or other commpany.commpany.

We don`t have our own server,We don`t have our own server,

so we hired some place and registered our so we hired some place and registered our domain on domain on DOMENCA`s DOMENCA`s server. server.

AgreamentAgreament

We offered them free(unlimited) prommotion in We offered them free(unlimited) prommotion in exchange for exchange for

free domain registration and free place on the free domain registration and free place on the server.server.

We can prommote unlimitedWe can prommote unlimited

our commpany IMPROV d.o.o.our commpany IMPROV d.o.o.

on that portal.on that portal. And ewen earn some money withAnd ewen earn some money with

advetising for other commpaniesadvetising for other commpanies..

Search engine GOOGLE

Link toDOMENCAd.o.o

Link to IMPROV d.o.o.

Structure of the portalStructure of the portal

We built our portal called We built our portal called ZEMLJEVID.comZEMLJEVID.com

arround the search engine GOOGLE, arround the search engine GOOGLE, because of its huge data base.because of its huge data base.

Arround it is aded a lot of usefullArround it is aded a lot of usefull

ewery day links for awerrage slovene ewery day links for awerrage slovene costumer, who is not wery familliar with costumer, who is not wery familliar with internet and internet and WWW.WWW.

Front page Front page DreamweaverDreamweaver Photoshop, Photo impactPhotoshop, Photo impact Java scriptJava script Java appletsJava applets for banners allsofor banners allso

asp, mysql and php.asp, mysql and php.

Tehnologies used...Tehnologies used...

ConclusionsConclusions

in 9 months of existance it was wisited in 9 months of existance it was wisited more than 52.000 times.more than 52.000 times.

Pages of IMPROV d.o.o and Pages of IMPROV d.o.o and DOMENCA.com are more offten wisited.DOMENCA.com are more offten wisited.

No costs for commpany IMPROV d.o.o..No costs for commpany IMPROV d.o.o.. Bacause of it`s prototipe building I couldBacause of it`s prototipe building I could made a new additional made a new additional midlleuropean midlleuropean

wersionwersion of this portal. It` have a little of this portal. It` have a little different name and ewery day links.different name and ewery day links.