developing your advocacy plan what does it take to be an effective tobacco control advocate?
TRANSCRIPT
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Developing Your Developing Your Advocacy PlanAdvocacy Plan
What Does It Take to Be an What Does It Take to Be an Effective Tobacco Control Effective Tobacco Control Advocate? Advocate?
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ObjectivesObjectives
Understand why physicians are Understand why physicians are natural advocates for policy changenatural advocates for policy change
Identify the competencies needed Identify the competencies needed to be an effective advocateto be an effective advocate
Grasp basic change strategies (it’s Grasp basic change strategies (it’s not always logical) not always logical)
Map out an advocacy planMap out an advocacy plan
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Why Do Advocacy Why Do Advocacy Work?Work?
““The message for us The message for us today is that to today is that to improve the health improve the health of children we need of children we need to be respectable to be respectable rebels. We need to rebels. We need to be rebels to push be rebels to push society to do what is society to do what is right for children.”right for children.”
Haggerty RJ, Jacobi A. Haggerty RJ, Jacobi A. Respectable rebel. Respectable rebel. PediatricsPediatrics. . 1997;99-462-4661997;99-462-466
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Physicians as Natural Physicians as Natural AdvocatesAdvocates You have real stories from real You have real stories from real
peoplepeople You have credibility in your You have credibility in your
communitiescommunities You have diagnosticYou have diagnostic
and problem solvingand problem solving
skillsskills
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Changing Public Policy
Political WillWill
Social Strategy
ScientificKnowledge
Julius B. Richmond Model: Changing Public Policy
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What’s needed to be What’s needed to be an effective advocate?an effective advocate?
PassionPassion Proficiency (knowledge, expertise, Proficiency (knowledge, expertise,
skills)skills) PartnersPartners Political powerPolitical power PersistencePersistence
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PassionPassion
Harnessing your Harnessing your passion to make passion to make changechange
Generating a Generating a collective collective VoiceVoice
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ProficiencyProficiency
Understanding of the problem – root Understanding of the problem – root causes, scope, causes, scope, datadata
Expertise in Expertise in tobacco control sciencetobacco control science – – evidence base for cessation techniques evidence base for cessation techniques and control of second-hand smokeand control of second-hand smoke
StrategyStrategy expertise expertise Knowledge of the Knowledge of the processprocess – who makes – who makes
the decisions and what are the rules?the decisions and what are the rules? Use of the Use of the mediamedia to raise your voice to raise your voice
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PartnersPartners
Think broadly about key partnersThink broadly about key partners Business leadersBusiness leaders Faith based organizationsFaith based organizations Medical organizations Medical organizations Parent organizationsParent organizations Youth organizationsYouth organizations Environmental groupsEnvironmental groups Community organizations interested Community organizations interested
in health of communityin health of community
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Political PowerPolitical Power
Raising your voiceRaising your voice Building a Building a
constituencyconstituency Cultivating Cultivating
relationships with relationships with decision makersdecision makers
Media strategyMedia strategy
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PersistencePersistence
Sustaining your effortsSustaining your efforts Overcoming setbacksOvercoming setbacks Celebrate the small winsCelebrate the small wins
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TipsTips
Democracy is not a spectator’s Democracy is not a spectator’s sport – participation is requiredsport – participation is required
Advocacy is not conducted in a Advocacy is not conducted in a vacuumvacuum
Numbers count!Numbers count! Relationships with decision Relationships with decision
makers count too!makers count too!
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Advocacy Do’s and Advocacy Do’s and Don’tsDon’ts
Do’sDo’sSpeak outSpeak out
Be authoritativeBe authoritative
PartnerPartner
Be creativeBe creative
Be practicalBe practical
Be patient (pretty)Be patient (pretty)
Never, ever stopNever, ever stop
Don’tsDon’tsBe partisanBe partisan
Antagonize alliesAntagonize allies
Act angryAct angry
Be too impatientBe too impatient
Grandstand for selfGrandstand for self
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Putting Together the Putting Together the PlanPlan
Advocacy Goal #1
Advocacy Level
Target of Change
Timeframe
Eliminate exposure to SHS in public parks
Community
City Council
9 months
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Strategy #1Strategy #1Form Coalition of Form Coalition of SupportersSupportersActionAction By By
whom?whom?By By whenwhen??
Resources/Resources/support/support/partnershipspartnerships
Indicators Indicators of successof success
#1 Hold #1 Hold meeting meeting of of advocateadvocatess
#2 Public #2 Public education education campaigncampaign
BerkelhamBerkelhamerer
WheelerWheeler
10/1510/15
12/1512/15
Medical society to Medical society to hold meeting with hold meeting with chamber of chamber of commerce leaders commerce leaders & other & other stakeholdersstakeholders
Meet w/ hospital Meet w/ hospital PR dept to outline PR dept to outline planplan
# groups # groups attendingattending
Number of Number of earned earned media media storiesstories