developing pricing strategies and programs-ebay
TRANSCRIPT
PowerPoint Presentation
If it exists in the world, its probably on sale on eBay!
HISTORYFounded by Pierre Omidayar, the first auction website in 1995.
Awards earned and market presenceNewsweeks Greenest company in AmericaFortunes best 100 companies to work for in back to back yearsSuccessful even in worldwide recession in 2009
COMPANIES ACQUIRED
Rrange of products
RANGE OF PRODUCTSAnd many more
Why has eBay succeeded as an online auction marketplace while so many others have failed?
Acquired for easier transactions
It has built a trust community-First Social networking site
Advertisements that make emotional connection
Efficient customer feedback system
Evaluate eBays fee structure. Is it optimal or could it be improved?
Big and established companies can be charged extra
Small businesses can be charged lesser
Based on product selling frequency
Whats next for eBay? How does it continue to grow when it needs both buyers and sellers?
Break language barriers
Integrated and interactive mobile applications Is that a mall in your pocket?
PROVIDE UNIQUE OFFERINGS
OPPORTUNITIES IN DEVELOPING AND NEW MARKETS
Introduction to eBay and its historyeBays business in todays timeHow is eBay better then its competitorsPricing structure of eBayWhat next for eBay
DISCLAIMERCreated by Tarandeep Kaur, JMI Delhi, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.