developing excellence€¦ · award in hcmc by word bank end of 2018, launch the hausbelo with a...

DEVELOPING EXCELLENCE

OURMANIFESTO

We have a singular vision at EZ Land: to provide the people of Vietnam with quality housing they can afford. We combine local Vietnamese insights and expertise, European roots, and decades of global knowledge and experience to deliver housing solutions for the modern age.

Vietnam is changing rapidly. Today, it is one of the world’s fastest-growing economies, with GDP growth in urban areas such as Saigon (Ho Chi Minh City) among the fastest in Asia. These demographic and economic developments have led to a shortfall in housing for Vietnam’s upwardly mobile younger generation. EZ Land is addressing this shortfall through the provision of quality housing in key areas of Saigon, while providing a wealth of investment opportunities.

With the support of private and institutional capital, an extensive experience in the real estate and finance sectors, EZ Land aims to meet the upsurge in demand for housing while building a better future for the people of Vietnam.

Developing Excellence

Chief Executive Officer, EZ Land

Mr. Olivier Dung Do Ngoc

Vietnam’s economy has been growing at an impressive rate in recent years, averaging 6.45% annual GDP growth since 2000. This growth is showing no signs of slowing. In fact, Saigon is expected to experience the second-highest rate of GDP growth among Asian cities over the next four years.

It is against this backdrop that we would like to introduce you to EZ Land, and present you with a unique opportunity to help us build a better future for the people of Vietnam.

EZ Land is targeting the mid market affordable housing segment, where we see a growing shortfall in supply – a near - perfect investment scenario, which will only intensify in the years ahead. We would like you to join us in this ‘Golden Age’ of economic opportunity in Vietnam.

Apart from the remarkable economic growth of recent years, the Vietnamese market also offers:

• A growing population of more than 100 million people;

• The fastest-growing middle class in Southeast Asia;

• Shrinking household occupancy as traditional living arrangements change;

• Rising urban populations resulting in increased demand for housing in cities;

• Low inflation, low unemployment and stable interest rates;

• A stable economy under government control;

• A growing shortfall in supply of affordably priced apartments.

EZ Land’s first project – HausNeo – has already launched in Saigon’s District 9, on the Eastern side of the expanding central business district with two additional projects nearby getting ready to launch in 2018. Read on to find out more about that and EZ Land’s plans for the future.

We look forward to building a better Vietnam with you.

MESSAGE FROM THE CEO

Developing ExcellenceEZ Land

Olivier Dung Do Ngoc is an astute investor and an inspired entrepreneur. He received an MBA from London Business School and Columbia Business School in New York, spending 14 years with JP Morgan based across Europe and Asia.

In 2014, Olivier founded EZLand on the back of a first successful investment fund launched in 2007 working on various high-profile hospitality, real estate, venture capital and private equity projects. He honed his expertise in the development and operation of businesses in Vietnam over the last decade and during this time, forged extensive relationships within the local industry, while building his experience in local governance, tax and real estate laws.

Olivier’s Vietnamese and Luxembourgish heritage gives him excellent insight into local and Western cultures, consumer behaviours and real estate markets. He is an active participant in the corporate social responsibility sector and serves on the boards of various domestic and regional companies and has a keen interest in Vietnamese art.

Mr. OlivierĐỗ Ngọc DũngChief Executive Officer


Initial investment fund presence in Vietnam

2007

Establishment of EZ Land focusing on residential affordable mid market developments

2014

The first Affordable Housing Fund of Vietnam backed by Luxembourg capital raised

2016

Successfully launched the first apartment project HausNeo in the mid-end segment

Award of best mid market residential condominium in Vietnam by DotProperty

Programmatic joint venture with a Pan Asian Singapore based institutional Real Estate Fund

2017

Contract and MoU with CBRE for Building Operations Management services ofEZ Land’s projects

The best Green Development Award in HCMC by Word Bank

End of 2018, launch the HausBelo with a scale of 888 units

2018

Launch of the third project with about 2,000 units

2019

Deliver about 3,000 to 5,000 units of quality affordable mid market units per year

2020 and onwards

H I S TO RYOUR


OUR VALUES

The principles that define EZ Land:

Honesty

We are a transparent, credible developer that consumers and partners can trust.

Quality

We deliver excellent, long-lasting products that offer a sound investment opportunity.

Intelligence

We strive to be thoughtful in everything we do, from planning to execution.

We pay meticulous attention to detail throughout every step of the process.

Precision

OUR WHY

EZ Land’s goal is to build lasting foundations for the future – both for the Affordable Housing Fund and for Vietnam. Our mission is to bring innovation to the local real estate market by creating sensibly priced, well-designed modern homes that provide homebuyers with sound long-term investments.

OUR VISION

Our aspiration for the future is to establish EZ Land as a trusted developer in Vietnam, known for long -lasting quality and value. By instilling honesty and transparency in everything we do, we will initiate change in the local real estate market.

MISSIONVISION

VALUES


Saigon is the first Vietnamese city to be chosen for development projects by EZ Land. The city’s rapidly growing population (averaging 3.9% growth per year) has already surpassed 10 million. This growth is increasing demand for apartments, with young couples and families seeking quality affordable housing in the country’s most densely populated city.

Saigon is also one of the fastest growing cities in Asia in terms of GDP, with strong growth forecast for at least the next four years. Due to limited land availability in the city centre, a decentralisation trend is transforming Saigon’s outer Districts, bringing improved infrastructure to these areas. New expressways, bridges, an international airport and additional Metro train lines are just some improvements coming to areas such as District 9.

The top consideration when buying an apartment unit are:

TOP CONSUMER NEEDS

LOCATION

A maximum of 35 minutes transit time to the city.

Apartments priced from VND 1 billion – 1.7 billion (USD 44,000 – USD 75,000).

AFFORDABILITY

CONVENIENCE

Good property maintenance and family-friendly facilities.

SECURITY

Guards, CCTV, safe roads, child and fire safety measures.

QUALITY

Parity between what is promised and the final quality of the properties’ materials and finishes.

VIETNAM’SMARKETFUNDAMENTALS


Haus is EZ Land’s first product brand, offering affordable mid-end housing to first-time homebuyers. Haus is revolutionising the local Vietnamese market by offering residents cosy, well-equipped homes with a European-inspired lifestyle. Taking cues from the Bauhaus architectural movement, Haus is built on the core principles of precision design, thoughtful functionality and lasting value.

Haus combines modern facilities with welcoming community spaces to provide a warm and inviting atmosphere for couples and young families. Haus developments are also built to last. Quality materials and minimal maintenance requirements mean they will consistently gain value over time, making them an excellent purchase for both homebuyers and investors.

The first Haus property by EZ Land is HausNeo in Saigon’s District 9, with more planned for the future. H

AU

S


Featuring 568 units over 18 floors and a development budget of over USD 25 million, HausNeo boasts an impressive 82.4% residential floor efciency. State-of-the-art facilities include a swimming pool, a communal rooftop, a kindergarten, a community room, car parking and 1,700sqm of green space.

HausNeo promotes a European-inspired lifestyle through modern, high-quality amenities. Units are designed in an intuitive, functional way to maximise space and improve quality of living, while the overall architecture of HausNeo promotes the growth of a strong neighbourhood community.

HausNeo is strategically located in Saigon’s District 9, providing easy access to the airport, the central business district and the fast-growing Hi-Tech Park.

HausNeo has received the Certification EDGE offered by Word Bank. Accordingly, HausNeo reaches the average saving as 29 percent Energy, 32 percent Water and 50 percent less embodied energy in materials. These indicators are considered to be the highest in the mid-market apartment segment in HCM City.

Hausneo will be managed and operated by CBRE, the global leader in Asset Services, with over 350 million square meters of prime commercial, retail, residential and industrial real estate under management: in North America, Europe and Asia Pacific. Featuring experience in Property Management and professional team, CBRE will bring satisfaction to the residents of HausNeo.

Units

568

Residential floor efficiency

82.4%

Total development budget

OVER 25MILLION USD

Of green space

1,700sqm


HausBelo offers a peaceful and carefree lifestyle – a harmonious mix of modern European style and colorful Asian culture – in a place that owners can proudly call home.

Designed for life, HausBelo is more than just a place to live –it’s where moments are shared and lasting memories made. It’s a cozy haven to return to at the end of each day, a personal sanctuary to enjoy with loved ones.

Additionally, buyers can enjoy peace of mind knowing that HausBelo provides full transparency throughout every stage, from construction to payment and handover.

Total Units

888

Land Area

13,333sqm

Total Development Budget

OVER 50MILLION USD

Green space

2,600sqm


Our vision is to deliver about 3,000-5,000 apartments per year to the market over the next three to five years, with the initial focus on Saigon. Projects will be located in the city’s emerging districts, with future expansion planned across other key Vietnamese cities, such as Hanoi and Da Nang.

As demand for housing grows, whether affordable or otherwise, EZ Land has the flexibility to expand. Responsive to market needs, we can create new brands wherever demand arises, offering exciting new propositions to different market segments.

VISIONFORGROWTH


CO

RP

OR

ATE

SOC

IAL

RE

SPO

NSI

BIL

ITY

As a business that combines all the expertise necessary to generate value from property assets, we are sharing our convictions, ideas, and experience in sustainability-related issues with the entire real estate industry.

In the area of economic responsibility, we are committed to building products and innovative service offers, along with our clients and partners in an ethical and responsible manner. We aim to consistently deliver efficient and appropriate services to our clients whilst adhering to the highest standards of professional conduct.

Our community relations are based on mutual trust, respect and active partnership. We are a commercial organization: our activities are business orientated and therefore we do not intervene in political matters.

We firmly believe that we all have a responsibility to help those less fortunate than ourselves and impact our community in a positive way. By ethically and transparently providing quality affordable housing to the local market, EZ Land already plays its part in improving lives and making a positive impact on society.

Featuring more than 10 years in Vietnam, EZ Land’s CEO Mr. Olivier Dung Do Ngoc has been an active participant in the corporate social responsibility sector. Follow his inspiration, EZ Land has participated in various philanthropy activities, including building the orphanage house for the ethnic children in Lam Dong, sponsoring to HPDF - Hochiminh city Peace & Development Foundation and LIN-Center for Community Development etc. Not only practicing CSR in corporate level, EZ Land employees continue to contribute through many personal trips to Lam Dong helping with the orphanage house and actively participating in the LIN programs to support the non-profit organizations in Vietnam.


The EZ Land Vietnam team is composed of a diverse group of professionals, each with a wealth of experience and a proven track record in the fields of investment and real estate in Vietnam. Most of the team members have worked together for more than five years, building a strong team dynamic and corporate culture.

Through their initial projects under the Haus brand, they have demonstrated that their combined industry expertise, team cohesion and commitment to international standards result in a profound understanding of the local market – creating added value for EZ Land’s customers and fund investors in the process.

Each team within the group’s organisation is well-positioned to deliver on the platform provided by EZ Land and to capitalise on opportunities created by the fast rise of the urban middle class. All the while, the EZ Land management team continues to provide international investors with unique access to the Vietnamese market and its growth story.

OUR TEAM

LEFT TO RIGHT, FRONT ROW:

Mr. Jacques Schellekens – Manager, Internal Audit and Design Mr. Olivier Dung Do Ngoc - Managing Partner and CEOMrs. Phuong Lieu – Managing Director and COOMrs. Hang Nguyen – Sales Director

BACK ROW:

Mr. Marco Nguyen – Sales and Marketing DirectorMs. Ngan Vo – CFOMs. Linh Nguyen – International Sales Director Ms. Kha Pham – Director, InvestmentsMr. Giang Tran – Head of LegalMr. Duc Dang – Project Director


WHAT WE OFFEROUR PARTNERS

PROMISING RETURN ON INVESTMENT

PIONEERING PROJECTS

TRUST AND TRANSPARENCY

EZ Land is a credible developer and offers a relationship built on honesty.

PEACE OF MIND

EZ Land has the exclusive support of the Affordable Housing Fund, a European investment fund regulated in Luxembourg.

EZ Land develops projects with a commitment to quality, focused on creating long-lasting value for investors.

A GREAT PORTFOLIO

EZ Land develops with intelligence, with meticulous planning through every stage.

EZ Land offers Vietnam something completely new, based on market needs and thorough research. We are building a reputation as a forward-thinking, innovative provider of affordable housing that helps ensure a bright future for generations to come.


EZ LAND OFFICE BUILDINGNo. 40 Dang Dung Street, Tan Dinh Ward,

District 1, HCMC, Vietnam

T (+84) 28 3526 7777

F (+84) 28 3526 7776

E [email protected] www.ezland.vn

EZ Land

developing excellence€¦ · award in hcmc by word bank end of 2018, launch the hausbelo with a...

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