developing business and people€¦ · a better everyday life for the many people. 2012 4 this is...
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DEVELOPING BUSINESS
AND PEOPLE
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This is IKEA
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WHO AM I? NAME: Barbara Riedl NATIONALITY: Austrian EDUCATION: degree in political science and Publizistik sales & marketing-degree trainer BEFORE IKEA: journalist POSITION: PR Manager IKEA Austria Social Responsibility Mgr. IKEA Austria AT IKEA SINCE: 2002 FAMILY: single mother, one son EXPERIENCE AT IKEA: 10 years FAVORITE IKEA PRODUCT: FAKTUM kitchen
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OUR VISION:
TO CREATE
A BETTER EVERYDAY LIFE
FOR THE MANY PEOPLE
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This is IKEA
OUR BUSINESS IDEA:
TO OFFER A WIDE RANGE OF WELL DESIGNED, FUNCTIONAL HOME
FURNISHING PRODUCTS AT PRICES SO LOW,
THAT THE MANY PEOPLE CAN AFFORD THEM
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A VALUE DRIVEN COMPANY
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This is IKEA
A GREAT PLACE TO WORK
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This is IKEA
A COMPANY THAT
TAKES RESPONSIBILITY
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A GOOD NEIGHBOUR
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IKEA at a glance FY10 ®
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ALL IN ONE HAND
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FY 11
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facts&figures FY11
2012 12 IKEA AUSTRIA FY 10
locations
VÖSENDORF : 1.9.1977 HAID (WELS): Mai 1981 HAID 1: 199 HAID 2: 2006 GRAZ: August 1989 WIEN NORD: August 1999 INNSBRUCK: August 2000 SALZBURG: November 2003 KLAGENFURt: November 2008 WELS: IKEA Distribution Center
IKEA AUSTRIA
2.460 IKEA Co-Workers in Austria
66 nationalities 1500 women / 900 men
20 different workt-ime models many female top managers
2012 13 IKEA AUSTRIA FY 10
ANNUAL FIGURES IKEA AT
TOTAL SALES vs FY11: + 5.5 % 635,4 Mio € MARKET SHARE IKEA AT: 13,9 % VISITORS: 12,45 million CUSTOMERS: 6,39 million IKEA FAMILY MEMBERS: + 12 % 1,15 million VISITORS KEA.AT: + 23 % 15,2 million FACEBOOK/ikea-austria 25.000 fans
IKEA AUSTRIA FY12
IKEA AND PEOPLE
Co-workers
at tier 2
suppliers
650 million
visitors
600,000 co-workers
at tier 1 suppliers
131,000
co-workers
2 million people in
extended value chain
ALL IN ONE HAND
To create a better everyday life for the many people.
This has never been more relevant than it is today