Developing and Managing Sales

Sales is the life blood of an organization

Sales Force Terms

Personal Selling Order getting

Order taking Rational buying Motives

Irrational Buying Motives Customer Benefits

Buying Process Prospecting

Selling Process Closing Techniques

Objections Suggestive Selling

Approach Presentation

Quota Call reports

Forecast Definition of a Sale

Commission Strait Salary

A Sale is

A solution to someone’s problem

Personal Selling

Is an oral presentation made by a salesperson to help the customer make a decision.

There is two types of salespeople

Order Takers and Order Getters

Order getting is also know as “Creative Selling”

Order Getters seek out buyers and give organized thought-through presentations. Order Getters are highly desired by organizations and are often paid well for their sales skills.

In Contrast, Order Takers

Do little, but stand at a cash register and complete a sales transactions (Retail clerks).

Traits of a good sales person

Knowledgeable Organized

Punctual Energetic

Empathic Prompt

Able to solve problems Honest

Interpersonal Skills

The reason most people will buy from a salesperson is that they liked him or her.

Friendly, outgoing people make good salespeople.

Skills & Knowledge for Selling

Product Knowledge

Company Knowledge

Customer Knowledge

Interpersonal Skills

Product Knowledge is:

Knowing the benefits of the product from personal knowledge of having used the product. Also salespeople need to know the competitor’s products, their product’s benefits, as well as products’ shortcomings.

Company Knowledge

Sales people need to know the organizational policies, procedures, values and interests.

Customer Knowledge

Customers buy for rational and emotional (irrational) motives (reasons). Every Target Market (TM) for every product has different customer buying motives.

Rational Buying Motives could include:

Dependability Quality

Saves money Service

Comfort Saves Time

Safety

Emotional Buying Motives could include:

Social approval Power

Recognition Prestige

The Buying Process is:

Five Steps1. Realizing there is a problem2. Defining the problem3. Search for solutions to the problem4. Making the decision5. Evaluating the decision

Ten steps Selling Process

1. Prospecting: is looking for customers. Cold canvassing is a form of prospecting. Cold canvassing is making contact with a customer without sales leads.

2. Pre-approach

Research the customer, do a credit check or gather information about their needs.

3. Approach

This is the first contact with the customer and should make a good impression in order to gain the trust of the customer.

4. Determine the customer’s needs

Listen carefully and ask questions about wants and needs

5. Presentation

This could be a demonstration or just telling the customer what benefits your product offers

6. Overcoming Objections

Objections are customer reasons not to buy. Good salespeople anticipates these and provide additional information about the product or service.

7. Closing the Sale

Closing refers to completing the sale and getting the customer to say “Yes”.

8. Suggestion Selling

Once apparent that the customer will buy, suggest additional items that complement the sale. “Would you like fries with that?”

9. Completing the sale

This is writing up the order or ringing up the sale.

10. Follow-up

A sale is not complete until the customer is satisfied. The goal of good salespeople is to establish long-term relationships for repeat sales.

When evaluating your sales people

Monitor the number of leads given to the sales person and determine how many sales were made from those leads (%).

When paying Salespeople

• They can be paid by Commission, % $ of amount sold.

•

Strait Salary is:

$ predetermined amount annually, monthly or weekly

Most Salespeople

Are paid by a combination of both salary and commission.

Call Reports

Have the salespeople create “Sales Call Reports”. On these reports, how much time was spent with customers, miles traveled, days worked, new prospects and how likely those potential customers will buy should all be included.

Establish Quotas (goals) for each salesperson,

from the Call Reports and Industry Analysis

Sales Forecasting and Sales Budgeting also should be tied

To the Sales Call Reports. “Nobody knows what is selling unless they try to sell it.”