developing adventism in and through social networks
DESCRIPTION
A workshop given at the 2007 GIEN Forums held at Newbold College in Bracknell, UK. Introduction for communication leaders to the principles of online social networking while pointing out items of importance for evaluation of these communication vehicles. All photos courtesy flickr users with creative commons licensing. chart from Businessweek online map from xkcd.comTRANSCRIPT
Developing Adventism In and Through Social Networks
Bryan L. CollickGlobal Internet Evangelism Network 2007
What is a social network?
A connecting point
Built around a theme
Community-driven
Examples of Online SNSs(Social Networking Systems)
Orkut
Cyworld
43 Things
Offline Similitude
Playground
Town Square/ Marketplace
Early Christian Church
Adventist Presence & Potential
SNSs help us tell our story
SNSs shape our way of thinking
SNSs go where we go
SNSs put the member first
Potential Gains:opportunities for insight
insight through user opinions
insight through user suggestion
insight through observation of usage, your site & elsewhere
Potential Gains:opportunity for credibility
by giving voice, power to the individual
by being perceived as a listener
Potential Gains:opportunity for awareness
seeing how the church operates
"buying stock" in the organization
knowledgeable, involved people = leaders
Potential Losses:perceived loss of authority
not congruent with "megaphone dissemination"
what happens when the narrative chosen differs from the administrators wishes?
community leaders can be as vital as creators/admins
Potential Losses:loss of opacity
ideas submitted, response expected
indirect responses imply a greater allegiance to another community
Potential Losses:ramification of proprietary SNSs
pitting yourself against the already-established, well-funded defaults (why adventist?)
perceived as exclusive, unwilling to support existing networks
suceptible to anti-sites, isolated spamming
Discussion