developing a winning mobile first strategy
DESCRIPTION
Why would organizations care about developing a mobile first strategy? What do they need to do to get started? What are the opportunities and the impact of developing a mobile first strategy? This presentation provides some background, describes the opportunities and shares some case studies. It gives some key takeaways to develop a winning mobile first strategy.TRANSCRIPT
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JOSE CORONADO JOSE CORONADO
Developing a Winning
MOBILE FIRSTStrategy
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About Jose Coronado
Founder and Principal
Design Management Consulting
Innovation, Transformation, User Experience
Head of Global User Experience
Head, User Interface Engineering
Human Factors
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“If you don’t have a mobile strategyYou don’t have a future strategy”
Eric Schmidt – Executive Chairman, Google
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Digital World
World Beyond Borders
1. China
2. @facebook
3. India
4. @Tencent
5. @WhatsApp
6. United States
7. @google +
8. @LinkedIn
9. @twitter
10. Indonesia
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The new reality, the connected world
On the goMobile Workforce At Home
US: 50+%Mobile Only
UK: 22+%Infrequent PC
Africa: 50+%No use of Internet on PC
Asia: 50+%No use of Internet on PC
http://goo.gl/LWV2dy
Own 3 Devices
• 51% of Millennial (14 to 30)
• 46% of Generation X (31 – 47)
• 22% of Boomers (48 – 66)
• 11% of Matures (67+)US - http://goo.gl/4LFdkC
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Getting a mobile strategy is critical to your success
Race to 1B Users
Radio72 Years
TV67 Years
Smartphone5 Years
Mobile Growth
http://goo.gl/444XLp
Mobile Web Traffic Growth
• 8x Faster than Desktop Web
• 25x Projected Growth in 5Y
http://goo.gl/ku7agL
Mobile Devices
• Smartphones passed PC shipments in 2010
• Tablets passed PC shipments in 2012
• Globally • 5B mobile devices• 2B PCs
http://goo.gl/ydGtbq
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Business Opportunity
• $20B in mobile commerce sales in 2013• 20x more than 2010• 50% holiday shoppers via mobilehttp://goo.gl/McgrUx
• 1.28B monthly active users • 1B monthly active mobile users – 34% increase• 72% revenue increase• 3x profit increasehttp://goo.gl/uKXFdA
• 33% of organic traffic on Google • 36% on Yahoo• 16% of Bing http://goo.gl/4KNJ63
• $27B in mobile handled payment volume in 2013• Up from $14B in 2012
http://goo.gl/8AKval
• $20B in mobile commerce sales in 2013• Up from $13B in 2012
http://goo.gl/8AKval
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What is Mobile First
as a Strategy?
• Design for small form factor first• Focus on what is important• Understand the users and their context• Improve, expand and enhance the experience• Connected World – Personal, Social, Local
• Grow Market Space• Embrace Mobile Constraints• Leverage Mobile Capabilities
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http://goo.gl/zkctne
• Mobile Mind ShiftExpectation, Context, Need
• Engagement• Multi-Channel Experience• Business Opportunity
http://goo.gl/5wv0aa
Growing Market Space
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http://goo.gl/atbZKz
5.1 in.1,920 x 1080
Embrace Mobile Constraints
5.9 in.1,920 x 1080
5.0 in.1,920 x 1080
4.95 in.1,920 x 1080
4.7 in.1,334 x 750
5.5 in.1242 x 2,208
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Leverage Mobile Capabilities – The Choice
Carry over complexity
PC First• Start with PC• Large form factor• Mobile is an afterthought• Hard to scale the design down• Duplicate experience
http://goo.gl/9dR3l6
http://goo.gl/oys5W9
Transform and Innovate
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Mobile First – Implementation Strategy
Responsive Web Design (RWD) http://goo.gl/2Y3jVl
Hybrid Application
Native Application
HTML CSS+
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Visualization Blueprint Process
Mobile First• Start with Mobile• Small form factor• Mobile as the forethought• Easy to scale the design up• Create a better experience
PC First• Start with PC• Large form factor• Mobile is an afterthought• Hard to scale the design down• Duplicate experience
Defining the Vision through Visualization
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Application Visualization
Key Benefits• From sketch to a fully working solution in hours or days• Accurate interactive previews of mobile solutions• Facilitate reviews• Virtually eliminate rework• Reduce cost and improve quality• Accelerate delivery and foster innovation• Effective communication with global teams• Ensure the final product meets everyone needs
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Driving Mobile First Strategies withApplication Visualization
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Leading management firm defines its digital strategy with Visualization
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Financial Services Startup innovates with Visualization
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Human Capital Management leader uses Mobile First in product design
http://goo.gl/hg25SB
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Global bank leverages visualization in product design
http://goo.gl/In7c0E
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The time to act is NOW!
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Key Takeaways
• Mobile is EXPLODING• Mobile forces organizations to FOCUS• Mobile extends CAPABILITIES• Mobile future is NOW
http://goo.gl/pCBtiM
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Be Ready Now!
• Drive business value in mobile• Create mobile first experiences• Value proposition focus on Mobile• Build mobile accountability and capability• Embrace mobile multi-screen experiences• Leverage Blueprinting and Visualization
http://goo.gl/6XZRnl
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Deliver the right Mobile Solution
• Create Mobile First!• Focus on the right requirements• Define the mobile product blueprint• Iterate, visualize, prototype and validate • Collaborate in a multi-disciplinary environment• Enhance the experience with mobile capabilities
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• Culture Transformation • Support for Mobile First• Mobile is a critical channel• Development and Implementation• New Approach for Products Design
Mobile First Strategy
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Keys to Success with Mobile First
• Know your users• Understand the context of use• Optimize Interaction Design for Each Platform• Prototype, Iterate and Validate!• Measure Impact of Changes• Validate Early and Often• Build your Mobile team
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Uncover New IdeasEliminate Bad IdeasPrioritize the RIGHT Ideas
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T R A N S F O R M AT I O N • I N N O VAT I O N • U S E R E X P E R I E N C E
JOSE CORONADO
THANK YOU!
@jcoronado1
linkedin.com/in/josecoronado/
www.itxdigital.com