Developing a Social Media

Strategy

Social media allows a dialogue between a

company & its customers, therefore

embrace any engagement

Social media engagement requires time & commitment, and customers expect responses to questions & comments

Social media is constantly changing, so ensure you are exploring new opportunities

B2B companies don’t tend to lead, therefore watch out what is happening in other sectors, such as consumer markets

Educating the whole team is a vital part of social media strategy!

Include guidelines on how to behave on social media – note: having a Facebook page or Twitter account doesn’t make you a social media expert!

Execute with consistency!

Social media campaigns are most effective when executed consistently

Define your company’s ‘tone of voice’

Set goals for response time, problem resolution and the level of activity

Social media requires continual monitoring review to maximise effectiveness