developing a marketing plan for your club, nov 2014
TRANSCRIPT
“How are we supposed to sell a diet pill that makes you blind?”
“We’ll let marketing worry about that.”
- The Simpsons
Six stages to planning:
1. Situation Analysis (key issues)2. Objectives3. Audience4. Key messages5. Strategy and Tactics6. Evaluation
Positive(What can help)
Negative(What to be wary of)
Internal
External
Think in terms of:
• People
• Finance
• Resources
• Location
• Unique selling points
• Competition
• Economy
• Technology
• Media/political focus
• Social
Key playersKeep satisfied
Monitor Keep informed
Who should we direct our effort on?
Influence
Interest
Low
High
Influence
High
Interest Low
Tactics
• Website
• Newspapers
• Newsletter / e-newsletter
• Direct mail
• Posters• Events
• Blog posts• Competitions