developing a district of innovation: the case of 22 ...€¦ · 5.4.- 22@barcelona – social...

DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA

@JosepMPique

DEVELOPING A

DISTRICT OF INNOVATION:

THE CASE OF 22@BARCELONA

Josep M. Pique [email protected]

AGENDA

1. FRAMEWORK

2. CHALLENGES OF THE CITIES IN THE 21 CENTURY

3. THE HOLISTIC MODEL OF AREAS OF INNOVATION

4. ROADMAP

5. 22@BARCELONA CASE

6. CONCLUSIONS

1.- FRAMEWORK

1.-

1.1.- Talent as a basis for the new economy

1.2.- Citizens as the fourth pillar (Quadruple Helix)

1.3.- Clusters of Innovation in Cities

1.4.- The Smart City as the platform for the Knowledge Economy

1.1.- Talent as a basis for the new economy

INTERNATIONAL

LOCAL

CREATION AND DEVELOPMENT TALENT

TALENT RETENTION

T T T STREAM

TALENT ATTRACTION

PERFORMANCE

Source: Xavier Marcet and Roser Salvat, 2009

1.2.- Citizens as the fourth pillar (4 Helix)

University

Government

Industry

The City as a Platform The City as Organization

Public Procurement

Driven Research Tech Transfer

Urban Lab

Golden References Customer Insights

Scalability

City Challenges Citizens needs

Ecology of Innovation

Triple Helix

1.3.- Clusters of Innovation in Cities

Venture Capital Investors

Entrepreneurs Corporations/

Strategic Investors/ R&D Centers/

Potential Acquirers Large Pools of Private Capital

Public Stock Markets

Universities

Management

Professions

Government

Source: Jerry Engel, Josep Pique & Itxaso del Palacio, 2010.

1.4.- The Smart City as the platform for the KE

2.- CHALLENGES

1.-

2.1.- Cities are the Centre of the World: UN Approach

2.2.- Cities of Tomorrow need Solutions: EU Approach

2.3.- The Rise of Innovation Districts: US Approach

2.1.- Cities are the Centre of the World: UN

2.2.- Cities of Tomorrow need Solutions: EU

2.3.- The Rise of Innovation Districts: US

3.- HOLISTIC MODEL

3.1.- Infrastructures and Urban transformation

3.2.- Companies and Economic Development

3.3.- Talent and Social Development

3.4.- Governance

3.1.- Infrastructures and Urban transformation

Talent Attraction Retention Development Creation

Company Promotion Location Coaching Growth

Knowledge City Science Technology Industry Market

Smart City Planning Management Infrastruct. Construction

GOVERNACE

3.2.- Companies and Economic Development





GOVERNACE

3.3.- Talent and Social Development





GOVERNACE

3.4.- Governance





GOVERNACE

4.- ROADMAP

4.1.- Definition

4.2.- Launching

4.3.- Growth

4.4.- Maturity

4.1.- Definition

Definition Launching Growth Maturity

Key Role:

Government and Universities

Key Role:

Adding tractor companies

Key Role:

Assignment of leadership in

business associations and clusters

Key Role:

Explicit leadership from

Companies, talent and related

networks

Management of

the Talent

Promoters Managers of the AI’s

Communities and Networks International Networks

Local Social Networks

Management of

Businesses

Involvement of Business

Entities

Tractor Companies Attraction of Companies

and

Creation of Companies

Growth Models

Decentralization and

internationalization

Ecology of Innovation Involvement of Key

Institutions:

Universities, Government and

Associations of Companies

Location of Research and

Technology Centers

Incubation and landing

services

Clusterization

Certification

Open Innovation Management

Super Clusters

Megaregions

Network of Networks of Research

and Innovation

Urbanism,

Infrastruct. and

Construction

Planning Utilities

Consulting

Real Estate Developers

Investors


Territorial Growth

Exporting the Model

4.2.- Launching


Key Role:


Key Role:


Key Role:



Key Role:



networks

Management of

the Talent




Management of

Businesses


Entities


and


Growth Models




Institutions:




Technology Centers


services

Clusterization

Certification


Super Clusters

Megaregions


and Innovation

Urbanism,

Infrastruct. and

Construction

Planning Utilities

Consulting


Investors


Territorial Growth

Exporting the Model

4.3.- Growth


Key Role:


Key Role:


Key Role:



Key Role:



networks

Management of

the Talent




Management of

Businesses


Entities


and


Growth Models




Institutions:




Technology Centers


services

Clusterization

Certification


Super Clusters

Megaregions


and Innovation

Urbanism,

Infrastruct. and

Construction

Planning Utilities

Consulting


Investors


Territorial Growth

Exporting the Model

4.4.- Maturity


Key Role:


Key Role:


Key Role:



Key Role:



networks

Management of

the Talent




Management of

Businesses


Entities


and


Growth Models




Institutions:




Technology Centers


services

Clusterization

Certification


Super Clusters

Megaregions


and Innovation

Urbanism,

Infrastruct. and

Construction

Planning Utilities

Consulting


Investors


Territorial Growth

Exporting the Model

5.- 22@BARCELONA CASE

22@Barcelona

1860 - 1960: the “Catalan Manchester”

1960 - 1990: obsolescence and degradation

Sagrera AVE

Forum 2004

22@Barcelona

The Barcelona’s eastern transformation

Olympic Village 1992

5.1.- 22@Barcelona - Holistic Transformation

INCLUSIVE GROWTH

INCLUSIVE GROWTH

GREEN GROWTH

GREEN GROWTH

SMART GROWTH

SMART GROWTH

@ ECONOMICS

SCIENCE AND TECH

GREEN INFRASTRUCTURES

MOBILITY QUALITY OF LIFE

HOUSING

5.1.- 22@Barcelona – Holistic Transformation

VILA CASAS MUSEUM

OF CONTEMPORARY ART

AUDIOVISUAL PRODUCTION

CENTRE

BARCELONA ACTIVA

IMAGINA BUILDING:

Mediapro, CIBM, Yahoo!, TCI,…

T-SYSTEMS HQ. &

BARCELONA DIGITAL

COMMUNICATION FACULTY

(UPF)

BARCELONA TV

MEDIA-TIC BUILDING SUBSIDIZED HOUSING

INTERFACE BUILDING:

IMI, Indra & AENOR

AGBAR TOWER

RNE INDRA

GREEN AREAS

RBA HQ.

• Productive Activities • Housing, facilities and services

The scale of the project:

Territory

New gross floor space

Increase in green spaces

Increase in facilities

Investment in infrastructures

3.200.000m2

800.000 m2

198,26 Ha (115 city blocks)

4.000.000 m²

114.000 m²

145.000 m²

200 million €

5.2.- 22@Barcelona – Urban Transformation

Balance public and private benefits:

0

3

CLAVE 22a CLAVE 22@

INDUSTRIAL ACTIVITIES

URBAN

PRODUCTIVE ACTIVITIES

@ ACTIVITIES

SOCIAL HOUSING

2’7 -

2

-

2’2 -

B

uild

abili

ty:

m²

of

ceili

ng/m

² of

la

nd

CODE 22a CODE 22@

Increase density:

PRIVATE BENEFITS PUBLIC BENEFITS

More productive uses: 22a 22@

Higher density: 2 2,2 / 2,7

Leadind edge infrastructures

Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas

Eventual opening of streets

Financing a part of the Special Infrastructure Plan



New heating and cooling system

New energy networks

Underground galleries

New mobility plan

Selective pneumatic waste collection

Wi-fi and optic fiber


Led


Urban Transformation

URBAN PLANNING - 69% of 200 Hectares already planned.

- 83 of 137 approved plans are private.

URBAN MANAGEMENT

-Management of 47 % of the land

(625.000m² of soil)

-200.000m² become public

-45,26 M€ paid by the Special Plan of Infrastructures.

SPECIAL PLAN OF INFRASTRUCTURES -14,4 lineal Km of roads built,(40 % of the overall).

BUILDING (m² overground)

General:

- permissions to built 1.397.469 m² (24 %)

Economic Activity:

642.908 m².

Housing:

-1.160 in use, 410 in permission,308 in project.

Facilities:

-101.132 m² in use.

Green zones:

- 37.000 m² in use.

5.3.- 22@Barcelona – Economic Transformation

MEDIA

Entrepreneurship

Services for companies

Internationalization

Community of professionals

Cluster strategies

Transversal programs

Relation between clusters

Marketing

ENERGY MEDTECH ICT DESIGN

Clusters policy


Technological centers

22@Barcelona: Clusters & activities

Companies

Institutions

Universities

Incubators Residences

Other services

Specific spaces

Dissemination spaces

Entrepreneurs

Universities

Incubators

Institutions

Specifics spaces


Residences

Dissemination

Companies

UPF, UB, UOC

Barcelona Activa - Almogàvers

RNE, Barcelona TV

Audiovisual Production Centre (PBM)

Barcelona Media-Innovation Centre

Melon District / Ciutadella

Media Factory

MediaPro, Lavinia, Cromosoma


22@Barcelona: Media Cluster

Universities

Incubators

Institutions

Specifics spaces


Residences

Dissemination

Companies

UB, UPC

Barcelona Activa - Glòries

Mobile World Capital, GSMA, AENOR

Interface building, Media-TIC building

BDigital Tech Centre

Melon District

Cibernarium

T-Systems, Indra, Telefónica


22@Barcelona: IT Cluster

Universities

Institutions

Specifics spaces


Residences

Dissemination

Companies

UPC

b_TEC Incubator

ITER, Fusion for Energy

Campus Offices

IREC

b_TEC Residence

Campus services

Endesa, Alstom Wind, Agbar

Incubators


22@Barcelona: Clean Energy Cluster

Universities

Institutions

Specifics spaces

Research centers

Residences

Dissemination

Companies

UPF, Official Nursing College

Barcelona Activa - Almogavers

CatSalut, Blood Bank, BIOCAT

PRBB

IMIM, CRG, CMRB,

Nido

Biomedical Research Park

Matachana, Gaes, Sanofi Aventis,

Isdin, Telemedicine

Incubators


22@Barcelona: Health Cluster

Universities

Institutions

Specifics spaces


Residences

Dissemination

Companies

BAU-UVic, UPC, IAAC

Hub Design

BCD

Palo Alto, PBM, Hub Design

KIM BCN

Melon District / Ciutadella

Hub Design

G-Star Raw, ADD, Node, Estudi

Arola, Morera Design, Bassat Ogilvy

Incubators


22@Barcelona: Design Cluster


Economic Transformation

Jobs in 22@Barcelona

Employees of companies already

located or in process to be installed 93.000

Companies located in the district

Companies already located or in

process to be installed 8.223

10.300 M € Total Turnover (Annual)


Investment and Taxes

Total Invesment (Accumulated)

Investment in Buildings 1.787,6 M€

2.772,4 M€

Investment in Infrastructures 192,3 M€

Investment in Land 793,4 M€

27,1 M€

Tax Planning permission(2012) 6,7 M€

Permanent Local Taxes (2012) 20,4 M€

Total Local Taxes (2012)

5.4.- 22@Barcelona – Social Transformation

22@ Space of

Personal Relation

22@Talent

Increase of the belonging feeling

Creation of the community 22@

Pride to work/live in 22@

• International Community: IN22@

• Access to education

• Relationship spaces

• Networking: 22@Update Breakfast,…

• 22@Voluntariat

• 22@CreaTalent

• 22@Digital District

• Actions of direct communication

• 22@Staying in company

For the professionals For the neighbours


Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org Can Ricart Can Ricart

La Escocesa La Escocesa

22@ Cultural Factories

http://www.hangar.org/

http://www.laescocesa.org/

http://www.laescocesa.org/propaganda/index.php?itemid=162


Access to personal and collaborative manufacturing using digital technologies www.fablabbcn.org www.fab10.org

FABLABS

http://www.fablabbcn.org/

http://www.fab10.org/

DEVELOPING A

DISTRICT OF INNOVATION:

THE CASE OF 22@BARCELONA

Josep M. Pique [email protected]

developing a district of innovation: the case of 22 ...€¦ · 5.4.- 22@barcelona – social...

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