developing a better bi toola better bi tool...
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Developing a Better BI ToolDeveloping a Better BI Tool Strategy
TDWI, Silicon Valley, March 2010
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Cindi Howson, Founder BI ScorecardContact: [email protected]
Copyright, BI Scorecard / ASK 2010. Materials may not be reproduced or distributed beyond the TDWI Silicon Valley Chapter
Biography
• Founder of BI Scorecard, with 15 years experience in business intelligence and management information systemsintelligence and management information systems
• Author: Successful Business Intelligence: Secrets to Making BI a Killer AppA thor B sinessObjects XI The Complete Reference• Author: BusinessObjects XI: The Complete Reference
• Write and blog for Intelligent Enterprise, B-EYE Network• Advise clients on BI strategy and tool selections• Led decision analytics practice at Deloitte & Touche in Houston,
TX• BI Standards Leader for Fortune 500 company• MBA from Rice University
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Topics
• BI Market Landscape• BI Market Landscape• BI Tool Positioning & Standardization• BI Vendor and Tool Differentiators• Industry Innovationsy
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Challenges in Business Intelligence
BI adoption and l
Time to insight Relevanceappeal (business value)
©
Challenges in Business Intelligence
• Web-based BI• SaaS
•Dashboards•Advanced
Relevance(b i l )
• BI Suites• Office Integration
Advanced Visualization•In-memory
(business value)
©
• Flash• Mobile BI
•Predictive Analytics
State of BI Adoption
100%100%ents
56%50%60%70%80%90%
y R
espo
nde
18%25% 24%
10%20%30%40%50%
nt o
f Sur
vey
0%10%
2005
*
2007
2009
entia
l
tentia
lPerc
e
20 2 2rce
ived Poten
Real P
ote
Perc
Query, Reporting, OLAP Revenues
$1,500
$1,600
SAP BOBJ
$900
$1,000
$1,100
$1,200
$1,300
$1,400
lions
IBM Cognos
$400
$500
$600
$700
$800
$900
In m
il IBM Cognos
SAS
Microsoft
Oracle
$-
$100
$200
$300
$
2003 2004 2005 2006 2007 2008 2009
MicroStrategy
SAP BusinessObjects IBM Cognos Information Builders Microstrategy Actuate
Qliktech Oracle SAS Institute Microsoft
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Source: IDC + 10Ks
Total Company Revenues – The Big 4
Total Company Revenues
120.0
Total down 5% but Cognos double digit growth
80.0
100.0
n B
illio
ns
Total down 5% but Cognos double digit growth
Total & Office down but Server up 8%
95.8
58.4 20 0
40.0
60.0 $ in
Total up 4% (FY ends May)Total down 8%
23.3 14.9 0.0
20.0
IBM Microsoft Oracle SAP
Total down 8%
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Source: 2009 Annual Reports & 10Ks
Topics
• BI Market Landscape• BI Market Landscape• BI Tool Positioning & Standardization• BI Vendor and Tool Differentiators• Industry Innovationsy
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Which Users Need Which Tools?
Fi dFixedReportsEmbedded BI
DashboardsScorecards
OLAP InteractiveFixed Reports
StatisticsBI Spreadsheets
Production Reporting Tools
Business Query
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SpecialistCommonly Used Commonly Used
Feature Complexity
BI Tool Module Success Rates
55%Business Query
38%
51%
Dashboards
Fixed Report
19%
35%
Office & Excel
OLAP
7%
18%
Embedded BI
Scorecards
Office & Excel
11%Predictive
Embedded BI
0% 50% 100%Percent of Survey Respondents
Example: Positioning Vendor Solutions – Mix & MatchMatch
IBI W bFIBI WebFocus
T blOpen Source
Essbase
QlikViewTableau
SAS EGMicrosoft Reporting Services
CognosReport Studio
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SpecialistCommonly Used Commonly Used
Feature Complexity
Predominant Standard Example: MicroStrategy & Cognos& Cognos
Go! DashboardE t i D hb d Vi l Di ?Enterprise Dashboards
OLAP Services Analysis Studio (PowerCubes or TM1)
Visual Discovery?
Report Services
Query StudioMicroStrategy Web
Report Studio
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SpecialistCommonly Used Commonly Used
Feature Complexity
Example: SAP BusinessObjects XI & Microsoft BIBI
SharePointXcelsiusVi l Di ? Monitoring & Analysis& Dashboard Builder
Voyager Analysis Services
Visual Discovery?
Crystal Reports
Report BuilderWeb Intelligence
Reporting Services
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SpecialistCommonly Used Commonly Used
Feature Complexity
Standardization in 2007
40%
45%42%
41%
30%
35%
20%
25%24%
(2005)
15%
20%17%
( )
5%
10%
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Mostly custom BI front-ends
Multiple vendors Primarily from a single vendor
0%
2009 BI Standardization Approach
100%
57%70%80%90%
spon
dent
s
57%
40%50%60%
Surv
ey R
es
6%
25%
12%10%20%30%
Perc
ent o
f S
0%Custom No
StandardStandard
PerStandard
on BISegment Platform
BI Tool Strategy and Business Impact
90%
100%Business Performance Impact
Not at allSlightlySomewhat
70%
80%
Significantly
50%
60%
46%54%
30%
40% 43%
Overall Significant Impact
10%
20%33%
26%17%
38%
Overall Significant Impact
Mostly custom BI front-ends
No BI standard Standard per BI module
Predominant BI standard
0%
Changing BI Landscape Allows for Standardization … but not StagnationStandardization … but not Stagnation
SAP Pilot, then OutlookSoft
Microsoft Gemini, discontinues PP
Oracle / HyperionBOBJ / CartesisCognos /Applix
MSOFT /
MicroStrategy 9
Oracle BI EE
MSOFT / Performance Point
SAS /TeradataSPSS / Business
ObjectsIBI WebFOCUS RStatIBM acquires SPSS
Oracle BI EE (Siebel Analytics)Google One Box
SAP/BOBJIBM /Cognos
Cloud & SaaS
Advanced Visualization
Open Source
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2006 2007 2008 2009 2010
Follow a Selection Process to Find Best Fit
Technical
User Requirements
Technical Requirements
Strategic Considerations
©
Topics
• BI Market Landscape• BI Market Landscape• BI Tool Positioning & Standardization• BI Vendor and Tool Differentiators• Industry Innovationsy
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Market Focus & BI Lifecycle
Operational Data Integration Data BI Apps (ERP) (EIM) Management Suites
Business UsersIT DepartmentOrders
(RDBMS) QueryReportAnalyze
ExtractTransform
Load
Invoices
VisualizeAlert
Load
DataW h
Shipping
Packaged Analytic Applications(Planning CRM Finance Retail Spend)
WarehouseWeb Clicks
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(Planning, CRM, Finance, Retail, Spend)
Market Strategies
Broad-based BI Focused
BI STACK Microsoft IBM (Cognos)
Oracle(Hyperion)
SAP(BOBJ) SAS IBI Micro-
Strategy Pentaho QlikTech
Performance Management & Analytic Apps
Exiting PM * No No
BI Suites *
Data Mgmt No No No No No
Data Integration (EIM)
No No
Operational Apps No No No No No No
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Compete in space Compete somewhat Don’t compete
Core BI Modules & Differentiators
• Business Query– Multiple data sources, analytic queries, report
presentation• Production ReportingProduction Reporting
– Web or not, design process, meta data layer• OLAP
– Architecture, in-memory, viewer• Dashboards
– KPIs, visualizations, integration, design• Information Delivery / Report Consumer
Interactivity Search Mobile Offline
©
– Interactivity, Search, Mobile, Offline
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Topics
• BI Market Landscape• BI Market Landscape• BI Tool Positioning & Standardization• BI Vendor and Tool Differentiators• Industry Innovationsy
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Innovation Areas
• Rich Reportlets (AJAX, Flash, Silverlight, HTML5)Rich Reportlets (AJAX, Flash, Silverlight, HTML5)• Advanced Visualization• Collaboration & Social Networking• Predictive Analytics• BI Search• Mobile BI• Mobile BI• In-Memory Analytics• SaaS• Open Source• Others
– Mash Ups BI Gadgets Query as a Web Service BI appliances
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– Mash Ups, BI Gadgets, Query as a Web Service, BI appliances
Voting Results for Cool BI
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Prioritizing Your Investments
• MVP• MVP– Maturity
V l t I i ht t– Value to Insight or to Lower TCOPervasive BI– Pervasive BI
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IBI’s Active PDF
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Advanced Visualization & Exploration
Advanced Visualization Products• Less common chart types
– Small multiples, waterfall, network heat map spark line
Products• Tableau Software*• TIBCO Spotfirenetwork heat map, spark line
• Single-step query and visualize
TIBCO Spotfire• Advizor Solutions*• Corda
• Highly interactive• Best practices in
• Corda• SAS JMP
visualization– No pies, smart use of color
V l i i ti t i i ht
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• Value is in time-to-insight
Advanced Visualization – Faster Insight
Which product category is performing the best and p g y p gwhat is the trend?
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Basic Visualization
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Advanced Visualization – Small Multiples
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Example from Tableau
Web 2.0 & Collaboration
• Facebook + YouTube + BI• Web 2.0 includes numerous technologies
– Blogs, Tweets, Wikis, RIA (Flash & AJAX), Mash Ups• Web 2 0 + BI = Collaboration• Web 2.0 + BI = Collaboration
– Rankings– Discussions– Polls– More user-driven vs IT-driven
• Workforce demographics matterWorkforce demographics matter• Big BI vendors are “thinking about”
– IBM ManyEyes
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• Solutions primarily from niche vendors– Lyzasoft, Antivia, dozens of sentiment analysis
Antivia Community Discussion with Report
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Visible Technologies – Analyzing Web Content
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Final Thoughts
Develop a Better BI Tool StrategyDevelop a Better BI Tool Strategy
BI tool is the face for DWStandardize
Bad data, pretty tool
Business value provided is
Budget for complementary tools
Business value provided is more important than the toolMonitor BI Innovations