developer feasibility study feasibility... · 5 sector description potential sales actual sales...

Prepared forCity of BeltonJune 2017

DEVELOPER FEASIBILITY STUDYBelton, Texas

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PRIMARY RETAIL TRADE AREABelton, Texas



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SECTOR DESCRIPTION POTENTIAL SALES ACTUAL SALES LEAKAGE/SURPLUS LEAKAGE INDEX

Total Retail Sales Incl Eating and Drinking Places $1,820,375,848 $340,379,919 $1,479,995,929 0.187

441 Motor Vehicle and Parts Dealers $405,883,079.94 $18,839,297.00 $387,043,782.94 0.046

4411 Automotive Dealers $349,341,688.50 $4,589,112.00 $344,752,576.50 0.013

4412 Other Motor Vehicle Dealers $22,698,379.90 $2,678,288.00 $20,020,091.90 0.118

4413 Automotive Parts/Accsrs, Tire Stores $33,843,011.54 $11,571,897.00 $22,271,114.54 0.342

442 Furniture and Home Furnishings Stores $41,412,344.00 $1,860,442.00 $39,551,902.00 0.045

4421 Furniture Stores $23,801,974.68 $520,573.00 $23,281,401.68 0.022

4422 Home Furnishing Stores $17,610,369.32 $1,339,869.00 $16,270,500.32 0.076

443 Electronics and Appliance Stores $65,619,548.42 $8,316,896.00 $57,302,652.42 0.127

44311 Appliances, TVs, Electronics Stores $32,809,774.21 $6,180,003.00 $26,629,771.21 0.188

443111 Household Appliances Stores $4,227,482.40 $1,356,890.00 $2,870,592.40 0.321

443112 Electronics Stores $28,582,291.81 $780,003.00 $27,802,288.81 0.027

444 Building Material, Garden Equip Stores $179,792,701.20 $22,261,410.00 $157,531,291.20 0.124

4441 Building Material and Supply Dealers $165,045,519.54 $21,368,139.00 $143,677,380.54 0.129

44411 Home Centers $64,013,013.81 $4,851,763.00 $59,161,250.81 0.076

44412 Paint and Wallpaper Stores $4,588,093.25 $758,361.00 $3,829,732.25 0.165

44413 Hardware Stores $15,181,108.32 $1,509,168.00 $13,671,940.32 0.099

44419 Other Building Materials Dealers $81,263,304.16 $14,248,847.00 $67,014,457.16 0.175

444191 Building Materials, Lumberyards $30,319,520.09 $3,047,297.00 $27,272,223.09 0.101

4442 Lawn, Garden Equipment, Supplies Stores $14,747,181.66 $893,271.00 $13,853,910.66 0.061

44421 Outdoor Power Equipment Stores $2,179,360.78 $595,900.00 $1,583,460.78 0.273

44422 Nursery and Garden Centers $12,567,820.88 $297,371.00 $12,270,449.88 0.024

PRIMARY RETAIL TRADE AREA • GAP/OPPORTUNITY ANALYSISBelton, Texas

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445 Food and Beverage Stores $229,853,323.39 $62,975,043.00 $166,878,280.39 0.274

4451 Grocery Stores $209,112,963.19 $61,165,574.00 $147,947,389.19 0.293

44511 Supermarkets, Grocery (Ex Conv) Stores $192,100,317.06 $58,181,698.00 $133,918,619.06 0.303

44512 Convenience Stores $17,012,646.13 $2,983,876.00 $14,028,770.13 0.175

4452 Specialty Food Stores $9,008,408.30 $72,324.00 $8,936,084.30 0.008

4453 Beer, Wine and Liquor Stores $11,731,951.91 $1,737,145.00 $9,994,806.91 0.148

446 Health and Personal Care Stores $112,257,271.79 $17,370,345.00 $94,886,926.79 0.155

44611 Pharmacies and Drug Stores $89,531,213.13 $16,523,175.00 $73,008,038.13 0.185

44612 Cosmetics, Beauty Supplies, Perfume Stores $11,085,894.13 $0.00 $11,085,894.13 0.000

44613 Optical Goods Stores $3,618,713.81 $711,111.00 $2,907,602.81 0.197

44619 Other Health and Personal Care Stores $8,021,450.72 $136,059.00 $7,885,391.72 0.017

447 Gasoline Stations $140,167,197.91 $27,373,098.00 $112,794,099.91 0.195

44711 Gasoline Stations With Conv Stores $76,354,965.65 $20,545,481.00 $55,809,484.65 0.269

44719 Other Gasoline Stations $63,812,232.25 $6,827,617.00 $56,984,615.25 0.107

448 Clothing and Clothing Accessories Stores $78,827,387.41 $6,410,614.00 $72,416,773.41 0.081

4481 Clothing Stores $57,803,259.01 $5,564,380.00 $52,238,879.01 0.096

44811 Men’s Clothing Stores $2,260,310.54 $0.00 $2,260,310.54 0.000

44812 Women’s Clothing Stores $12,457,317.50 $3,410,529.00 $9,046,788.50 0.274

44813 Childrens, Infants Clothing Stores $2,735,265.44 $0.00 $2,735,265.44 0.000

44814 Family Clothing Stores $32,674,275.79 $1,558,734.00 $31,115,541.79 0.048

44815 Clothing Accessories Stores $2,975,463.79 $82,268.00 $2,893,195.79 0.028

44819 Other Clothing Stores $4,700,625.95 $512,849.00 $4,187,776.95 0.109

4482 Shoe Stores $11,707,919.61 $0.00 $11,707,919.61 0.000

4483 Jewelry, Luggage, Leather Goods Stores $9,316,208.79 $846,234.00 $8,469,974.79 0.091

44831 Jewelry Stores $8,449,723.11 $846,234.00 $7,603,489.11 0.100

44832 Luggage and Leather Goods Stores $866,485.69 $0.00 $866,485.69 0.000


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451 Sporting Goods, Hobby, Book, Music Stores $36,183,062.47 $1,927,610.00 $34,255,452.47 0.053

4511 Sportng Goods, Hobby, Musical Inst Stores $30,699,403.39 $919,133.00 $29,780,270.39 0.030

45111 Sporting Goods Stores $21,942,808.02 $0.00 $21,942,808.02 0.000

45112 Hobby, Toys and Games Stores $6,000,254.90 $844,564.00 $5,155,690.90 0.141

45113 Sew/Needlework/Piece Goods Stores $1,115,819.92 $74,569.00 $1,041,250.92 0.067

45114 Musical Instrument and Supplies Stores $1,640,520.55 $0.00 $1,640,520.55 0.000

4512 Book, Periodical and Music Stores $5,483,659.08 $1,008,477.00 $4,475,182.08 0.184

45121 Book Stores and News Dealers $5,483,659.08 $1,008,477.00 $4,475,182.08 0.184

451211 Book Stores $4,895,392.44 $1,008,477.00 $3,886,915.44 0.206

451212 News Dealers and Newsstands $588,266.64 $0.00 $588,266.64 0.000

452 General Merchandise Stores $206,514,922.47 $113,728,232.00 $92,786,690.47 0.551

4521 Department Stores Excl Leased Depts $135,429,562.66 $107,015,749.00 $28,413,813.66 0.790

4529 Other General Merchandise Stores $71,085,359.81 $6,712,483.00 $64,372,876.81 0.094

453 Miscellaneous Store Retailers $46,055,868.09 $5,929,314.00 $40,126,554.09 0.129

4531 Florists $2,155,641.64 $396,088.00 $1,759,553.64 0.184

4532 Office Supplies, Stationery, Gift Stores $15,890,222.50 $378,275.00 $15,511,947.50 0.024

45321 Office Supplies and Stationery Stores $9,015,764.68 $189,125.00 $8,826,639.68 0.021

45322 Gift, Novelty and Souvenir Stores $6,874,457.82 $189,150.00 $6,685,307.82 0.028

4533 Used Merchandise Stores $7,116,869.47 $622,810.00 $6,494,059.47 0.088

4539 Other Miscellaneous Store Retailers $20,893,134.47 $4,532,141.00 $16,360,993.47 0.217

454 Non-Store Retailers $81,147,379.59 $4,781,035.00 $76,366,344.59 0.059

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722 Foodservice and Drinking Places $196,661,761.63 $48,606,583.00 $148,055,178.63 0.247

7223 Special Foodservices $11,832,048.43 $961,473.00 $10,870,575.43 0.081

7224 Drinking Places -Alcoholic Beverages $6,530,215.15 $578,245.00 $5,951,970.15 0.089

722511 Full Service Restaurants $87,394,259.59 $13,345,025.00 $74,049,234.59 0.153

722513 Limited Service Eating Places $80,803,205.62 $32,464,283.00 $48,338,922.62 0.402

722514 Cafeterias, Grill Buffets, and Buffets $3,313,094.13 $0.00 $3,313,094.13 0.000

722515 Snack and Non-alcoholic Beverage Bars $6,788,938.71 $1,257,557.00 $5,531,381.71 0.185

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DESCRIPTION DATA %

Population

2022 Projection 99,214

2017 Estimate 91,901

2010 Census 82,533

2000 Census 61,299

Growth 2017 - 2022 7.96%

Growth 2010 - 2017 11.35%

Growth 2000 - 2010 34.64%

2017 Est. Population by Single-Classification Race 91,901

White Alone 69,607 75.74%

Black or African American Alone 8,622 9.38%

Amer. Indian and Alaska Native Alone 672 0.73%

Asian Alone 2,354 2.56%

Native Hawaiian and Other Pac. Isl. Alone 171 0.19%

Some Other Race Alone 7,153 7.78%

Two or More Races 3,322 3.61%

2017 Est. Population by Hispanic or Latino Origin 91,901

Not Hispanic or Latino 71,823 78.15%

Hispanic or Latino 20,078 21.85%

Mexican 16,660 82.98%

Puerto Rican 1,166 5.81%

Cuban 109 0.54%

All Other Hispanic or Latino 2,142 10.67%

DESCRIPTION DATA %

2017 Est. Hisp. or Latino Pop by Single-Class. Race 20,078


Black or African American Alone 387 1.93%

American Indian and Alaska Native Alone 293 1.46%

Asian Alone 82 0.41%

Native Hawaiian and Other Pacific Islander Alone 42 0.21%


Two or More Races 1,342 6.68%

2017 Est. Pop by Race, Asian Alone, by Category 2,354

Chinese, except Taiwanese 98 4.15%

Filipino 209 8.86%

Japanese 134 5.71%

Asian Indian 718 30.51%

Korean 476 20.21%

Vietnamese 269 11.42%

Cambodian 0 0.00%

Hmong 7 0.31%

Laotian 5 0.21%

Thai 24 1.04%

All Other Asian Races Including 2+ Category 414 17.58%

PRIMARY RETAIL TRADE AREA • DEMOGRAPHIC PROFILEBelton, Texas

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DESCRIPTION DATA %

2017 Est. Population by Ancestry 91,901

Arab 125 0.14%

Czech 1,544 1.68%

Danish 199 0.22%

Dutch 716 0.78%

English 8,620 9.38%

French (except Basque) 1,542 1.68%

French Canadian 67 0.07%

German 10,819 11.77%

Greek 92 0.10%

Hungarian 114 0.12%

Irish 6,415 6.98%

Italian 1,654 1.80%

Lithuanian 2 0.00%

United States or American 7,942 8.64%

Norwegian 513 0.56%

Polish 761 0.83%

Portuguese 24 0.03%

Russian 79 0.09%

Scottish 1,503 1.64%

Scotch-Irish 1,348 1.47%

Slovak 73 0.08%

Subsaharan African 761 0.83%

Swedish 515 0.56%

Swiss 51 0.06%

Ukrainian 49 0.05%

Welsh 270 0.29%

West Indian (except Hisp. groups) 118 0.13%

Other ancestries 33,251 36.18%

Ancestry Unclassified 12,733 13.85%

DESCRIPTION DATA %

2017 Est. Pop Age 5+ by Language Spoken At Home 85,405

Speak Only English at Home 71,910 84.20%

Speak Asian/Pac. Isl. Lang. at Home 1,832 2.15%

Speak IndoEuropean Language at Home 1,098 1.29%

Speak Spanish at Home 10,238 11.99%

Speak Other Language at Home 327 0.38%

2017 Est. Population by Age 91,901

Age 0 - 4 6,496 7.07%

Age 5 - 9 6,270 6.82%

Age 10 - 14 6,380 6.94%

Age 15 - 17 3,642 3.96%

Age 18 - 20 4,124 4.49%

Age 21 - 24 5,250 5.71%

Age 25 - 34 12,335 13.42%

Age 35 - 44 11,156 12.14%

Age 45 - 54 10,963 11.93%

Age 55 - 64 10,980 11.95%

Age 65 - 74 8,229 8.95%

Age 75 - 84 4,265 4.64%

Age 85 and over 1,810 1.97%

Age 16 and over 71,560 77.87%

Age 18 and over 69,113 75.20%

Age 21 and over 64,988 70.72%

Age 65 and over 14,304 15.56%

2017 Est. Median Age 36.3

2017 Est. Average Age 38.1


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DESCRIPTION DATA %

2017 Est. Population by Sex 91,901

Male 45,128 49.11%

Female 46,773 50.89%

2017 Est. Male Population by Age 45,128

Age 0 - 4 3,287 7.28%

Age 5 - 9 3,185 7.06%

Age 10 - 14 3,234 7.17%

Age 15 - 17 1,907 4.23%

Age 18 - 20 2,154 4.77%

Age 21 - 24 2,813 6.23%

Age 25 - 34 6,141 13.61%

Age 35 - 44 5,435 12.04%

Age 45 - 54 5,356 11.87%

Age 55 - 64 5,203 11.53%

Age 65 - 74 3,851 8.53%

Age 75 - 84 1,915 4.24%

Age 85 and over 647 1.43%

2017 Est. Median Age, Male 34.7

2017 Est. Average Age, Male 37.0


DESCRIPTION DATA %

2017 Est. Female Population by Age 46,773

Age 0 - 4 3,209 6.86%

Age 5 - 9 3,086 6.60%

Age 10 - 14 3,146 6.73%

Age 15 - 17 1,735 3.71%

Age 18 - 20 1,970 4.21%

Age 21 - 24 2,438 5.21%

Age 25 - 34 6,194 13.24%

Age 35 - 44 5,721 12.23%

Age 45 - 54 5,608 11.99%

Age 55 - 64 5,776 12.35%

Age 65 - 74 4,378 9.36%

Age 75 - 84 2,350 5.02%

Age 85 and over 1,162 2.49%

2017 Est. Median Age, Female 37.8

2017 Est. Average Age, Female 39.1

2017 Est. Pop Age 15+ by Marital Status 72,754

Total, Never Married 19,918 27.38%

Males, Never Married 11,378 15.64%

Females, Never Married 8,540 11.74%

Married, Spouse present 36,799 50.58%

Married, Spouse absent 3,825 5.26%

Widowed 4,248 5.84%

Males Widowed 1,120 1.54%

Females Widowed 3,128 4.30%

Divorced 7,964 10.95%

Males Divorced 2,831 3.89%

Females Divorced 5,132 7.05%

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DESCRIPTION DATA %

2017 Est. Pop Age 25+ by Edu. Attainment 59,738

Less than 9th grade 2,479 4.15%

Some High School, no diploma 3,845 6.44%

High School Graduate (or GED) 15,853 26.54%

Some College, no degree 14,106 23.61%

Associate Degree 4,969 8.32%

Bachelor’s Degree 11,276 18.88%

Master’s Degree 4,433 7.42%

Professional School Degree 1,647 2.76%

Doctorate Degree 1,130 1.89%

2017 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 10,269

No High School Diploma 3,139 30.57%

High School Graduate 3,303 32.16%

Some College or Associate’s Degree 2,421 23.58%

Bachelor’s Degree or Higher 1,407 13.70%

Households



2010 Census 30,888

2000 Census 22,569

Growth 2017 - 2022 8.77%

Growth 2010 - 2017 13.27%

Growth 2000 - 2010 36.86%


DESCRIPTION DATA %

2017 Est. Households by Household Type 34,987

Family Households 25,224 72.10%

Nonfamily Households 9,763 27.90%

2017 Est. Group Quarters Population 2,340

2017 HHs by Ethnicity, Hispanic/Latino 5,701

2017 Est. Households by HH Income 34,987

Income < $15,000 3,533 10.10%

Income $15,000 - $24,999 2,853 8.15%

Income $25,000 - $34,999 3,058 8.74%

Income $35,000 - $49,999 4,541 12.98%

Income $50,000 - $74,999 6,749 19.29%

Income $75,000 - $99,999 4,401 12.58%

Income $100,000 - $124,999 3,347 9.57%

Income $125,000 - $149,999 2,157 6.17%

Income $150,000 - $199,999 2,126 6.08%

Income $200,000 - $249,999 870 2.49%

Income $250,000 - $499,999 1,038 2.97%

Income $500,000+ 315 0.90%

2017 Est. Average Household Income $84,251

2017 Est. Median Household Income $62,997

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DESCRIPTION DATA %

2017 Median HH Inc. by Single-Class. Race or Eth.

White Alone $66,458

Black or African American Alone $47,147

American Indian and Alaska Native Alone $42,655

Asian Alone $69,940

Native Hawaiian and Other Pacific Islander Alone $38,591

Some Other Race Alone $48,594

Two or More Races $55,953

Hispanic or Latino $49,044

Not Hispanic or Latino $66,639

2017 Est. Family HH Type by Presence of Own Child. 25,224

Married-Couple Family, own children 8,149 32.31%

Married-Couple Family, no own children 11,607 46.01%

Male Householder, own children 770 3.05%

Male Householder, no own children 612 2.43%

Female Householder, own children 2,610 10.35%

Female Householder, no own children 1,476 5.85%

2017 Est. Households by Household Size 34,987

1-person 8,584 24.54%

2-person 12,224 34.94%

3-person 5,857 16.74%

4-person 4,720 13.49%

5-person 2,270 6.49%

6-person 876 2.50%

7-or-more-person 457 1.31%

2017 Est. Average Household Size 2.56

DESCRIPTION DATA %

2017 Est. Households by Presence of People Under 18 34,987

Households with 1 or More People under Age 18: 12,833 36.68%

Married-Couple Family 8,842 68.90%

Other Family, Male Householder 907 7.06%

Other Family, Female Householder 2,987 23.28%

Nonfamily, Male Householder 65 0.51%

Nonfamily, Female Householder 32 0.25%

Households with No People under Age 18: 22,154 63.32%



Other Family, Female Householder 1,100 4.96%

Nonfamily, Male Householder 4,265 19.25%

Nonfamily, Female Householder 5,404 24.39%

2017 Est. Households by Number of Vehicles 34,987

No Vehicles 1,562 4.46%

1 Vehicle 10,700 30.58%

2 Vehicles 15,586 44.55%

3 Vehicles 5,082 14.53%

4 Vehicles 1,684 4.81%

5 or more Vehicles 373 1.07%

2017 Est. Average Number of Vehicles 1.9


13

DESCRIPTION DATA %

Family Households



2010 Census 22,190

2000 Census 16,637

Growth 2017 - 2022 8.94%

Growth 2010 - 2017 13.67%

Growth 2000 - 2010 33.38%

2017 Est. Families by Poverty Status 25,224

2017 Families at or Above Poverty 22,969 91.06%

2017 Families at or Above Poverty with Children 10,444 41.41%

2017 Families Below Poverty 2,256 8.94%

2017 Families Below Poverty with Children 1,890 7.49%

2017 Est. Pop Age 16+ by Employment Status 71,560

In Armed Forces 1,064 1.49%

Civilian - Employed 41,302 57.72%

Civilian - Unemployed 3,097 4.33%

Not in Labor Force 26,097 36.47%

2017 Est. Civ. Employed Pop 16+ by Class of Worker 40,955

For-Profit Private Workers 24,606 60.08%

Non-Profit Private Workers 4,954 12.10%

Local Government Workers 3,516 8.58%

State Government Workers 1,733 4.23%

Federal Government Workers 2,457 6.00%

Self-Employed Workers 3,629 8.86%

Unpaid Family Workers 61 0.15%


DESCRIPTION DATA %

2017 Est. Civ. Employed Pop 16+ by Occupation 40,955

Architect/Engineer 577 1.41%

Arts/Entertainment/Sports 408 1.00%

Building Grounds Maintenance 1,277 3.12%

Business/Financial Operations 1,318 3.22%

Community/Social Services 701 1.71%

Computer/Mathematical 876 2.14%

Construction/Extraction 2,119 5.17%

Education/Training/Library 3,042 7.43%

Farming/Fishing/Forestry 183 0.45%

Food Prep/Serving 2,082 5.08%

Health Practitioner/Technician 4,042 9.87%

Healthcare Support 1,036 2.53%

Maintenance Repair 1,542 3.76%

Legal 218 0.53%

Life/Physical/Social Science 438 1.07%

Management 4,200 10.25%

Office/Admin. Support 5,942 14.51%

Production 1,718 4.20%

Protective Services 997 2.43%

Sales/Related 4,454 10.88%

Personal Care/Service 1,444 3.53%

Transportation/Moving 2,343 5.72%

2017 Est. Pop 16+ by Occupation Classification 40,955

Blue Collar 7,722 18.86%

White Collar 26,214 64.01%

Service and Farm 7,019 17.14%

14

DESCRIPTION DATA %

2017 Est. Workers Age 16+ by Transp. to Work 41,472

Drove Alone 33,890 81.72%

Car Pooled 4,687 11.30%

Public Transportation 81 0.19%

Walked 540 1.30%

Bicycle 16 0.04%

Other Means 300 0.72%

Worked at Home 1,959 4.72%

2017 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 14,546

15 - 29 Minutes 15,956

30 - 44 Minutes 5,799

45 - 59 Minutes 1,576

60 or more Minutes 1,909

2017 Est. Avg Travel Time to Work in Minutes 23.00

2017 Est. Occupied Housing Units by Tenure 34,987

Owner Occupied 24,675 70.52%

Renter Occupied 10,313 29.48%

2017 Owner Occ. HUs: Avg. Length of Residence 13.3

2017 Renter Occ. HUs: Avg. Length of Residence 6.0


DESCRIPTION DATA %

2017 Est. Owner-Occupied Housing Units by Value 24,675

Value Less than $20,000 782 3.17%

Value $20,000 - $39,999 573 2.32%

Value $40,000 - $59,999 783 3.17%

Value $60,000 - $79,999 1,174 4.76%

Value $80,000 - $99,999 1,922 7.79%

Value $100,000 - $149,999 6,105 24.74%

Value $150,000 - $199,999 4,157 16.85%

Value $200,000 - $299,999 4,864 19.71%

Value $300,000 - $399,999 2,123 8.60%

Value $400,000 - $499,999 905 3.67%

Value $500,000 - $749,999 864 3.50%

Value $750,000 - $999,999 174 0.71%

Value $1,000,000 or more 248 1.00%

2017 Est. Median All Owner-Occupied Housing Value $162,004

2017 Est. Housing Units by Units in Structure 37,426

1 Unit Attached 626 1.67%

1 Unit Detached 26,555 70.95%

2 Units 960 2.56%

3 or 4 Units 951 2.54%

5 to 19 Units 2,676 7.15%

20 to 49 Units 648 1.73%

50 or More Units 1,014 2.71%

Mobile Home or Trailer 3,998 10.68%

Boat, RV, Van, etc. 0 0.00%

15


DESCRIPTION DATA %

2017 Est. Housing Units by Year Structure Built 37,426

Housing Units Built 2010 or later 5,545 14.82%

Housing Units Built 2000 to 2009 9,783 26.14%






Housing Units Built 1940 to 1949 782 2.09%

Housing Unit Built 1939 or Earlier 590 1.58%

2017 Est. Median Year Structure Built 1994

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LOCATIONBelton, Texas



17

DESCRIPTION DATA %

Population



2010 Census 18,216

2000 Census 16,195

Growth 2017 - 2022 4.69%

Growth 2010 - 2017 7.63%

Growth 2000 - 2010 12.48%

2017 Est. Population by Single-Classification Race 19,605


Black or African American Alone 1,560 7.96%

Amer. Indian and Alaska Native Alone 187 0.95%


Native Hawaiian and Other Pac. Isl. Alone 37 0.19%


Two or More Races 648 3.31%

2017 Est. Population by Hispanic or Latino Origin 19,605

Not Hispanic or Latino 13,397 68.33%

Hispanic or Latino 6,208 31.67%

Mexican 5,417 87.26%

Puerto Rican 196 3.16%

Cuban 32 0.52%

All Other Hispanic or Latino 563 9.07%

DESCRIPTION DATA %

2017 Est. Hisp. or Latino Pop by Single-Class. Race 6,208


Black or African American Alone 95 1.53%

American Indian and Alaska Native Alone 95 1.53%


Native Hawaiian and Other Pacific Islander Alone 9 0.14%


Two or More Races 250 4.03%

2017 Est. Pop by Race, Asian Alone, by Category 381

Chinese, except Taiwanese 37 9.71%

Filipino 4 1.05%

Japanese 6 1.57%

Asian Indian 109 28.61%

Korean 75 19.69%

Vietnamese 103 27.03%

Cambodian 0 0.00%

Hmong 2 0.52%

Laotian 1 0.26%

Thai 5 1.31%

All Other Asian Races Including 2+ Category 39 10.24%

COMMUNITY • DEMOGRAPHIC PROFILEBelton, Texas

18

DESCRIPTION DATA %

2017 Est. Population by Ancestry 19,605

Arab 45 0.23%

Czech 189 0.96%

Danish 35 0.18%

Dutch 32 0.16%

English 1,892 9.65%

French (except Basque) 299 1.53%

French Canadian 5 0.03%

German 2,087 10.65%

Greek 46 0.23%

Hungarian 31 0.16%

Irish 1,638 8.36%

Italian 226 1.15%

Lithuanian 1 0.01%

United States or American 1,310 6.68%

Norwegian 127 0.65%

Polish 158 0.81%

Portuguese 5 0.03%

Russian 18 0.09%

Scottish 278 1.42%

Scotch-Irish 233 1.19%

Slovak 7 0.04%

Subsaharan African 142 0.72%

Swedish 66 0.34%

Swiss 1 0.01%

Ukrainian 0 0.00%

Welsh 36 0.18%

West Indian (except Hisp. groups) 25 0.13%

Other ancestries 8,272 42.19%

Ancestry Unclassified 2,401 12.25%

DESCRIPTION DATA %

2017 Est. Pop Age 5+ by Language Spoken At Home 18,205

Speak Only English at Home 14,188 77.93%

Speak Asian/Pac. Isl. Lang. at Home 290 1.59%

Speak IndoEuropean Language at Home 77 0.42%

Speak Spanish at Home 3,588 19.71%

Speak Other Language at Home 62 0.34%

2017 Est. Population by Age 19,605

Age 0 - 4 1,400 7.14%

Age 5 - 9 1,345 6.86%

Age 10 - 14 1,333 6.80%

Age 15 - 17 826 4.21%

Age 18 - 20 1,455 7.42%

Age 21 - 24 1,488 7.59%

Age 25 - 34 2,902 14.80%

Age 35 - 44 2,180 11.12%

Age 45 - 54 2,012 10.26%

Age 55 - 64 2,045 10.43%

Age 65 - 74 1,455 7.42%

Age 75 - 84 821 4.19%


Age 16 and over 15,259 77.83%

Age 18 and over 14,701 74.99%

Age 21 and over 13,246 67.56%

Age 65 and over 2,619 13.36%

2017 Est. Median Age 31.7

2017 Est. Average Age 35.7


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DESCRIPTION DATA %

2017 Est. Population by Sex 19,605

Male 9,704 49.50%

Female 9,901 50.50%

2017 Est. Male Population by Age 9,704

Age 0 - 4 704 7.25%

Age 5 - 9 689 7.10%

Age 10 - 14 683 7.04%

Age 15 - 17 432 4.45%

Age 18 - 20 729 7.51%

Age 21 - 24 780 8.04%

Age 25 - 34 1,527 15.74%

Age 35 - 44 1,090 11.23%

Age 45 - 54 993 10.23%

Age 55 - 64 972 10.02%

Age 65 - 74 658 6.78%

Age 75 - 84 339 3.49%


2017 Est. Median Age, Male 30.5

2017 Est. Average Age, Male 34.4


DESCRIPTION DATA %

2017 Est. Female Population by Age 9,901

Age 0 - 4 696 7.03%

Age 5 - 9 656 6.63%

Age 10 - 14 650 6.56%

Age 15 - 17 394 3.98%

Age 18 - 20 726 7.33%

Age 21 - 24 708 7.15%

Age 25 - 34 1,375 13.89%

Age 35 - 44 1,090 11.01%

Age 45 - 54 1,019 10.29%

Age 55 - 64 1,073 10.84%

Age 65 - 74 797 8.05%

Age 75 - 84 482 4.87%


2017 Est. Median Age, Female 33.1

2017 Est. Average Age, Female 37.0

2017 Est. Pop Age 15+ by Marital Status 15,527

Total, Never Married 5,837 37.59%

Males, Never Married 3,265 21.03%

Females, Never Married 2,572 16.56%

Married, Spouse present 6,434 41.44%

Married, Spouse absent 847 5.46%

Widowed 744 4.79%

Males Widowed 177 1.14%

Females Widowed 567 3.65%

Divorced 1,665 10.72%

Males Divorced 559 3.60%

Females Divorced 1,106 7.12%

20

DESCRIPTION DATA %

2017 Est. Pop Age 25+ by Edu. Attainment 11,758

Less than 9th grade 946 8.05%

Some High School, no diploma 929 7.90%

High School Graduate (or GED) 3,243 27.58%

Some College, no degree 2,658 22.61%

Associate Degree 774 6.58%

Bachelor’s Degree 2,109 17.94%

Master’s Degree 736 6.26%

Professional School Degree 203 1.73%

Doctorate Degree 160 1.36%

2017 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat. 3,163

No High School Diploma 1,302 41.16%

High School Graduate 997 31.52%

Some College or Associate’s Degree 529 16.72%

Bachelor’s Degree or Higher 335 10.59%

Households


2017 Estimate 6,952

2010 Census 6,276

2000 Census 5,347

Growth 2017 - 2022 6.13%

Growth 2010 - 2017 10.77%

Growth 2000 - 2010 17.37%


DESCRIPTION DATA %

2017 Est. Households by Household Type 6,952

Family Households 4,746 68.27%

Nonfamily Households 2,206 31.73%

2017 Est. Group Quarters Population 1,620

2017 HHs by Ethnicity, Hispanic/Latino 1,711

2017 Est. Households by HH Income 6,952

Income < $15,000 965 13.88%

Income $15,000 - $24,999 612 8.80%

Income $25,000 - $34,999 765 11.00%

Income $35,000 - $49,999 954 13.72%

Income $50,000 - $74,999 1,198 17.23%

Income $75,000 - $99,999 783 11.26%

Income $100,000 - $124,999 688 9.90%

Income $125,000 - $149,999 422 6.07%

Income $150,000 - $199,999 294 4.23%

Income $200,000 - $249,999 109 1.57%

Income $250,000 - $499,999 129 1.86%

Income $500,000+ 33 0.47%

2017 Est. Average Household Income $71,949

2017 Est. Median Household Income $53,756

21

DESCRIPTION DATA %

2017 Median HH Inc. by Single-Class. Race or Eth.

White Alone $57,380

Black or African American Alone $33,385

American Indian and Alaska Native Alone $34,231

Asian Alone $72,596

Native Hawaiian and Other Pacific Islander Alone $37,500

Some Other Race Alone $50,000

Two or More Races $63,603

Hispanic or Latino $42,558

Not Hispanic or Latino $58,293

2017 Est. Family HH Type by Presence of Own Child. 4,746

Married-Couple Family, own children 1,403 29.56%

Married-Couple Family, no own children 1,929 40.64%

Male Householder, own children 168 3.54%

Male Householder, no own children 157 3.31%

Female Householder, own children 705 14.85%

Female Householder, no own children 384 8.09%

2017 Est. Households by Household Size 6,952

1-person 1,852 26.64%

2-person 2,288 32.91%

3-person 1,086 15.62%

4-person 895 12.87%

5-person 488 7.02%

6-person 208 2.99%

7-or-more-person 135 1.94%

2017 Est. Average Household Size 2.59

DESCRIPTION DATA %

2017 Est. Households by Presence of People Under 18 6,952

Households with 1 or More People under Age 18: 2,583 37.15%



Other Family, Female Householder 813 31.48%


Nonfamily, Female Householder 5 0.19%

Households with No People under Age 18: 4,369 62.85%



Other Family, Female Householder 276 6.32%


Nonfamily, Female Householder 1,238 28.34%

2017 Est. Households by Number of Vehicles 6,952

No Vehicles 424 6.10%

1 Vehicle 2,521 36.26%

2 Vehicles 2,542 36.57%

3 Vehicles 910 13.09%

4 Vehicles 507 7.29%

5 or more Vehicles 48 0.69%

2017 Est. Average Number of Vehicles 1.8


22

DESCRIPTION DATA %

Family Households


2017 Estimate 4,746

2010 Census 4,288

2000 Census 3,809

Growth 2017 - 2022 6.07%

Growth 2010 - 2017 10.68%

Growth 2000 - 2010 12.58%

2017 Est. Families by Poverty Status 4,746

2017 Families at or Above Poverty 4,026 84.83%

2017 Families at or Above Poverty with Children 1,848 38.94%

2017 Families Below Poverty 720 15.17%

2017 Families Below Poverty with Children 609 12.83%

2017 Est. Pop Age 16+ by Employment Status 15,259

In Armed Forces 237 1.55%

Civilian - Employed 8,350 54.72%

Civilian - Unemployed 592 3.88%

Not in Labor Force 6,080 39.85%

2017 Est. Civ. Employed Pop 16+ by Class of Worker 8,268

For-Profit Private Workers 5,153 62.32%

Non-Profit Private Workers 885 10.70%

Local Government Workers 808 9.77%

State Government Workers 385 4.66%

Federal Government Workers 348 4.21%

Self-Employed Workers 676 8.18%

Unpaid Family Workers 13 0.16%


DESCRIPTION DATA %

2017 Est. Civ. Employed Pop 16+ by Occupation 8,268

Architect/Engineer 75 0.91%

Arts/Entertainment/Sports 94 1.14%

Building Grounds Maintenance 361 4.37%

Business/Financial Operations 240 2.90%

Community/Social Services 143 1.73%

Computer/Mathematical 134 1.62%

Construction/Extraction 591 7.15%

Education/Training/Library 582 7.04%

Farming/Fishing/Forestry 13 0.16%

Food Prep/Serving 627 7.58%

Health Practitioner/Technician 534 6.46%

Healthcare Support 181 2.19%

Maintenance Repair 174 2.10%

Legal 61 0.74%

Life/Physical/Social Science 86 1.04%

Management 721 8.72%

Office/Admin. Support 1,218 14.73%

Production 279 3.37%

Protective Services 250 3.02%

Sales/Related 1,042 12.60%

Personal Care/Service 333 4.03%

Transportation/Moving 529 6.40%

2017 Est. Pop 16+ by Occupation Classification 8,268

Blue Collar 1,573 19.03%

White Collar 4,930 59.63%

Service and Farm 1,765 21.35%

23

DESCRIPTION DATA %

2017 Est. Workers Age 16+ by Transp. to Work 8,384

Drove Alone 6,699 79.90%

Car Pooled 1,073 12.80%

Public Transportation 11 0.13%

Walked 232 2.77%

Bicycle 12 0.14%

Other Means 46 0.55%

Worked at Home 311 3.71%

2017 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 3,089

15 - 29 Minutes 3,172

30 - 44 Minutes 1,178

45 - 59 Minutes 353

60 or more Minutes 322

2017 Est. Avg Travel Time to Work in Minutes 22.00

2017 Est. Occupied Housing Units by Tenure 6,952

Owner Occupied 4,077 58.64%

Renter Occupied 2,875 41.36%

2017 Owner Occ. HUs: Avg. Length of Residence 14.6

2017 Renter Occ. HUs: Avg. Length of Residence 6.4


DESCRIPTION DATA %

2017 Est. Owner-Occupied Housing Units by Value 4,077

Value Less than $20,000 181 4.44%

Value $20,000 - $39,999 173 4.24%

Value $40,000 - $59,999 179 4.39%

Value $60,000 - $79,999 312 7.65%

Value $80,000 - $99,999 479 11.75%

Value $100,000 - $149,999 772 18.94%

Value $150,000 - $199,999 554 13.59%

Value $200,000 - $299,999 743 18.22%

Value $300,000 - $399,999 367 9.00%

Value $400,000 - $499,999 140 3.43%

Value $500,000 - $749,999 119 2.92%

Value $750,000 - $999,999 24 0.59%

Value $1,000,000 or more 34 0.83%

2017 Est. Median All Owner-Occupied Housing Value $146,276

2017 Est. Housing Units by Units in Structure 7,432

1 Unit Attached 145 1.95%

1 Unit Detached 4,587 61.72%

2 Units 420 5.65%

3 or 4 Units 212 2.85%

5 to 19 Units 807 10.86%

20 to 49 Units 304 4.09%

50 or More Units 229 3.08%

Mobile Home or Trailer 728 9.80%

Boat, RV, Van, etc. 0 0.00%

24


DESCRIPTION DATA %

2017 Est. Housing Units by Year Structure Built 7,432

Housing Units Built 2010 or later 721 9.70%








Housing Unit Built 1939 or Earlier 186 2.50%

2017 Est. Median Year Structure Built 1989

25

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

26

ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Nielsen 2016/2017, ESRI 2016, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

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