ATUDE

What Are We Seeking

Where Are We Going

Which Strategies Do We Have?

Challenge to Creative Value

Mission, Vision, Value

Mission

Vision

Value

Core Competency

• Satisfaction and Enrichment of the lives of Customers

• To be closest to the customer value • Provide Optimized Strategy and Best

Marketing Service Efficiently

• Innovation • Integrity

• Experienced and Creative Talent • Enhancing Creative Value on Basic Price

CEO

Marketing & Communication

Organization Chart

Highly experienced talent &

Horizontal Organizational Culture

Atude's Marketing Solution

PRODUCT

Development

Provide total

solution for

brand building

Marketing strategy with various communication

tools

Raise sales by com

merce strategy

Foreign Trade /

Retail service

Satisfy the needs of

clients, being Global

Brand

Marketing result analysis

and set KPI by using A-

TOOL

Product Development

Provide sales strategy which makes win in the market by know-how

through various projects

Market Search

Idea Bidding at inside and outside

company

Establish product strategy for

product

Design

Strategy

Creation of

Creativity product

Product

Control

Brand

Distribution

Sales PR Ads

Global brand

launching

Feedback Branding

Provide Total Solution for Brand Building

Set unique brand identity by characteristics of products and service

Create a brand, frenzy by consumer through communication system

Develop brand story

Reinforce brand communication by campaign

Create various contents for brand communication

Set policy by long-term brand strategy

Process on-offline marketing and develop flatform

Ex) Create and PR customer participation movie and by Pro consumer system

Strategy with Various Communication Tools

Active communication with users by marketing platform

Web

Social Media

Raise awareness for both brand and product

Digital Media

Newspaper

Print Broadcasting

PR

Outdoor

Exhibition

• Provide point of contact for brand and consumer effectively • Developt marketing strategy by media and digital

Mobile

Radio Magazine

Develop globan brands' web site and good communication skill

- marketing communication based on global - communication with head quarter - know-how of global brand managing

Develop E-Commerce channel and execute sales

- Not only developing online shopping mall but also sales, managing, and shipping service - Managed Delight social commerce in Benecafe

Experienced various projects for marketing and maintenance in fashion and beauty categories

- Developed brand sites and managed for Vivien, Bang Bang, Gappaci - Develop beauty brand site for Etude house and Nature republic

ATUDE Differentiation Strategy

FASHION & BEAUTY

Fashion brand

VIVIEN

Excellence award for Fashion

10

Fashion brand

IMAGAZINE KOREA

11

Fashion brand

BANGBANG

12

Fashion brand

CAPACCI

VIVIENESHOP

13

Beauty brand

TN Secret Garden

Excellent work awards in Communication

14

Beauty brand

ABOUT ME

15

Beauty brand

THE SAEM

16

Beauty brand

VIDI VICI

17

ETUDE HOUSE

Beauty brand

NATURE REPUBLIC

18

THE BODYSHOP

Beauty brand

ORBIS

GLOBAL

20

Global brand

YUHAN -KIMBERLY

Best award for company

21

Global brand

TEFAL

Good awards for good communication

22

SCHICK

Global brand

Excellent work for production industry

23

ENERGIZER

Global brand

24

Global brand

UNILLEVER DOVE

25

Global brand

NESCAFE TASTER’S CHOICE

NESCAFE DOICE GUSTO

26

Global brand

BUDWEISER

ROWENTA

E-COMMERCE

28

Sales Agency

Brand Category Before After

Sales(month) Won (KRW)

Sales.avg(month) Won(KRW)

Sales(year) Won(KRW)

note

Vivien Underwear 0 70million~90million Billion (KRW)

Gappaci Goods 8million 80million~100million 1.3billion

Douglas Living 0 20million 120 million 6months operation

Dongil Clothes 10million 70million 800 million

The Sam Cosmetic 1million 40million~50million 300 million 6months operation

Bang Bang Clothes 0 100million 1.2 billion

O reum Stationery 0 10million 12 million 2 categories in All

NYX Cosmetic 2million 20million 12 million

Yuhan Kimberly Female

Products 50million 30 million

Yuhan Kimberly

Cosmetic 10million 12million

Elizabeth Aden Cosmetic 10million 12million Operate point mall

※ Experienced 40 brands online shopping mall operation and sales agency.

Online shopping mall launching for ETUDE House, Bang Bang, Vivien, The

Sam, About me, and Chungjungwon

E-Commerce Now&Vision

29

Brand Mall

ㄴ

Etude House

ㄴ

Bang Bang

ㄴ

Orbis

Overall Mall

ㄴ

GS SHOP

ㄴ

Lotte i-mall

ㄴ

boribori

Social Commerce

& Open market

ㄴ

Coupang

Partnership with blog

ㄴ Lemon Terrace

ㄴ

Powerder room

ㄴ

Wemakeprice

ㄴ

Gmarket

Product shooting

Support Call center for

distribution

On-line Sales planning and managing,

E-Commerce Work

30

Orbis The Bodyshop Etude House Riricos Marine Plus

TheSam ViVien E-Shop Douglas Gappacci

About me Bang Bang Dongil NYX

Manage Brand Mall

Jungsammul Fila

Lolita Lmdaka

Smex Hust Dongil Bang Bang

Women Secret

Manage Brand Mall

32

Manage around 200 malls such as Online mall, open market, social commerce, and etc.

Manage Online Mall

33 Partnership with blog to increase sales

카페

Partnership with Blog

34 Cast photographer, model, and place for shooting.

Product shooting

35 real time inventory managing by

web and inventory program

<process of managing inventory>

[InBound]

Product Consult Customer Claim Shipping inquiry Exchange inquiry Return inquiry Store guidance

[OutBound]

Happy call Survey

Run out inform Shipping delay inform

<Call center image>

minimize customer claim by professionals who has good CS skill

Distribution, Call center, Support

One step shipping management by 3PL company

•Managed by shipping agency •Manage inventory and shipping by agency

Shipping program

certificate 패킹과정

Distribution, Call center, Support

37

Develop Brand Mall

Manage Brand mall

Online ads.

Develop Mobile shop

Support CS center

Contact Shipping and

inventory agency

Example – The Saem

38

Develop Brand Mall

Online ads.

Sales Co-promotion Create Online

package shooting

Contact Shipping and

inventory agency

Example – Vivien

39

Develop Brand Mall

Sales/B2B Operate

Blog Co-Promotion Support CRM Shooting

Support CS and Shipping

Example – Gappaci

40

Tefal Facebook Goodfeeling Instagram

Miller Facebook

Create Optimize Contents

41

Tefal Mobile Web TheSam Mobile Web Readin Mobile Web TN Mobile Web

Develop Various Web and App

Thank You

End of Document

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