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SOCIAL DEVELOP A STRATEGIC DIGITAL RECRUITING PROGRAM WITH MEASURABLE RESULTS ON A LIMITED BUDGET Seattle, WA | 9.13.10 RECRUITING SUMMIT @heathereflynn @kkalscheur

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Presentation for the Social Recruiting Summit 2010 in Seattle, presented by Heather Flynn and Kristin Kalscheur.

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Page 1: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

SOCIAL

DEVELOP A STRATEGIC DIGITAL RECRUITING PROGRAM WITH MEASURABLE RESULTS ON A LIMITED BUDGET

Seattle, WA | 9.13.10

RECRUITINGSUMMIT

@heathereflynn

@kkalscheur

Page 2: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

GOALSMAP

DRIVE

MAINTAIN

INCREASE

STAY AHEAD

Page 3: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

RESEARCHCANDIDATE AND NEW HIRE FEEDBACK

COMPETITIVE INTELLIGENCE

BLOGS AND INDUSTRY CONFERENCES VENDOR EVALUATION

Page 4: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

OBJECTIVESATTRACT DIGITALLY FLUENT CANDIDATES ENGAGE TALENT IN THEIR COMFORT ZONEINTERACT WITH CANDIDATES IN ONLINE COMMUNITIES INCREASE BRAND VISIBILITY

Page 5: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

AUDIENCE ANALYSISON THEIR TERMS…

Page 6: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

STAKEHOLDERENGAGEMENT

Page 7: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

STRATEGY,TACTICS &CHALLENGES

Page 8: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

SOCIAL MEDIA &

LINKEDIN, TWITTER, YOUTUBE AND FACEBOOKONLINE COMMUNITIES

http://www.linkedin.com/groups?gid=36866&trk=myg_ugrp_ovr
http://www.twitter.com/WE_Careers
http://www.facebook.com/search/?q=waggener+edstrom+careers&init=quick
Page 9: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

WE CAREERS SITEENHANCEMENTS

SOCIAL MEDIA CONNECTION

BLOG & VIDEO

MEASUREMENT

http://waggeneredstrom.com/careers/
http://waggeneredstrom.com/careers/
Page 10: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

TELLING OUR STORY

80% EMPLOYEES/20% STAFFING

EMPLOYEE RETENTION

WE CAREERS BLOGA “DAY IN THE LIFE” LOOK INSIDE THE AGENCY’S WALLS

http://blogs.waggeneredstrom.com/careersblog/
http://blogs.waggeneredstrom.com/careersblog/
Page 11: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

RECRUITING VIDEO

http://www.youtube.com/watch?v=hBuqWRK-lPg
http://www.youtube.com/watch?v=hBuqWRK-lPg
Page 12: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

SEARCH ENGINEOPTIMIZATION

DRIVES TRAFFIC AND TRACKS SOURCE

LANDING PAGES

http://optijob.com/
http://optijob.com/
Page 13: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

SEARCH ENGINEMARKETING

NEW VISITORS

TAILORS AND TARGETS

BEST FOR ONGOING REQS

BUILDS BRAND AWARENESS

http://www.enticelabs.com/
http://www.enticelabs.com/
Page 14: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

RESOURCEALLOCATION

Page 15: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

RESULTSEXTERNAL: BRAND AWARENESS INTERNAL: ELEVATED TEAM CREDIBILITY

RESULTS SINCE SEPTEMBER ‘09 LAUNCH

Page 16: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

OUR FUTURE

GO GLOBAL!

GO MOBILE!

GO WISELY!

Page 17: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

“TEAMWORK MAKES THE DREAMWORK”

- Rev Run

Page 18: Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.

THANKYOU

@heathereflynn

@kkalscheur

HEATHER FLYNNTalent Acquisition Manager, Waggener Edstrom Worldwide

KRISTIN KALSCHEUR Senior Sourcing Strategist, Waggener Edstrom Worldwide

http://socialrecruitingsummit.com/sea2010/speakers/168
http://socialrecruitingsummit.com/sea2010/speakers/169

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