Detroit PistonsDigital Strategy

Charles West

Team Background

Founded 1941

Three NBA Championships

Media Coverage Radio TV

The Big Idea Create app

Assist in maintaining website

Current with technology

Attract people

Higher sales

Target Audience 18-35 years old

Primarily men

Most engaged in mobile involvement

Internet Marketing Multiple devices, multiple platforms

Fans want more digital content

Reliable and enjoyable

Mobile Strategy Positive results from app

Quality reviews and more downloads

SEO needed for mobile usage

Social Media Facebook, Twitter and Instagram Quality photos and videos Build a “network” Instantaneous information Stay current and attract new people

Key Performance Indicators Google analytics

New keywords

Aimed to boost sales by 1o% Online sales

(merchandise) Ticket office

Budget $300,000: Website and

online store $250,000: Mobile app $150,000:

Advertising/Promotion $100,000: SEO/Social

Media TOTAL: $800,000

Summary Goal of increasing sales by 10%

Critical social media and mobile involvement

Large budget and wide target audience = Digital Success

High expectations