determining, finding and engaging the target market for smm

15
Determining, finding and engaging the target market for SMM presented by Lindsey Fair

Post on 11-Sep-2014

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Presentation on Social Media Target Market to 3rd year college advertising program.

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Page 1: Determining, finding and engaging the target market for SMM

Determining, finding and engaging the target market for SMM

presented by Lindsey Fair

Page 2: Determining, finding and engaging the target market for SMM

Ever

yone

?

NO

Page 3: Determining, finding and engaging the target market for SMM

Creators 24%

Conversationalists

33%Critics

37%Collectors

20%Joiners

59%Spectators

70%Inactives

17%

Page 4: Determining, finding and engaging the target market for SMM

Democrats Republicans

Page 5: Determining, finding and engaging the target market for SMM

Twee

ters

Page 7: Determining, finding and engaging the target market for SMM

Twee

ters

Page 8: Determining, finding and engaging the target market for SMM
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Wrong Audience?

All photos used in this presentation are licensed under Creative

Commons, NonCommercial-ShareAlike 3.0 and sourced through

Google Images and flickr

Infographics have been cited with the appropriate source.

Page 15: Determining, finding and engaging the target market for SMM