Destination ResearchDestination Research

Revision - Revision - Elements of a TourElements of a Tour

• Transportation

• Lodging

• Dining

• Sightseeing/guide service

• Attractions

• Shopping

Information ObjectivesInformation Objectives• Is the destination interesting enough to

support a one-day tour or multi-day tour?• Has the market research identified such a

destination and the types of tour?• Are there any other interesting areas nearby

that can be combined with a tour of this area?• Are there support facilities in all element

supplier categories?• Do the support facilities meet the tour

operator’s requirements?• Does the destination have an infrastructure

and superstructure?

Source of InformationSource of Information

• Standard Guidebooks• Industry Publications• Brochures• Maps and atlases• Tourist Bureau/NTO• Computer programs• On-site visit• Others

Lodging InformationLodging Information• Successful rating scale at a certain level• Image of the property (service standard)• Location• Number and type of rooms• Baggage handling services• Food service facilities• Recreational facilities• Handicapped facilities• Group rate and complimentary• Appearance

A motelA motel

A motelA motel

A HotelA Hotel

A HotelA Hotel

A standard roomA standard room

A standard roomA standard room

Deluxe RoomDeluxe Room

King size King size

SuiteSuite

Deluxe SuiteDeluxe Suite

ApartmentApartment

Outside of an apartmentOutside of an apartment

Hotel LobbyHotel Lobby

Village Inn in local architecture Village Inn in local architecture

Village Inn in local architectureVillage Inn in local architecture

ResortResort

ResortResort

Typical activities at resortTypical activities at resort

Typical activities at resortTypical activities at resort

Typical activities at resortTypical activities at resort

Transport InformationTransport Information

• Safety records and reliability• Good equipment and facility• Rate, charge policy, and complimentary

Restaurant Information• Level of quality• Chain affiliation• Number and location of seats• Style of service and special theme (if any)• General cost of meals at the restaurant• Parking access• Complimentary

Tour coachTour coach

Meal arrangement for tour Meal arrangement for tour groupgroup

Dinning place should be big though Dinning place should be big though not necessarily luxury not necessarily luxury

Group dining Group dining

Attractions InformationAttractions Information• Nature and type of the attraction• Rank of the attraction• Estimated time on site• Group admission area• Guaranteed admission time• Gift shops• Rest areas• Food service• Guide service

Guide Service and Sightseeing Guide Service and Sightseeing InformationInformation

• Adequately trained staff

• Destination material

• Sightseeing route

• Estimated time at each stop

• Ample and complimentary parking

• Visitor information centres / help desk

Shopping InformationShopping Information• Variety of shopping experiences

• Local crafts and craftspeople

• Food service

• Rest areas

• Money exchanger

• Maps, marketing materials, coupons

• Other activities

Analysing the InformationAnalysing the Information

• Compile facts about each of the elements.

• Determine the items for comparison.

• Determine criteria for assessment.

• Design forms for analysis.

• Conclusion.