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2 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Size of Mecklenburg-Vorpommern
23,170 km² | 1.6 million inhabitants
3 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Coastline
1.945 km with
islands, bays, lagoons
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Nature
30% protected areas
3 national parks,
7 nature parks,
2 biosphere reserves,
UNESCO nature heritage
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Lakes and Rivers
26,000 km flowing waters
more than 2000 lakes
25% of all lakes in Germany
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Long Bathing Tradition1793 - the Germans founded their first seaside resort Heiligendamm
G-8 Summit 2007, Grand Hotel Heiligendamm
'Haus Goor‘ near Putbus,1817/1818
In the following years snow-white seaside resorts were established along the coast
7 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Long Bathing Tradition
19 Piers at several seaside resorts along the Baltic Coast
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• Traditional furniture: the wicker beach chair
• Invented 130 years ago by a Rostock resident to protect people against the wind and sun
Long Bathing Tradition
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Social tourism before WW2
Number of tourists in 1930
Warnemünde 28.000
Heringsdorf 27.000
Ahlbeck 25.900
Binz 21.000
Brunshaupten 16.700
Devolopments:
Seaside resort planned for 20.000 in Prora / Rügen
- a 5 km long building close to the beach
Today the building is used as a the longest youth hostel of theworld, holiday appartements, private appartements.
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400 Hotels, recreation homes of labour unions 35.000 beds
Travel agencies of the GDR
1000 Company owned holiday homes 105.000 beds
160 Camping grounds 77.000 places
250 Holiday camps for children 67.000 beds
Private rooms labour unions 30.000 beds
Private rooms 140.000 beds
Total: approx. 450.000 beds
Mass tourism during GDR times
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Tourism – a significant economic factor
Share of Gross Domestic Product: 12 %
Share of Labour Force: 17,8 %
(1 in every 6 jobs in total – 131.254 directly and indirectly
employed in tourism sector)
Investments accompanied by
subsidies in tourism: 6 billion Euros since 1990
12 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Touristic Developments in Mecklenburg-Vorpommern:
One of East Germany’s Success Stories
Overnight Stays:
1992: 9,4 Million >> 2016: 30,3 Million
Bed Capacity:
1992: 156.000 >> 2016: 276.000
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Mecklenburg-Vorpommern - International
Primary International Markets:
The Netherlands, Switzerland, Denmark, Sweden, Austria
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The typical tourist in Mecklenburg-Vorpommern:
Travels with partner with
and without children
Travels regularly
Spends averagely 8,7
on his holiday in MV
Is a repeater Has already been to
the Mediterranean
Sea
Spends averagely 71€
per day
Stays mostly in hotels and
pays averagely a rate of 45€
per person and nightDisposes of a monthly
household net income of
more than 3.000 € (52%)
Is averagely 52,8 years old
and is getting older
Evaluates the accommodation,
gastronomy and leisure facilities
with good and very good
Expects a nice beach,
calmness and nature
Arrives by car
Comes from East- and
West-Germany
15 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Mecklenburg-Vorpommern Tourist Board - 1990
MEMBERS
7 Regional Tourist Boards, 6 Towns, Tourism
Associations, Other (Hotels, Tour Operators etc.)
PARTNERS
German National Tourist Board, German Coastline, Deutsch
Bahn, Other Tourism Organisations
BOARD OF DIRECTORS
Chairwoman: Sylvia Bretschneider (president of the Mecklenburg-Vorpommern state parliament)
OFFICE
Managing Director: Bernd Fischer
40 employees
Departements: Marketing/ Sales Promotion, Product Development, PR, Online-Marketing, International Marketing, Quality
Management, MICE, barrier-free travel, Health Tourism
TOUR.BU – Touristik & Buchung Mecklenburg-Vorpommern
Information Service, Booking, Group Travel
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International House of Tourism - 2016
Mecklenburg-Vorpommern Tourist Board
Dehoga MVHotel & Restaurant Association
BVCD MVCamping Association
Bäderverband MVHealth Resorts Assocation
DJH MVYouth Hostel Assocation
Touristik & Buchung MVBooking & Group Travel
Verband Mecklenburgische OstseebäderRegional Association
Projects: Health Tourism, Baltic Sea Tourism Center, Barrier Free Travel
Landurlaub MVAssociaton for Rural Holidays
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• Ferry lines to Scandinavia• National and international flight connections.• Bridge to the island of Rügen• The connection of the motorway A1 and A20 facilitates the trip
and saves time.
Development of traffic infrastructure
18 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Germany‘s Nr. 1 Cruise Harbour: Rostock-WarnemündeIn 2016:31 ships181 calls553,000 passengers
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Tourism Marketing and Development today
1. Keep traditions and combine with modern developments
Bathing Tradition, Castles, Unesco Heritage
2. Concentration on holiday themes
Water sports, cycling, spa, family holidays
3. Projects for product development
Health Tourism, Barrierfree Travel, Baltic Sea Cooperations
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Bathing Tradition & modern investments in seaside resorts
21 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Traditions and historical highlights & modern tourism structures
• Land Fleesensee
• Largest holiday resort in Germany
• 2.000 beds, 4 hotels, (Robinson Club,
Schlosshotel, Dorfhotel, Iberotel)
• 5 golf courses, 6000m² wellness area
• More than 2000 castles & manor houses
• Castle Schwerin – Museum and state parliament
• Castle Schlemmin and many more: hotels,
apartements, restaurants
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Preserving traditions and cultural heritage & new meanings of old buildings
• UNESCO World heritage – Hanseatic towns of Wismar and Stralsund since 2002• Typical Redbrick gothic architecture• Events at historical places, e.g.
Festspiele Mecklenburg-Vorpommern
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Holiday themes: Watersports
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Holiday themes: Cycling• Long distance routes & circle routes
• Bike rentals, tour operators with lugage transport,
combined ship and cycling tours
• 2018 is the year of cycling
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Holiday themes: Family Holidays
• Nature, Water and Beaches
• Museums and Experience Centres
• More than 100 certified accommodations and facilities for families
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Holiday themes: Spa
• Most sunshine hours in Germany
• Fresh and salty air
• Natural and regional cures like chalk and
natural brine, Thalasso therapy etc.
27 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Preconditions:
• 22 million health-oriented travelers in Germany
• 6 million people are interested in health-focused
services in MV
• interest in wellness and health tourism is steadily
climbing
• best conditions in MV:
• 63 health & spa resorts,
• 61 rehabilitation clinics,
• natural remedies: chalk, moor, brine, salt water
(Market analysis Health Tourism, Project M, 2014, FUR Reiseanalyse, 2016)
28 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
• Launching new website www.gesundes-mv.de
• uniting existing health-focused services and programmes of
MV under one umbrella
• developing and marketing new special offers for health-
oriented travelers
• health and spa resorts are adding value to their offerings
• establishing MV as a top-ranking German health
destination in the long run
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Project: Barrierfree Travel
• Certification of lodging and experience suppliers
along the tourist service chain
• Quality assurance by sensitisation in training
measures for tourist suppliers
• Marketing of the offers without barriers
30 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Projects: Baltic Sea CooperationAim:
1. Improving communication and collaboration
2. Establishing networks in the Baltic Sea Region (BSR)
Projects:
• BSTC: Baltic Sea Tourism Center (Lead Partner)
• Baltic Sea Tourism Forum
• Biking South Baltic! (Project Partner)
• Baltic Sea Food (Project Partner)
• CATCH – Coastal Angling Tourism (Associated Partner)
• BalticMuseums: LoveIT! (Associated Partner)
31 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Project: Baltic Sea Tourism Center (BSTC)
Improving crossborder communication + cooperation
Duration from 01.01.2017 to 31.12.2019:
- 1 BSTC service unit
- Sustainable ACTIVE TOURISM products
- Increased international visitor number to South Baltic Region by implementinginternational marketing campaign
32 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017
Thank you for your attention.
Contact
Bernd Fischer| Managing Director
Tourismusverband Mecklenburg-Vorpommern e.V.
Konrad-Zuse-Straße 2 | D-18057 Rostock
Fon +49 (0)381 40 30-600 | Fax -555
mail [email protected]
web off-to-mv.com