51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Destination Marketing SectorEnergy Cities AlliancePresented by Anne LastPerth Convention Bureau

Sunday, 21st October 2012

International Congress and Convention Association.

Twitter: #ICCA12

• Established in October 2007• Strategic alliance between World Energy

Cities Partnership participating cities• Established to jointly promote the four

destinations as convention destinations.

Background to Energy Cities Alliance

International Congress and Convention Association.

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• Aberdeen, Scotland• Energy capital of Europe• Home to hundreds of energy-related businesses

including international headquarters for many organisations

ECA Partners – Aberdeen

International Congress and Convention Association.

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• Abu Dhabi, United Arab Emirates• Richest city in the world (420,000 citizens sit on 10%

of the world’s oil)• Fifth largest crude oil reserve in the world

ECA Partners – Abu Dhabi

International Congress and Convention Association.

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• Calgary, Canada• 40% of the world’s publicly traded energy companies

are headquartered in Calgary• Canada has world’s second largest oil reserves, 98%

of which are in the Province of Alberta

ECA Partners – Calgary

International Congress and Convention Association.

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• Perth, Western Australia• Perth controls 80% of Australia’s total energy and

mining projects• Northwest shelf is one of the 10th largest natural gas

regions in the world

ECA Partners – Perth

International Congress and Convention Association.

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• Oil and gas rich• Hub for energy related activities• Fast growing economies• Economic powerhouses• Each city has areas of excellence other

than oil and gas• Science and technology• Medical• Agriculture• Education, etc.

ECA Partners Characteristics

International Congress and Convention Association.

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• We are four cities with a shared vision that associations and corporations around the world will recognise our cities as dynamic leaders in our fields of expertise;

• We are aligned through the common bonds of possessing an energy sector that fosters sustainability and innovation not only in oil and gas but across a wide range of diverse sectors.

Energy Cities Alliance Vision

International Congress and Convention Association.

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• We secure business events for the social benefit of the citizens of the Energy Cities;

• We provide the client with access to a network of like-minded organisations who can assist in delivering high calibre successful conferences.

Energy Cities Alliance Objectives

International Congress and Convention Association.

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• Joint Marketing• IMEX Energizer Breakfasts• PR• Stand at energy related exhibitions

• Research• Lead Sharing• Information Exchange• Business Development and Sales Support.

Energy Cities Alliance Activities

International Congress and Convention Association.

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• Continue joint marketing efforts• Lead exchange• Other partners?

Energy Cities Alliance – the Future

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Thank you!