desktop publishing brief 2004 - web viewbrief for desktop publishing. title & code of module:...

September 2012 5N0785

FETAC Level 5

Brief for DESKTOP PUBLISHING

Title & Code of Module: Desktop Publishing, 5N0785

Assessment Technique Collection of Work 70% / Examination 30%

Weighting: 100%

Collection of Work (70 marks)

Assignment 1: Single Page Document 8%

Duration: 1 hour (excluding printing)Learners are required to design a single page document which will consist of text and graphics for e.g.; form, poster, advertisement, flyer, ticket, promotional material, postcard, etc.

Assignment 2: Two sided Document 12%

Duration: 2 weeksLearners are required to design a document produced as a folded two-sided document, for e.g.; two fold brochure, CD cover, book cover, etc.Learners must submit a printout of the two sided document and thumbnail sketches.

Assignment 3: Design a house style for an organisation - 12%Duration: 2 weeks

The house style will consist of 4 elementso Design and produce an original logo

o Business letterhead for A4 stationary

o Compliment slip, with crop marks.

o Business card, with crop marks.

Logo for an organisation, based on a bitmap image

[NB: this must be completed before moving on to any other part of the collection of work]

Design an Organisation logo (It must be an original piece):

Desktop Publishing Brief

Kathleen H

ennessy VTO

S Shanagolden


Decide on an Organisation that you are going to base your collection of work on e.g. Crèche, School, Club, Restaurant, Beautician, Hair Salon, Ice Cream Shop etc……

Choose a bitmap image that suits your organisation (and an image that you can edit)

Keep a diary of the design and planning process at each stage. Sketch thumbnails of the image as it is, make changes to the image and list all

changes as they are made, sketch the image step by step as you change it. Document any evidence of pixel editing or rescaling images. Once completed your logo must be an original piece. Printout the finished piece of work. Keep an electronic copy of the file (keep a copy on disc )

Business letterhead for A4 stationary, Compliment Slip & Business Card.All items should contain the logo for the organisation.

Create text Master styles to maintain consistency in your collection of work.

Keep a diary of the design and planning process of each piece of stationary at each stage.

Sketch Thumbnails of each piece of stationary, documenting all details see figure 2.

Show crop marks where appropriate Show single & multiple copies per page print outs Keep an electronic copy of the file (keep a copy on disc )

Assignment 4: Document Analysis 8%Duration: 1 week

Learners are required to produce a document analysis of one page from a newspaper, magazine newsletter etc. The analysis should be carried out under the following headings:

o Technical detailso Visual impacto Design improvements

• Analyse page layout on a variety of print media for balanced layout, style, ease of reading, effectiveness in attracting attention and eye-catching titles and headlines

• Describe appropriate suggestions for design improvement of a professional publication


Kathleen H

ennessy VTO

S Shanagolden


• Give a detailed technical analysis of a professional publication to include paper size, margins, column widths, gutters, rules, text alignment, font sizes and styles etc.

Assignment 5: Multi-page document 30%Duration: 1 Month

Learners are required to produce a multi-page document, in consultation with a client. The document may be a newspaper, magazine, newsletter, annual report, catalogue etc., and should consist of at least 4 pages. The document should include the following elements: Scanned graphic, header/ footer, rules and boxes, text offsets and/or insets, bordered text frames, page numbering, document title/mast head/name plate, table of contents.

The content of the document does not require original research. The form in which the document is presented will be suitable for presentation to a client, and be ready for printing.

EVIDENCE PRESENTED WILL INCLUDE:o Printouts, with crop marks as appropriate o Master page definitions and character style sheetso File listing, hardware and software specificationso Notes and sketches indicating document planning and design o Production plan/scheduleo Project log documenting progress and alternations to

production plano Cost analysis for printing 100, 1000 and 5000 copies by

photocopying, laser printing and commercial printing. o Two design options presented

You should provide evidence of design and development of ideas, sketches, rough visuals, as well as laser printouts of the finished products. All electronic files must be retained and made available as evidence.

Examination: Theory 30%Duration: 1 hour

Students answer 3 structured questions based on the following Learning Outcomes.

1. Learners will be able to distinguish between desktop publishing and other forms of document production with reference to purpose, development process, and specialised DTP roles. • Define Desktop Publishing (DTP).• Explain the difference in using page layout software over of a word

processor.


Kathleen H

ennessy VTO

S Shanagolden


• Describe different page layout software such as Adobe InDesign, QuarkXPress, Microsoft Publisher etc. and give advantages and disadvantages between them.

• Describe specialist roles in DTP

2. Learners will be able to describe the characteristics of key components of DTP systems including those used for input, storage, protection, processing, output, and transmission of images and data

• Describe a typical DTP system specification such as operating system, RAM capacity, disk formats and capacities, CPU speed, VDU type, printer type and resolution, scanner type and maximum possible resolution.

• Distinguish between auxiliary storage units in terms of function, capacity, speed, price and suitability

3. Learners will be able to outline the essential considerations for handling text and graphics in DTP documents including size, resolution, format, placement, orientation and colour, in the context of a range of page layouts• Apply typography tools to specify features such as fonts

sizes, styles, spacing, alignment and indentation• Distinguish between bit-map and vector images• Distinguish between different graphic file types such as

JPEG, GIF, TIFF, BMP, PSD etc.

4. The learner will be enabled to describe the legal implications associated with use and protection of published material including licensing and copyright. • Identify some of the legal implications involved in the publishing

process e.g. copyright, licensing etc.

Issue Date:______________________

Deadline:______________________

I confirm that this work is my own original work


Kathleen H

ennessy VTO

S Shanagolden


Signed: _____________________ __________ Date: _____________


Kathleen H

ennessy VTO

S Shanagolden


Figure 1 : Sample logo Sketch


Kathleen H

ennessy VTO

S Shanagolden


Figure 2: Sample Letterhead and Letterhead Sketch


Kathleen H

ennessy VTO

S Shanagolden


Portfolio Order

Attach CD of all files and folders or Save to Common Area on Network

Cover Sheet Student Name, PPS No. - Desktop Publishing -

Collection of WorkLogo Cover Sheet Colour Print out

Print out with crop marksSketch

Business Letterhead Cover Sheet

Colour Print outPrint out with crop marksSketch

Compliment Slip Cover Sheet


Business Card Cover Sheet


Form Cover Sheet Colour Print outPrint out with crop marksSketch

Tri Fold Flyer Cover Sheet


Document Analysis Cover Sheet

Copy of Document for AnalysisSketch or print out of analysed document

ProjectColour Print outPrint out with crop marksNotes and sketches indicating document planning and design File listings, hardware and software specifications Production plan/schedule [How long should it / did it take. Did you keep to schedule]Project log documenting progress and alterations to production plan Cost analysis for printing 100, 1000, and 5000 copies by photocopying, laser printing and commercial printing.


Kathleen H

ennessy VTO

S Shanagolden

desktop publishing brief 2004 - web viewbrief for desktop publishing. title & code of module:...

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