Age Range:

Size Range:

Price Point:

Gender:

Marital Status:

Income:

Occupation:

Education:

25-45

0-12

Young Designer

Female

Married or Single

$60,000 per year & up

White collar; Professional

College Degree

Target Customer Profile

The Rebecca Taylor customer is urban with a bohemian attitude. She is playful, chic and comfortable in her ownskin. She frequents the arts, shops at boutiques andexclusive retailers, and travels abroad. In her funky rowhouse or apartment, the Rebecca Taylor customer is anearly adopter who is quick to check out the latest movie,nightclub, and microbrew.

Defining Attitude:

Rebecca Taylor’s feminine, kittenish collection with soft silhouettes and sophisticated detailing has established a strong brand presence.From ruffled separates to flowing dresses, in addition to her whimsical blouses, pencil skirts, knits, and day dresses, the designer has added shoes, handbags, and jewelry to her successful label. Adding a youthful edge to cute daywear and pretty dresses, Rebecca Taylor's stylish collection mixes detailed embellishment with feminine tailoring.

ABOUT THE BRAND

SPRING 2013

not just a lifestyle... but a state of mind.

Chloé focuses on wearable yet beautiful daywear for chic young women. Its feminine details and romantic insouciance make it a favorite of clients like Natalie Portman and Kirsten Dunst. Bags and shoes continue to rank among Chloé’s most coveted wares. Made in France. Retail: $615-$4,000

Milly consistently turns out feminine pieces and classic silhouettes in personally designed fabrics and printsthat appeal to socialistas as well as starlets on the preppy side. Milly has perfected the Palm Beach palette with Upper East Side polish. Made in the USA. Retail: $250 - $845

ASPIRATIONAL:

DIRECT:Nanette Lepore has gypsy-influenced designs that are feminine and youthful. The looks are full of bright printsand bold colors, with ruffles and lace that manage to look good-time-girly but not overly frilly. Lepore has also branched out into shoe and fragrance design.Made in the USA.Retail: $144 - $598

COMPETITORS

SPRING 2013

“Let everyone else fiddle with electric color palettes and boudoir-bondage themes, because Rebecca Taylor is sticking to what she does best: romantic, pretty clothes.”

—Women's Wear Daily

Blossom TopStyle #PB-201201

- All-over dimensional appliqués on mesh overlay- Jewel neckline- Back slash with concealed button closureSRP $225

Power Mesh: 95% Nylon, 5% SpandexLining: Jersey Knit, 100% Micro Modal Rayon Trim: Flower Appliqués

INK WHISPER

Double Crepe: 100% Silk

- Sits at natural waist- Front slash pockets- Single-welt pocket with button closure at back- Invisible side zip and hook & eye closureSRP $195

Double Waisted ShortsStyle #PB-201202

WILLOWINK IRIS

Super-fine Jersey Knit: 100% Merino Wool

- Drawstring waist with front and back yoke- Front opening above knee length, back is ankle length- Curved hem SRP $350

- Roomy fit to the hip- Caped slot sleeves- V-neck with full fashioning detailSRP $295

INK IRIS WILLOW

Sleeveless SweaterStyle #PB-201203

Petal SkirtStyle #PB-201204

Double Crepe: 100% Silk

WICKER WHISPER

- Ruffle detail at neck- Self tie waist and round neckline- Invisible side zip and hook & eye closureSRP $235

Crepe de Chine: 100% Silk INK HORIZON

Rosebud DressStyle #PB-201205

Strappy DressStyle #PB-201206

- A line with one shoulder- Tiered ruffles at neck and on skirt- Invisible side zip, fully linedSRP $425

Voile: 70% Cotton, 30% SilkLining: Jersey Knit, 100% Micro Modal Rayon

ROSEBUD

BLUSH

- Front hook and eye and zip closure- Double waistband with belt loops- Front slash pockets, double welt pocket with button at backSRP $265

- Loose fluid fit with a round neck - Hip length- Dramatic flounce on backSRP $225

Interlock: 88% Silk,12% Lurex Double Crepe: 100% Silk

Cascading SweaterStyle #PB-201207

“Dip Dye” Print PantsStyle #PB-201208

FLORA

WHISPERBLUSH

- Surplice neckline- Self tie-belt at waist- On seam front pockets- Bodice is self linedSRP $350

Drawstring Waist JumpsuitStyle #PB-201209

INK

HORIZON

Super-feminine and dreamy with imaginativereferences to the birds and the bees...