designing your way startup success
DESCRIPTION
How can a designer be a hero in a startup team? Eric Su - a designer founder of Lifebit, a photo-based game around making your life more interesting, talks about valuable startup lessons from their actual experience. Topics covered include UX, design, best practices, Tinder, Snapchat, Shazam, Failures and strategies.TRANSCRIPT
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Design > Startup Success!
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Computer labs > print design > web design >
flash games > iOS games > products
#who-am-i
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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18 people over $250k in funding
investor inc. Skype co-founder & Ayala corporation, Wordpress/Google
community guy
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#who-are-we
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Samsung Worldwide Gear App challenge Philippine representative
!1st place On3 Startup pitching competition
!3 month Silicon Valley Immersion at
Plug and Play Tech Center awarde (P500k from DOST) !
Grand Winner - Angelhack Hackathon Manila as Pagesnapp
!Grand Winner – Startup Weekend Davao as Testcovery (2013)
!Top 50 Asia Startups (SG) 2011
!Top Places to work for (HR AWARDS in Singapore) 2012
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#who-are-we
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What is a startup?
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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a human institution designed to deliver a new product or service under conditions of
extreme uncertainty
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
Eric RiesStartup dude
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Olympics of product building, drowning in stress &
“I don’t know what the fck I am doing.”
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
Eric SuStartup dude
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How can a designer be a hero in a startup team?
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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The BORING designer.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
http://blog.capwatkins.com/the-boring-designer
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Boring designer ==
usability > style
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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Bad design is when it’s the 1st thing you notice.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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Good design is when it guides the user.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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Great design is when it completely fades away.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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PathOver-designed!
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
Gained traction only in Indonesia
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[email protected] #UX #startups #mobile #philippines
Boring, fast, reliable, everywhere
Used erlang, nokia+blackberry+ios+android
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Out of sight, out of mindMobile UX warning
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
-55%engagement
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Facebook, Foursquare, Path, Zeeboxreverted back to from burger side menu
to a persisten 4/5 tabbar
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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Job-to-be-done
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/-to-be-done
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Need a ride!Uber, Lyft
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#jobtobedone
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Need to talk about something that just happened
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#jobtobedone
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Simplicity is unnatural for a designer but worth
fighting for.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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make the idea as simple as possible to ensure the target adopts it as his own.
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Swipe right to LIKE, swipe left to NOPE
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Push a button to know a song or TV show!
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Dropbox
[email protected] #UX #startups #mobile #philippines
Super geeks who hate using flash drives
#earlyusers
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Tumblr
[email protected] #UX #startups #mobile #philippines
creatives who didn’t want to setup a Wordpress
#earlyusers
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Your customer swallowed the answers
[email protected] #UX #startups #mobile #philippines
Hacks to get them out.
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Remove bugs, crashes, typos
[email protected] #UX #startups #mobile #philippines
Sucks all the oxygen out of those non-obvious bugs
#extractcustomersentiment
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Don’t say you made the app
[email protected] #UX #startups #mobile #philippines
Say you made a competing app and need help analyzing the ‘enemy’
#extractcustomersentiment
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Look out for articulate people and identify the
ones who love to do QA
[email protected] #UX #startups #mobile #philippines
Treat them like royalty
#extractcustomersentiment
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Reward negative feedback!
[email protected] #UX #startups #mobile #philippines
Positive feedback are kinda useless.
#extractcustomersentiment
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Lesson learned w/ LifebitDon’t step on the shit we stepped on.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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Do one (deep) thing wellDon’t even think about doing a second thing well.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
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10M SOLD
5M SOLD
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Removed Shops, Doodle, Real-time commenting, Inbox, Videos
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
Demoted Scoreboards, Moods, and Placecam, Textcam
Made it ALL about photographing your passions
#lifebitlessons
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Competitor psych outCompetitor == shortcut
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
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Drafting (racing)
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
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Drafting in Product design
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
1. find the #1 leader in your category 2. follow their information
architecture 3. add around 10% to 20%
improvement or difference
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Android is super super hard to get right
Either avoid it in the 1st year or commit to it exclusively
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
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841 issues on iOS
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Almost 2x on Android!
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Get users to AHA moment fastest!
Users are lazy, busy, stressed out.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
#lifebitlessons
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#lifebitlessons
Spent 1.5 years sculpting the product!
!
Began to think we were idiots.
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#lifebitlessons
1. open Quests side menu 2. slide the badges lists 3. tap the badge 4. browse the badge’s quest 5. go to quest page and tap Join 7. go through camera 8. type caption and post
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#lifebitlessons
1. just type #designer in your photo caption. 2. get 2 points for your Designer badge for every unique reaction. !
COMING SOON!
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How can a designer be a hero in a startup team?
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
The take away…
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Don’t be a batman
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Be an Emmet!
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Design with constraints, empathy and simplicity!
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
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#designerfounder
Flickr, Slack
[email protected] #UX #startups #mobile #philippines
sold to Yahoo, raised $120m
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#designerfounder
Youtube
[email protected] #UX #startups #mobile #philippines
sold to Google for $1b
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#designerfounder
AirBnB
[email protected] #UX #startups #mobile #philippines
raised $500m at $10b valuation
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#designerfounder
Wufoo
[email protected] #UX #startups #mobile #philippines
Fisher price form builder
raised $100k+ > sold for $35m
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Problem is often & painful, Product does the job,
Design is super functional, Market is tightly knit, Team is unstoppable,
Funds are plentiful.
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android
How to choose a startup!
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[email protected] #UX #startups #mobile #philippines
Yesterday, we hunted for the cheapest iPhone 6 Plus we can buy to fix a bug that only happens there.
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Ask me anything Fountain of FAIL knowledge
[email protected]#UX #startups #mobile #philippines
Download Lifebit for iOS and Android