designing with people- digital front door
DESCRIPTION
Karen Boyd, Communications Director, City of Oakland and Frances Berriman, Senior Designer, Code for America, on the Digital Front Door project and the opportunities and challenges of introducing user-centered design practices into how government builds technology. Watch the video online: http://www.youtube.com/watch?v=XcljjSXYygQ&list=PL65XgbSILalWFStqV0z0N9pvftstJ8AAh&index=54 Get involved with Code for America: www.codeforamerica.org/actionTRANSCRIPT
DIGITAL FRONT DOOR
KAREN BOYD Communications Director City of Oakland !!FRANCES BERRIMAN Senior Designer Code for America
City websites
Initial research• Re-design cycles of 3 - 5 years • Farmed out to consultants • Not action driven • More like brochures than tools • Broken information architectures • Side work for staff, not central
Redesign the redesign
picture of oakland city hall
Digital Front Door
The approach1. Data-driven 2. Quick, actionable, immediately
relevant 3. Decentralized
1. Data-driven : Data dashboard
1. Data-driven : Web Analytics Club
1. Data-driven : User research
• Staff interviews • City survey
2. Quick, actionable, immediately relevant : alpha.oakland.gov
3. Decentralized : Diffusing innovation through the organization
Modeling a new path for cities
More fun Make it last
No finish line