DesigningVirtual Realism

AEA Chicago, October 2009

Dan RubinSidebar Creative

Why?

Because of theenvironment.

No, not that environment.

Look & Feel

Let’s relate this to UI design.

Interface design

Product design=

Products are designed for intuition.

Photo: Luiz Fernando Pilz (http://www.sxc.hu/photo/249448)

Photo: Ivaylo Georgiev (http://www.sxc.hu/photo/426359)

Affordance

...the term affordance refers to the perceived and actual properties of the thing, primarily those fundamental properties that determine just how the thing could possibly be used.

Don Norman

Affordance isn’t guaranteed...

Context is important.

Photo: David Ritter (http://www.sxc.hu/photo/941686)

Photo: Craig Jewell (http://www.sxc.hu/photo/945272)

Aesthetic-Usability Effect

Donald Normanhttp://jnd.org/dn.mss/emotion_design_attractive_things_work_better.html

Attractive things work better.

Good usability is inherent in good design because people think well designed things work better.

Mark Boulton

Finding inspiration.

Some interfaces already do this.

We can create illusions.

http://silverbackapp.com

http://delicious-monster.com/

Classics

Ramp Champ

ConvertBot

Sometimes, we can also use textures.

Two-second texture test.

Photo: Peter Zelnik (http://www.sxc.hu/photo/1170873)

Photo: Kriss Szkurlatowski (http://www.sxc.hu/photo/1165285)

Photo: David Thomson (http://www.sxc.hu/photo/1172713)

Photo: Dedy Ong (http://www.sxc.hu/photo/1161259)

Photo: Roberto Ribeiro (http://www.sxc.hu/photo/1173672)

Photo: David Ritter (http://www.sxc.hu/photo/941686)

My interface doesn’t need to be pretty!

I beg to differ.

Create texture by adding noise.

In Photoshop:

Filter → Noise → Add Noise…

Incorporate art and texture.

Shoot yourown photos.

Use your scanner.

Or combine a few methods.

fin.http://aneventapart.com/2009/chicago/slides/twitter: @danrubin

©2009 Dan Rubin » http://sidebarcreative.com

Designing Virtual Realism AEA Chicago, October 2009