designing packaging for ease of use
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H.J. Heinz Company©
Mr. Cameron Dellar Group Packaging Manager
Pack Innotech, 22-23 May 2013 Bangkok, Thailand
H.J. Heinz Company Designing Packaging for Ease of Use
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H.J. Heinz Company© 2
Designing Packaging Ease of Use for Improved Accessibility
Demographic Metrics
Design Relationships
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H.J. Heinz Company© 3
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H.J. Heinz Company©
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H.J. Heinz Company© 5
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H.J. Heinz Company© 6
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H.J. Heinz Company© 7
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H.J. Heinz Company© 8
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H.J. Heinz Company© 10
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H.J. Heinz Company©
Accessibility Benchmarking Scale +8 The product is universally easy to use. 95% of the population can access without use of a tool 0 Most consumers with functional limitations will require additional time or effort to use. 75% of the population can access without use of a tool -8 The product is impossible to access for people with functional limitations. Less than 60% can access without the use of a tool.
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H.J. Heinz Company© 12
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H.J. Heinz Company© 13
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H.J. Heinz Company© 14
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H.J. Heinz Company© 15
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H.J. Heinz Company© 16
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H.J. Heinz Company© 17
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H.J. Heinz Company© 18
Current Improved
Triangle and ‘tear
here’ enlarged
Enlarged product description
Enlarged claims
Adjusted positioning of ™ and ©
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H.J. Heinz Company© 19
Current Improved
Tab highlighted with colour and ‘lift here’
added.
Clearer text.
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H.J. Heinz Company©
Relationships • Understand the demographic of the market • Appreciate that eating occasions have changed • Evaluate the minimum Accessibility Score
required • Work with your packaging equipment and
packaging material suppliers • Independent assessments are critical to confirm
that you are heading in the right direction
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H.J. Heinz Company©
Thank you Questions?
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