designing for social impact
DESCRIPTION
Slides for the Designing for Social Impact workshop hosted by Design Hub Tokyo.TRANSCRIPT
S T U D I O D R A D I O D U R A N S
D E S I G N H U B, T O K Y O
D - R A D . C O
x
Designing for Social Impact
Introduction “Social Impact”Principles of ResearchPrinciples of Constrained ConsumersExercise 1BreakExercise 2SummaryClose
SCHEDULEDESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
WHY ARE YOU HERE?
DESIGNING FOR SOCIAL IMPACT
W H O A R E Y O U?
INTRODUCTION
DESIGNING FOR SOCIAL IMPACT
Fortune 500 corporationsnon-profit organisations
government & non-governmentalTED WEF B&MG World Bank etc
“SOCIAL IMPACT”
1,000,000,000+ phones sold
“SOCIAL IMPACT”
1,000,000,000+ phones sold
“SOCIAL IMPACT”
I S T H I S A G O O D T H I N G ?
TIMES OF CHANGE
HIGHER RISK
HIGHER RISK
CHALLENGING TOPICS
DIFFICULT TO REACH DEMOGRAPHICS
ILLITERATE AND LOW LITERATE
WAR ZONES
CHANGE AGENT / SELL OUT
consultant-as-change-agent
consultant-as-change-agent the gutter between
and corporate sell out is littered with bonus checks
and broken dreams
PART OF THE PROBLEM, NOT PART OF THE SOLUTION
“The poor are viable consumers”
“SOCIAL IMPACT”
C O N S U M P T I O N = A C C E P T A N C E
“Designing a product or service that is willingly bought by someone on $2-a-day is the
pinnacle of achievement”
“SOCIAL IMPACT”
“Illiterate consumers are like us only more so”
“SOCIAL IMPACT”
N O T D I S A D V A N T A G E D B U T S U P E R H U M A N
“The poor can least afford poor design”
“SOCIAL IMPACT”
“our moral character dwindles as our instruments get smaller”
“SOCIAL IMPACT”
WINNERS & LOSERS
Reflections on Google GlassH A N D O U T
50 Questions for Little SisterH A N D O U T
“our moral character dwindles as our instruments get smaller”
“SOCIAL IMPACT”
T H E A M A T E U R P H O T O G R A P H E R 1 9 1 0
Designing for Anti-Social Impact
“SOCIAL IMPACT”
Designing for Anti-Social Impact
“SOCIAL IMPACT”
“the work you turn down, the money you leave on the table will
shape you more than what you accept”
“SOCIAL IMPACT”
PRINCIPLES OF RESEARCH
DESIGNING FOR SOCIAL IMPACT
T H E T W E L V E
1. PARTICIPANTS FIRSTPRINCIPLES OF RESEARCH
Participants 1st >> Team 2nd >> Client 3rd
2. SURFACE AREAPRINCIPLES OF RESEARCH
3. ALWAYS WORK WITH A LOCAL CREWPRINCIPLES OF RESEARCH
TOUR BUS ETHNOGRAPHYDESIGNING FOR SOCIAL IMPACT
4. STAY LOCALPRINCIPLES OF RESEARCH
TEHRAN
RIYADH
LAGOS
KIGALI
ADDIS
CAIRO
BERLIN
MILAN SAN FRANCISCO
LOS ANGELES
CLEVELAND
NEW YORK
NEW ORLEANSTOKYO
KYOTO
SYDNEY
DELHI
MUMBAI
AHMADABAD
KABUL BEJING
SEOUL
SHANGHAI
SINGAPORE
MEDANBANGKOK
RIO DE JANEIRO
SAO PAULOACCRA KAMPALA
POPUP STUDIOS
POPUP STUDIOSPRINCIPLES OF RESEARCH
POPUP STUDIOSPRINCIPLES OF RESEARCH
“a live/work space that supports immersive team work towards a
shared goal”
POPUP STUDIOSPRINCIPLES OF RESEARCH
POPUP STUDIOSPRINCIPLES OF RESEARCH
5. UPSIDE DOWNPRINCIPLES OF RESEARCH
6. FULL CIRCLEPRINCIPLES OF RESEARCH
v
7. CLOSE THE DISTANCEPRINCIPLES OF RESEARCH
8. POWER RELATIONSHIPPRINCIPLES OF RESEARCH
9. EMPATHIC ACTIVITIESPRINCIPLES OF RESEARCH
10. CREATE CONDUCIVE MOMENTSPRINCIPLES OF RESEARCH
THIS IS A GUNO N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T
11.
12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVEPRINCIPLES OF RESEARCH
TWELVE PRINCIPLES FOR RESEARCHDESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
Participants 1stAlways work with a local crewStay localTurn the rules upside downGo full circleAn optimal surface area
Close the distanceUnderstand power relationshipsEmpathic activitiesCreate conducive momentsYou carry a weaponThe learning curve
SUMMARY
DESIGNING FOR SOCIAL IMPACT
STUDIO D RADIODURANS
STAY CURIOUSTRAVEL INTERESTING