ADVERTISING ADVERTISING ADVERTISING ADVERTISING ADVERTISING

IS a just tiny part of MARKETING.

DESIGN complements it.

ADVERTISING design

is more than Art + copy.

It’s also AESTHETICs + Functionality  

Unfortunately, we often forget the latter.

Designing for effective

advertising

I am not a designer.  

Designing for effective

advertising

... from a non-designer’s point-of-view

“SLIP IT”

#1

Smile. Interact. Laugh. Think. Inform. Provoke.

All hail the client!

#2

In the real world, you design for them.

In the real world, you solve problems for them.

Know their customers.

Know their competitors.

Know their company.

Like the hipster chick you’re dying to ask out

Who cares about your fast car, When all she ever wants is a bike.

... ‘cause she’s a hipster.

Think now, design later

#3

Strategy. Concept. execution. Tone. Proposition.

Inspiration is everywhere

#4

Not only on the internet.

Stop phubbing.

Turn it off when you’re out.

Too much Inspiration

kills creativity

#5

Dying to try out that new trick you learned?

Think twice.

This new trend?

Won‘t look good When you’re Trying to Sell cookies.

Don’t fall for the trend trap. (unless it works)

Kill your “babies”

#6

Oh no.  

Babies Are great ideas we lovingly cling to even if we’re told they don’t work.

Oh yeah.  

mandatories

#7

Inclusions / exclusions

KISS

#8

Keep it simple, stupid.

Communicate one message.

Blah blah blah blah blah blah blah Blah blah blah blah blah blah blah Blah blah blah INFO blah blah blah Blah blah blah blah blah blah blah Blah blah blah blah blah blah blah

Attention spans are getting shorter.

“Dramatize the simple.” - Sir john hegarty, BBH

Avoid cliches

#9

You’re supposed to stand out, Not fit in.

Use eye-catching images

... Legally.

#10

Stop using cheesy stock photos.

Visualize the

ad placement

#11

Wear different

hats

#12

Ask yourself: Will this ad appeal

to the audience?

Imagination:

Don’t reveal, Imply.

#13

Leaving a bit for the consumer to figure out engages them

with your idea.

Advertising isn’t what

it used to be.

#14

Art + copy + technology  

Now It’s about creating experiences.

The possibilities are endless.

1: Slip it 2: All hail the client! 3: think now, design later 4: inspiration is everywhere 5: too much inspiration kills creativity 6: kill your “babies” 7: mandatories

8: kiss 9: avoid cliches 10: use eye-catching images… legally. 11: visualize the ad placement 12: wear different hats 13: imagination: don’t reveal, imply 14: advertising isn’t what it used to be

Thank you.