designing for distributed content models
Post on 17-Oct-2014
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DESCRIPTION
If we want to have content that's prepared for future technologies, is ready for shifting user and device contexts and is appropriate for machines and humans, we must change our patterns of thinking in Interaction Design. This presentation calls for a content out approach to design and begins examining tools and tactics to achieve this method.TRANSCRIPT
DESIGNINGFOR DISTRIBUTEDCONTENT MODELS
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DANIEL EIZANSWIAD2013 | 2.9.2013
http://www.flickr.com/photos/ryanprince1974/7417131586/
Let’s talk about patterns
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We look for clarity in patterns
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=
But we’re increasingly distracted
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And Mobile Isn’t Going Away
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And oh, that *$#@&! context thing ...
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What’s a UX pro to do?
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RESPONSIVE DESIGN?!UNIFY CODEBASES?
DEVICE SPECIFIC STRATEGY?PROTOTYPE?
MOBILE FIRST?!ESCHEW WIREFRAMES?
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What (many of us) DO
We create hierarchy.
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Home Ford Social Support LAD En Esp. More Ford Search
Cars Crossovers & SUVS Trucks Hybrids
and EVs
C-Max Hybrid
Hybrid Games Gallery Features Specs Models Accesories Pricing
C-Max Energi
Fusion Hybrid SE
Fusion Energi
Focus Electric
Comm Truck All Tech Hub Shopping
Tools
Build/Price
Etc.
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We catalogue and audit pages.
We devise a strategy.
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We produce wireframes.
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Then we think about design and content.
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And then things like this happen.
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And happen....
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And happen....
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And happen....
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And happen....
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And happen....
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And happen.... (for lots and lots of pixels)
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Taking 25 seconds to load
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Foundational workflows (and patterns) are failing us.
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These are problems we can solve
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A Call To ArmsDesign from the content out!
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We must look beyond the page.
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Prepare for new devices and contexts.
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Prepare for distribution.
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Designing for Portability
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Content is messy.• PURPOSE
What’s the content supposed to accomplish?
• MESSAGEWhat’s it saying? How is it saying it?
• RELATIONSHIPSWhat other content is conceptually connected?
• PRIORITIESHow important is it for the business? The user?
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1. Content types (inventory) 2. Content wireframes 3. Content structure (data model)4. CMS Plan 5. UX/Design 6. Prototype
Making sense of the mess
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1. Content Type / Persona2. Production Source / Author / Owner3. Original Intent (aka why was it made)4. Content Quality / Score5. Length / Word Count / File Size6. Rights
Content Inventory
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Goal: Understand the whys
Content purpose
Content quality
Content reach
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1. Logo2. Navigation3. Headline4. Author5. Date6. Related Assets7. Related Badge8. Comments9. Related Articles10. Social Links
Content Wireframe
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1. Logo2. Navigation3. Headline4. Author5. Date6. Related Assets7. Related Badge8. Comments9. Related Articles10. Social Links
Content Wireframe1
2
34
5 6 7
8
9
10
Goal: Understand Hierarchy and Relationships
Feature Article
City
Author BioBusiness
Blog Post
Landmark
Deal Event
Links to Related
Tagged by
Tagged by
Links to Related
Links to Related
Tagged by
Tagged by
Related to
Tagged by
Links to Related
Links to Related
From Sara Wachter-Boettcher“Building Bendable Content” @danieleizans | #WIADA2
Focus on Structure
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By focusing on parts instead of pages, data is portable and able to shift when needed or seen as a competitive advantage.
Goal: Create relationships in data
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Chunking data appropriately allows it to be nimble and repurposed quickly.
CMS and Data Modeling
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What you see may be what you get, but what you get isnʼt good for content portability.
CMS and Data Modeling
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Fields are your friends. They create relationships in the data and allow for scalability and meaning.
So this will be like wearing
handcuffs right?
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Models are like rails for each
new experience
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We can’t manage how every bit of
content looks
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Content ItemAttributes:⁃ Title⁃ Date⁃ Author⁃ Abstract ⁃ Detailed
Content
Relation-ship
Relation-ship
Relation-ship
Relation-ship
Content ItemAttributes:⁃ Title⁃ Address ⁃ Short
Description
Content ItemAttributes:⁃ Title⁃ Date⁃ Author⁃ Abstract ⁃ Detailed
Content
Content ItemAttributes:⁃ Title⁃ Date⁃ Location⁃ Teaser ⁃ Detailed
Content
Relation-ship
Relation-ship
Content ItemAttributes:⁃ Title⁃ Date⁃ Author⁃ Abstract ⁃ Detailed
Content
But we can define rules
and encourage
relationships
From Sara Wachter-Boettcher“Building Bendable Content”
Clean, purposeful content flows
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And when content flows via systems, we can scale
COPECreate Once Publish Everywhere
And we can design responsively
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And we can deploy
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Assured that our system is good for humans and robots
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“Content and form are lovers, their love-child is design”
- Stephen Hay
Hug it out. Get to work.
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Thanks.
> Me (danieleizans.com)
> Work (Team Detroit)
> Passion (Contents Magazine)
> Microthoughts (@danieleizans)
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