designing for digital
TRANSCRIPT
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Designing for digital Patternworks.com.au Callum Flack
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First year in business
25%TENDER STRIKERATE TYPES OF PROJECT
MAR
KETI
NG
BLO
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ECOMMER
CE
DAT
A
COLL
ECTI
ON
PROFIT OVER TIME
13COMPLETED PROJECTS
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What I mean when I say “digital”Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
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Digital transformationI help businesses make it really easy for customers to hire them, online.
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Design thinkingClassical design
New kinds of design
Tech design
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User experience = visual design +
interface design + interaction design &
information architecture + functional spec +
user needs
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Design for user needs.
The internet is a customer service medium.
Service trumps branding.
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☞ ☞
Successful digital servicesare better user experiences.
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Great user experiences make it really easy for people to do business with you.
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Digital services don’t end. What gets measured gets improved.
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Tech x Business x Design To build the right thing,start by designing it.
patternworks.com.au