designing business step 1 luiz mauricio martins
TRANSCRIPT
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Curso: DESENHANDO EMPRESAS PARA O
MERCADO
1o. Passo
Luiz Mauricio Martins, [email protected]/souluizmauricio
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Desafio 1
(quando estiver claro em sua cabeça)
O negócio que você quer desenvolver deve ser facilmente apresentado e entendido em 2
minutos!
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Roteiro para 2 minutos:
(Grave no seu celular) Quem é você?
O que sua empresa oferece (rá) ?
Para Quem?
Qual o diferencial?
Quais os resultados esperados?
Por quê eu investiria na sua
empresa ?
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Tag Conceitual1º Passo para o negócio
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O que é?
Conjunto de conceitos-chave e oportunidades que combinadas
formam a essência do seu negócio, produto ou serviço.
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SaúdeBicicleta
CelularesAluguel
Praticidade
Meio Ambiente
Mobilidade Urbana
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Como construir a sua TAG?
. identificação de tendências. suportada por fatos ou
exemplos. novos paradigmas. cruzando conceitos
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EducaçãoClasses C & D
BelezaCosméticos
2o. maior consumidor do mundo
Distribuição de Renda no Brasil
Crescimento
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2 de 1000 oportunidades no
Brasil?
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Cerveja Caruaru
em 2020 o consumo per capita será maior que a
média alemã
Casamentos
EUA: + casamentos que divórciosBrasil é o País que mais se relaciona no
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Conceitos & Tendências
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“Tenho ficha de cada uma das minhas 200 clientes, com dezenas de informações (tipo
de pele, filhos, aniversário,...) ”Carina, 29,Top Ten Natura
Relacionamento com Clientes
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Fidelização
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“Acompanho todos os meus clientes e não deixo que desistam facilmente. Ofereço brindes a quem atinge suas metas e jantares aos clientes VIPS”
Lisa Maria, 31, Herbalife SP, 80.000
mensais
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Reputação
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Computação Móvel
Acesso a dados e aplicativos independente da localização
Portabilidade Novos Dispositivos
Acessibilidade......Oportunidades
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Games
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Auto Serviço
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Informação na ponta dos dedos
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Responsabilidade Socioambiental
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Leia o próximo slide e tente identificar
previamente o negócio
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Lazer
Descontos
Vagas Ociosas
Recomendação
Auto Serviço
Intermediação
Facilidade
Hospedagem
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Antes de pensar no seu negócio, veja
mais este...
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Tenho certeza que a Nike desenvolveu
sua TAG Conceitual no seu novo projeto
digital?
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DEFINA A TAG CONCEITUAL DA
NIKE
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Use a TAG CONCEITUAL
para redefinir sua empresa em 2
minutos.
(Grave no seu celular novamente)
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Compare as duas gravações dos 2 minutos e veja a sua
evolução!
Dica: Foque nos conceitos-chave que fazem a diferença para o seu
negócio.
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Curso DESENHANDO EMPRESAS PARA O
MERCADO
1o. Passo - TAG Conceitual
Luiz Mauricio Martins, [email protected]/souluizmauricio