designing branded service experience workshop
DESCRIPTION
User Friendly China 2013, Workshop, Design, Service, Brand, User Experience, Shanghai, Jason Pollard, Raven ChaiTRANSCRIPT
Design Branded Service Experience
设计品牌服务体验
Workshop Date: 9am, 21 November 2013
Jason PollardCo-founderPublic Design Group
Raven ChaiPrincipal Consultant,UX Consulting
Introduction
Raven Chai
•Founded UX Consulting in 2008
•Over 15 years experience as a technologist, designer and user experience practitioner
•Lead UX consultant for SingTel since 2008
•Founder of
•Leadership team
•Soccer and tennis fanatic
Ice Breaker
Workshop Brief
Sketches of initial thoughts
Review ideas in groups
Tea Break
Build Stories and Ideas with Service Proposition
Service DesignDesignProblem
OpportunityAreas
Ideas &Concept
Prototypes
ConceptEvidences
Service
EXPLORE
BRAINSTORM
CO-CREATE
TEST
CREATE
DELIVER
Brand
Service
Design Proposition review in groups
Presentation, story telling and critique