designing a user focused website
DESCRIPTION
Presented at the 2009 Association Technology ConferenceTRANSCRIPT
2009 Association Technology Conference & Expo
Designing a User-Focused Website: How to Fly Solo and When to Get Help
Will Fisher, American Speech – Language – Hearing AssociationDina Lewis, CAE, Distilled LogicJanuary 27, 2009
Connecting Great Ideas and Great People
Today’s Agenda
Quick definitions
Get started creating a good user experience Case studies Tool & techniques
What are your road blocks?
Usability
After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think
User Experience
People feel happy before, during and after they have used your product
Peter Morville
Why and When Usability is Important
Always!
When to think about User Experience
Now!
Case Study: American Speech-Language-Hearing Association
Goal: Increase Web site usability and improve findability of ASHA Web content
Tactics & Results: Interviews, Data Analysis, Testing, More Research, Testing
Data Analysis
Survey Data, Web Analytics, Search Logs
ResearchKnow Thy User
Surveys, Interviews, Personas
Testing
• “ASHA logo”
• “Picture of a woman”
• “Quick Tasks”
• “Certification”
• “Careers”
Testing
ASHA User Test Clips
Before & Test Version
Before Test
Post-test Version
Catholic Health Association
Goal: Gather benchmark user feedback, and evaluate content labeling and organization
Tactics & Result: User survey and card sort exercises
Independent Bankers Association of Texas Goal: Gather user feedback on
community functionality, new content and new site design
Tactics & Result: Usability testing
Tools & Techniques
Site/search analytics
Clicktale, Userfly User feedback
Surveys Emails Interviews Card sorting
User testing Five Second Test Morae Uservue
One more thing about Site Analytics Keep it simple!
Research Methods
From useit.com
Methods based on questions
From useit.com
Take Aways
1) Make decisions based on data and research
2) Resources are readily available or easily accessible
3) Know thy user4) Usability research = $$$
Will Fisher301/[email protected]: wfisher
Dina Lewis, CAE202/[email protected]: dinalew
Connecting Great Ideas and Great People