designers for darfur media kit

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DESIGNERS FOR DARFUR ‹2› MEDIA KIT

Designers for Darfur

Designers for Darfur was founded in 2006 by fashion designer Malcolm Harris (Mal Sirrah, Inc.) and co-chaired by model/heiress Lydia Hearst (Hearst Corporation). In association with Fashion Television and The Save Darfur Coalition, Designers for Darfur was launched via an unprecedented charity fashion show held on February 9, 2007 (the climax of New York Fashion Week) at the Roseland Ballroom in New York City.

Since its launch Designers for Darfur continues to hold periodic and strategic events as well as spearhead key initiatives in their commitment of keeping the spotlight firmly on the crisis in Darfur. Designers for Darfur has now come to represent hundreds of international designers, artists and the wider creative community collectively banding together to show their commitment and solidarity towards ending the atrocity of genocide currently taking place in Darfur.


Upcoming Event Overview

Designers for Darfur in association with the Project Gallery will present “DESIGNERS & ARTISTS FOR DARFUR” a collaborative fashion and art exhibition highlighting the industry’s premier and emerging fashion designers and artists.

The mission of this event is to raise awareness and funds on behalf of the Save Darfur Coalition as they move forward in their efforts to assist the victims and refugees of Darfur. The exhibition will run from February 13th thru 20th, 2009 during the fashion industry’s most visible event, New York Fashion Week. The exhibition will be capped off with a Closing Ceremony and Auction to be held on February 20th, 2009.


MORE ABOUT New York Fashion Week

For the past thirteen years New York City has hosted New York Fashion Week an event that was originally created with a mission to organize, centralize and modernize the American (Fashion) Collections. Since its inception New York Fashion week has provided a platform for American fashion designers to become major players in the global fashion arena. New York Fashion Week now attracts a record number of global industry executives, national and international press as well as celebrities and high-profile individuals from every corner of the globe.

Designers for Darfur’s participation during New York Fashion week resulted in generating thousands of articles and hundreds of hours of television coverage not only on the event itself, but most importantly, the suffering of the people in Darfur.


MORE ABOUT the Save Darfur Coalition and the Crisis in Darfur

Around the country and across the globe, the Save Darfur Coalition is inspiring action, raising awareness and speaking truth to power on behalf of the people of Darfur. Working with world leaders, we are demanding an end to the genocide, and our efforts are getting results.

Save Darfur Coalition utilizes media outreach, public education, targeted coalition building and grassroots mobilization to persuade policymakers and other decision-makers in the United States and abroad in an effort to help and save the people of Darfur.

According to recent estimates, at least 500,000 people have died in Darfur since the genocide began in February of 2003. It is impossible to know what the final number will be, however, as the genocide is still taking place today. What is known is that there are approximately 3.5 million men, women and children in the western Darfur region of Sudan trying to survive the Sudanese government-sponsored campaign of violence and forced starvation. These innocent victims are essentially on life support, their continued existence dependent on U.S. and international humanitarian aid and the presence of African Union peacekeepers. Despite the best efforts of the under-funded and under-manned African Union peacekeeping force, attacks have increased in recent months, leading to tens of thousands of new arrivals at refugee camps in Darfur and across the border in Chad.


Designers for Darfur Demographics:

Demographic Profile : Targeted to Adults 18-49, HHI 85K++, elite international business owners and developers, tastemakers, entertainers, celebrities, political opinion leaders, fashionistas, etc.; all of whom have an earnest interest in social, cultural and humanitarian advancements.

Management : Malcolm Harris (Designers for Darfur), FounderColleen Connor (COO Save Darfur Coalition) AdvisorCourtney Lukitsch (Gotham P.R.) PublicistNicola Vassel (Deitch Gallery) Gallery DirectorMary Alice Stephenson (Fashion Curator) MAS, Inc.

Committee Members : Josh LucasRussell Simmons Nina Clemente Amanda Hearst Michelle RodriguezHolly Dunlap


Media Support:

The New York Times, The Washington Post, The International Herald Tribune, Vogue (U.S., Paris, Italy, Spain, Japan), Elle (US, Paris, Italy, Spain, Japan), Harper’s Bazaar (US, Britain), Marie Claire Cosmopolitan, Allure, Vanity Fair, People Magazine, InStyle, Jane, Lucky Magazine, Shop Etc., O Magazine; Cosmogirl, Ellegirl, Teen Vogue, Teen People, Forbes, INC., TIME and many, many more…

Promotional activities/plans:

TELEVISION ADVERTISING: In connection with Designers for Darfur’s ongoing association with various news and media outlets, Designers For Darfur continue tobenefit from strategic advertisement via national and international news casts, online media, daily entertainment shows, and cable broadcasting channels.

ELECTRONIC EMAIL CAMPAIGN: Designers for Darfur also carries out its own email campaign to a database of elite and exclusive invitees. Designers for Darfuralso benefit from the Save Darfur Coalitions database of over 4,000,000 international consumers and decision makers.

ADVERTISEMENT: Designers for Darfur benefit greatly from strategic on-line advertisement as well as industry newspapers and magazine roll outs prior to planned events and initiatives.

COMPANY WEBSITES: Designers for Darfur vigorously promote scheduled eventsand initiatives via our own website as well as benefit from marketing campaignsattached to the Save Darfur Coalition website as well as other Darfur related organizations.


Corporate Sponsorships

Designers for Darfur are currently in the process of securing corporate sponsorship as well as patron donations in an effort to cover expenses and contributions on behalf of the Save Darfur Coalition. Designers for Darfur event sponsors will have the unique branding opportunity to promote their product and services to the fashion, art and entertainment industry’s elite as well as the world’s most influential tastemakers.

Sponsorship benefits include extensive press coverage, prominent name and product placement throughout the event, program book advertisements, sample product distribution, inclusion in international press releases, targeted industry surveys, massive internet marketing campaigns, and much, much more.

Previous Title Sponsors


Designers for Darfur are committed to continuing our efforts by assisting charitable and humanitarian aid organizations until the following goals are reached in Darfur:

Ending the violence against Darfurian civilians; Facilitating adequate and unhindered humanitarian aid; Establishing conditions for the safe and voluntary return of displaced people of Darfur

to their homes; Promoting the long-term sustainable development of Darfur; and Holding the perpetrators of this genocide accountable.

Designers for Darfur will also continue to call on the United States, other governments(particularly China), the United Nations and regional organizations to focus their efforts on ending the crisis in Darfur.

Contact:

For further information regarding Designers for Darfur, please contact the following:

Public Relations Director : Alia Galal ([email protected]) Fashion Coordinator : Mary Alice Stephenson ([email protected])Founder : Malcolm Harris ([email protected]) General Information : Tel: 212-252-3909 / Email: [email protected]

Sincerely,

Alia GalalPublic Relations DirectorDesigners for Darfur


GARNERED PRESS TO DATE:

Avenue (Jan ‘07/Mar ‘08) Quest (Jan ‘07/April ‘08) New York Daily News (Jan ’07/Mar 08) New York Daily News (Jan ‘07/May 08)New York Post (Jan ‘07/Dec 08/May’08) Quest (Feb ’07 / Dec ‘07)New York Daily News (May ’08)) New York Sun (Feb, ’07 / Mar ’08)) Style.com (Feb.2nd, ‘07) New York Post (Feb.2nd, ‘07) New York Post (Feb.4th, ‘07) New York Daily News Online (Feb.4th, ‘07) New York Daily News Online (Feb.5th, ‘07) The Intl Herald Tribune (Feb’07/May ’08))MetroUK (Feb.6th, ‘07/April 08)) New York Post Online (Feb ’07 / Feb’08) Hamptons.com (Feb ’07 / Dec ‘08) Kansas City Star (Feb ‘07/April ‘08) AM New York (Feb ‘07/Feb ‘08) Fashion Wire Daily (Feb ’07 /Feb ’08)Radar Magazine online (Feb ‘07/Aug ‘07) The New York Times (Feb ’07 / Dec ‘07))ABC News (Feb ’07 / May 08)Newsday ( Feb ’07 / April ’08)) Newsday (Feb ’07 / Dec ’07 / Apr 08)Fashion Wire Daily (Feb ‘08) The Daily (Feb ’07 / Aug 08) Times Herald-Record (Feb ’07 / Feb ‘08) Newsday (Feb ’07 / Aug ’08)R News Midday (Feb.9th, ‘07) Black Tie Intl Magazine (Feb ‘07) NY 1 News (Feb 07 / Aug 07 / Feb 08)Newsday (Feb ’07 / Mar ‘07) R News Midday (Feb.11th, ‘07) Your News Now (Feb.11th, ‘07)Entertainment Tonight (Feb 12th , 07)Extra TV (Feb 12th, 07)Inside Edition (February 12th, ’07)People Magazine (Feb 12th ’07)News & Observer (Feb ’07 / Dec 07)US Weekly (Feb ’07)

MTV News (Feb ‘07/ Feb ‘08)BBC News (Feb.12th, ‘07)CNN w/Anderson Cooper (Feb.12, ‘07)ABC News (Feb.12th, ‘07) AM New York (Feb.12th, ‘07) FashionIndie.com (Feb, ‘07/ Feb ‘08) About.com (Feb.13th, ‘07) NBC Today Show (Feb.13th, ‘07) New York Daily News (Feb.14th, ‘07) The Bosh. (Feb.14th, ‘07)The Intl Heral Tribune (Feb 14th ’07)FabSugar.com (Feb.15th, ‘07) Charlotte Observer (Feb.15th, ‘07) ZooZoom (Feb.15th, ‘07) Village Voice (Feb.16th, ‘07) Dan’s Papers (Feb.16th, ‘07) Fox 5 News (Feb.17th, 2006) Chicago Tribune (Feb.18th, ‘07) Netscape Celebrities (Feb.20th, ‘07) PumaTalk.com (Feb.21st, ‘07) Hamptons.com (Feb.22nd, ‘07) Black Tie International (Feb.22nd.’07) Fashion Ledge (Feb.23rd, ‘07) New York Social Diary (Feb.23rd, ‘07) Fashion Ledge (Feb.23rd, ‘07) NBC Local 2 News (Feb.25th, ‘07) Tulsa World (Feb.27th, ‘07) Quest (March Issue ‘07)Radar Magazine (March Issue) Palm Beach Society (March‘07) Palm Beach Society (March ‘07) Dopod Fashion.com (March 2nd, ‘07) OK! Weekly (March 5th, ‘07) New York Magazine (March 7th, ‘07)QVC Channel (March 7th , “07) Gotham (April Issue ‘07)LA Confidential (April ‘07) Ocean Drive magazine (March issue)Vanity Fair (May Issue ‘07)


OTHER PRESS:

Entertainment WeeklyNew York MagazineTMZ.comAccess Hollywood.comAll Headline NewsFoxNews.comNews24.comJossip.comBosh.comThe Gossip GirlsLipstick.com

Retronited.comHollywood SnarkStyleikon.comNews-holic.comCelebritypro.com Stylehive.comPlusproduction.comMEandEU.comLife Style Extra.comMusic and Artist News UpdateMpdclick.com

Netscape-CelebritiesReminderband NewsEgotasticTheNews20.comGwyneth Paltrow NewsYahoo NewsTeamSugar.comFametastic.comMonsters&Critics.comCatwalk QueenThe Star BlogThink Fashion.com


DESIGNERS FOR DARFUR

Alice & OliviaAlison MezeyAlvin ValleyAnait BianAnand JonBaby PhatBCBG Max AzriaBonnie Young Carlos MieleCarmen Marc Valvo Catherine MalandrinoChado Ralph RucciCharlotte RonsonChris Aire Chris BenzCostume NationalCusto BarcelonaDDC LabDerercunyDonna KaranDomenico VaccaEdunElisa JiminezErickson BeamonErin FetherstonFrank TropianoGustavo Arango Hanii Y.

HeatheretteHollywouldIssaJ. Mendel Jackie RogersJason WuJenni KayneJeremy LangJeremy ScottJill StuartJoanna MastroianniJohn Bartlett Joseph AbboudJudith Leiber Julie HausKeita MaruyamaL.A.M.B.Lu JewelryLuca LucaLuella Bartley Lyn DevonMaggie Norris CoutureMal Sirrah MaloMarc BouwerMary PingMike & ChrisMichael Kors

Naeem KhanNancy Gonzalez Nanette Lepore Neil BeiffNicole MillerPerry Ellis Phat FarmPhillip LimPhillip and David BlondRachel RoyRomain KapadiaRomona KevezaSalviatiSenna FernandesShannon Stokes SkaparinnSteve MaddenSue WongTadashi Tevrow + ChaseTori Nichel Tracy ReeseTulehY&KeiZang ToiZero Maria Cornejo

… and more


Lydia Hearst Anait Bain Fabiola Beracasa Steve Madden

Malcolm Harris & Lydia Hearst M. G. Klein, G. Lewin, J. Mastrioanni

Michelle Rodriguez/A. Jon Melissa Berkelhammer Allison Minton / A. Wraith

designers for darfur media kit

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