designer dieter rams
TRANSCRIPT
DIETER RAMS
He is sexy and he knows it
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Who is DIETER RAMS?BY
WIKIPEDIA
84 years ago today, the future of product
design changed forever when DIETER
RAMS came bouncing into this world in
Wiesbaden, Hessen Germany.
20 May 1932
Inspiration : Grandfather
Believer : Functionalism
Books : Less but better (1995)
CAREER
CDO of Braun
1961-1995
Frankfurt based architect otto Appel
1955
Practical experience in carpentry
1948
Architecture and interior decoration at Wiesbaden School of Art 1947
Graduated from W.S.A 1953
PHILOSPHY OF GOOD
DESIGN
I. GOOD DESIGN IS INNOVATIVE
II. GOOD DESIGN MAKES A
PRODUCT USEFUL
III. GOOD DESIGN IS AESTHETIC
IV. GOOD DESIGN MAKES A
PRODUCT UNDERSTANDABLE
V. GOOD DESIGN IS HONEST
VI. GOOD DESIGN IS UNOBSTUCTIVE
VII. GOOD DESIGN IS HONEST
VIII.GOOD DESIGN IS LONG LASTING
IX. GOOD DESIGN IS THROUGH
DOWN TO THE LAST DETAIL
X. GOOD DESIGN IS
ENVIRONMENTALLY FRIENDLY
RANGE OF PRODUCT
STYLE
MINAMILIST
FREE FROM EXTRA BRIGHT COLOUR AND FUN ANIMATION
IDEA DID COME FROM 50’S
REDUCTION AND RESTRAIN
AVOID OBSOLESCENCE OR TIMELESS
MARKET
PROBLEM
• The gap between desirability and availability of Dieter Rams design
SOLUTION
• Das programm
DEPARTMENT
Braun Electrical
VistoeFurniture
ACHIEVEMENTS
2013 Lifetime Achievement Medal at London Design Festival
2007 Lucky Strike Designer Award from the Raymond Loewy Foundation
2007 Design Prize of Federal republic of Germany of his life’s work
2003 Design Award ONDI , Havana Cuba
1996 World Design Medal 1963 Supreme Award at Interplas
exhibition , London.
INFLUENCE
Most influential designer of 20th century
STEVE JOBS and JONANTH IVE
adopted and refined the design
language created by DIETER RAMS
WITNESS
Braun T3 and the original iPod
Braun ET66 and the calculator
app on the original iphone
Braun T1000 and APPLE Mac
Pro
Braun LE4 and Apple iMac
Braun Infrared Emitter and Apple
iSight
FUN FACTS
Rams considers himself an architect , not a designer.
The T2 Cylinder cigarette lighter is one of Rams’ favorite products.
Artist Richard Hamilton was greatly influenced by Rams’ designs.
Museums around the world have paid tribute to Rams’ work.
Rams also dabbled in furniture design. The SK4 was his first major product for
Braun.
RICHARD T2
LIGHTER
HAMILTON
WISE WORDS
LETS PEEP INTO RAMS
MIND
QUIZ TIME
What design discipline is Dieter
Rams famous for?
A. Fashion Design
B. Web Design
C. Graphic Design
D. Industrial Design
ANSWER : Industrial design
Dieter Rams gained fame for
designing a large number of consumer
products , such as record players ,
coffee makers , calculators or
audio/visual equipment. Many of his
designs are displayed in museums
around the world.
In childhood Dieter was deeply
impressed by which of his
relative?A. His father an opera singer
B. His sister a photographer
C. His mother a costume
designer
D. His grandfather a
carpenter
ANSWER:HIS GRANDFATHER
A CARPENTER
Dieter Rams as born May
20,1932 in Wiesbaden, Germany
.As a boy he loved to watch his
grandfather at work as a
carpenter. In 1947 he began
studies in architecture and interior
decoration at Wiesbaden School
of Art and later interrupted his
studies to become an apprentice
carpenter.
As a designer-which German
company is Dieter most closely
associated with?
A. Procter and Gamble
B. Braun
C. Philips
D. Sony
ANSWER:BRAUN
Dieter Ram was Chief of Design
for Braun from 1961 to 1995.
Among many other products
=, he was responsible for the
famous SK-4 record player
and the renowned D-series of
35 mm film slide projectors.
One of Ram’s most renowned
projects was the radio phonosuper
SK4 in 1956.What nickname
earned?
A. Cinderella’s shoe
B. Rempelstiltskin’s
spinning wheel
C. Rapunzel’s hair
D. Snow White’s coffin
Which is NOT one of the
principles of “good design” of
Rams?A. Good design is related to expensive materials
B. Good design is as little as possible
C. Good design is honest
D. Good design is through down to the last detail
ANSWER:GOOD DESIGN IS
RELATED TO EXPENSIVE
MATERIAL
THANKYOU