designage customer facing sign
DESCRIPTION
Countertop Digital Sign An inexpensive digital signage solu1on that can increase your sales revenue Pg.1 Oct. 2010Digital Signage An electronic sign that can; a) Change quickly & easily b) Deliver messages to your customers based on 1me of day, day of week, etc. c) Increase sales & frequency of visit Pg.2 Oct. 2010Digital Signage ETRANSCRIPT
Countertop Digital Sign An inexpensive digital signage solu1on that
can increase your sales revenue
Pg.1 Oct. 2010
Digital Signage
An electronic sign that can; a) Change quickly & easily
b) Deliver messages to your customers based on 1me of day, day of week, etc. c) Increase sales & frequency of visit
Pg.2 Oct. 2010
Digital Signage Examples
countertop
pole mount wall mount hybrid/all-‐in-‐one
wall mount hybrid/modular
wall mount
Pg.3 Oct. 2010
Why Invest?
Increase Average Spend Increase Frequency of Visits
Enhance Customer Experience Op1mize Product Sales
Reduce Waste
Pg.4 Oct. 2010
But Does It Really Work?
Signs That Include Some MoAon Possess ADenAon Grabbing Ability -‐ 46% Sales LiL (as much as) of promoted products (Kainos, Dunkin Franchisee, ’10) -‐ 30% BeDer Sales vs. concession locaAons w/out digital signage (Harkins Theatres, ‘10) -‐ Eye Catching Graphics & MoAon increased high profit product sales (Georgia Dome, ‘10) -‐ Double Digit Growth of promoted products (SVC Install Spotlight on Wendy’s, ’09)
And Then There Is Walmart… -‐ What Walmart Learned: 70% of purchase decisions are made in store
68% of purchases are impulse -‐ What Walmart Achieved: 28% department sales liL in Health/Beauty
23% department sales liL in OTC 13% department sales liL of Food
Pg.5 Oct. 2010
As LiDle as $999: 1 Customer Facing Display: ~15”-‐ 19”
1 Sign Player: Display Images w/Scheduling Moun1ng Equipment: Countertop Stand
How To Update: Memory Card Media/Content: Editable Templates
So How Much Does It Cost?
Pg.6 Oct. 2010
$999 Countertop Digital Sign
Sign Player
Stand
~15”-‐19” Display
Editable Content
cables included but not shown
What’s Included
Pg.7 Oct. 2010
Can I Get My Money Back Quickly? Less then 3 months, assuming:
Average Spend Before: $5 Average Spend A]er (est. 3% li]): $5.15
Average Orders/Day: 100 Addi1onal Revenue/Day: $15
Gross Days To Payback ($999): 67 Net* Days To Payback ($999): 190
*a]er est. prime cost of 65%
Pg.8 Oct. 2010
How Can I Be Sure That I Succeed? Define ObjecAves For Success Up Front:
-‐ Priori1ze what you want to achieve; increase average spend, frequency of visit, customer
experience, brand reputa1on, something else?
-‐ Plan a program schedule; by 1me of day, day of week, weekly, monthly, seasonal, other?
-‐ Do you have space or other install constraints? -‐ What kind of budget do you have?
Pg.9 Oct. 2010
And Last But Not Least... Develop a Content Strategy & Keep It Fresh
-‐ Your content must inform, engage, & entertain (trivia & nutri1onal info, store promo1ons & ads,
community events & afrac1ons, etc.)
-‐ Have a content plan for your program schedule
-‐ Repurpose exis1ng content whenever possible (website assets, print assets, other)
-‐ Use professionally designed templates
Pg.10 Oct. 2010
