design thinking seminar · design thinking lecture (lunch provided) 11:30am – 1:00pm design...

design thinking seminar

Wednesday, August 31, 2011

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!The Swartz Innovation & Entrepreneurship Boot Camp empowers students

to achieve their entrepreneurial vision, whether through creating a business, joining an existing startup or innovating in a large company. !!!!

Friday, August 26, 2011 Welcome 9:00am – 9:30am Lecture: State of Innovation & Entrepreneurship 9:30am – 10:45am Panel: The ABCs of Innovation 10:45am – 12:00pm Lunch 12:00pm – 1:45pm Discussion: Business Models & Innovative Companies 1:45pm – 3:15pm

Panel: Resources on Campus and in Pittsburgh 3:15pm – 4:30pm Break 4:30pm – 5:00pm Networking Event at the Wine Loft 6:00pm – 8:00pm !!!!!

Saturday, August 27, 2011 Welcome 11:00am – 11:30am Design Thinking Lecture (lunch provided) 11:30am – 1:00pm Design Thinking Workshop 1:00pm – 4:00pm Upcoming Student Opportunities 4:00pm – 5:00pm !!!

!Times and programming subject to change depending on final program format.


dear Prof Gross:

I am writing to ask if you are open to take a student for an independent study this Fall. ... I would love to see where this concept would be used to solve business or management problems.

I find the concept of design fascinating as I dig deeper into the readings about design and ... . I thought to myself ʻwowʼ design thinking is such a universal thought process....

Unfortunately, I couldnʼt find any classes on campus that offer the blend of added business dimension in design thinking and am wondering if you would have an interest to explore this dimension with me.


Dear Prof Gross: ...I'll have to get some paper work done for the registration of this independent study. Note: I will have to ask another professor from Tepper to collaborate on this study - just want to get a feel if this is ok for you before I approach another professor.


Dear Prof Gross,

I just got a reply from the Tepper professor the other day that he wouldn't be available to help. I won't be able to do the indep study without having another Tepper advisor at this point.

Thanks for your interest,


Design Thinking: Optimization, Innovation, or Pixie Dust?


thinking?

artscience

engineeringdesign

computational

is design really any different?


design:fashion, style, & appearance?understanding user needs?optimization & problem-solving?innovation & creativity?


19911980 2006

1987

1969


The secret isn't design thinking, it's "hybrid thinking": the conscious blending of different fields of thought to discover and develop opportunities that were previously unseen by the status quo


exploring, understanding, redefining the problem space


Herb Simon: Science of Design

1. utility & decision theory 2. which alternative best / good enough

3. adapt logic for search for alternatives4. exploit parallel factorizations 5. allocate resources to search

6. structure and organization (hierarchy)7. representations for designs


dependency, optimization, & hierarchy

operations research, design methods


Horst Rittel: “wicked problems”

• no definitive formulation• no stopping rule• not true-false, but good-bad• no test of solution• one-shot operation• not provably enumerable• essentially unique• each problem a symptom of another• representation colors resolution• no right to be wrong


Christopher Alexander • design is hard because issues interact• design “patterns” (buildings, software, interaction)


design is:• everyone’s individual personality coming out• emotional response• specific lifestyle / user experience• everywhere - aesthetic experiences• transforming things into something useful• ingenuity• problem solving• method or filter for understanding environment• creative thought with restraints• evolutionizing past ideas for future• specific part of making world, conceptualizing, early in process of making• in need of philosophical underpinning• creativity & expression based on meaning to individual designer• reflection of individual’s interaction with world & outside influences• expression of one’s experiences• synthesis of ideas & experiences• Tower of Babel• interaction & way we behave with things, products, systems, services, people• how we experience all these things• un-natural• opposite of entropy• response to question or problem that may/not answer it• indiviudual’s approach to problem with set goal• difference between putting stuff together or creating new identity• inquiry based• a responsibility

•Wednesday, August 31, 2011

READ, WATCH, RESPOND

designthinkingseminar11.wordpress.com

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design thinking seminar · design thinking lecture (lunch provided) 11:30am – 1:00pm design...

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