design thinking, ou pense grande!
DESCRIPTION
Slides utilizados para discutir o tema na disciplina de Gestão da Inovação, do curso de Eng. de Materiais - UFSC.TRANSCRIPT
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DESIGN THINKING,ou... Pense Grande
Maricel Torres | Abril | 2013
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« Os homens de negóciosterão que parecer-se mais aos designers »
Tim Brown, IDEO
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ExperiênciaExperiênciamelhormelhor viagemviagem
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COMO?
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Convertendonecessidade emdemanda
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Matriz mental
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geraralternativas
fazerescolhas
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CONSTRUÇÃO DO PENSAR
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DE OUTRA FORMA…
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Referências:
Imagens: diversas fontes disponíveis no Google e em BROWN (2008).
BIOLCHINI, C. et al. Ferramentas visuais para estrategistas. São Paulo, 2012.
BROWN, T. Design thinking. Harvard business review, v. 86, n. 6, p. 84-92, 2008.
BROWN, T. Design Thinking: uma metodologia poderosa para decretar o fim das velhas ideias. Rio de Janeiro: Elsevier, 2010.
VIANNA et al. Design Thinking: inovação em negócios. Rio de Janeiro: MJV Press, 2012.
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Estudos de caso…
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… sites e vídeos interessantes…
http://sparka.com.au/#casestudies
http://livrodesignthinking.com.br/
http://www.youtube.com/watch?v=2l7vFEyK7CA
https://www.ted.com/talks/don_norman_on_design_and_emotion.html
http://www.youtube.com/watch?v=vSnC01hHvbU