design thinking in the it bringing together the best of wo ...€¦ · sap founder hasso plattner...

Design Thinking in the IT

Service Industry

100% Reliability 100% Validity

Analytical

Thinking

Intuitive

ThinkingDesign

Thinking

BRINGING TOGETHER THE BEST OF TWO WORLDS

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public

Design Thinking at SAP

2009 - 20112004 Today2005 - 2008

Hasso Plattner

Design Thinking was developed by David Kelly, Founder of IDEO & Professor at Stanford

The Stanford d.School was cofounded with David Kelly and SAP founder Hasso Plattner

DT is a our process for creativity and innovation through exploring elements of human-centered design

Today SAP is partnering with hundreds of customers to envision what their new or existing operations might look like in the future and build road maps for getting there


Design Thinking

Combining Business Thinking with Design Thinking

https://www.youtube.com/watch?v=TlEf3XQc0MI

https://www.youtube.com/watch?v=TlEf3XQc0MI


Design Thinking DT

Designing for Outcomes

The basis of Design Thinking is to put ourselves in the shoes

of your customers

Doing this helps us discovery new innovations: New value from new areas for your customers and your company

and provide you with powerful

design thinking techniques that you

can bring to your own business

TimothyPrestero_2012X-480p.mp4


DT

TimothyPrestero_2012X-480p.mp4

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public7

Think like a designer

Go broad first and focus later

PROBLEM SPACE SOLUTION SPACE

Explore Interpret Ideate Experiment Test


To answer Key-Questions:

Mission for 2016 – beyond... and a tangible action plan

WHAT TO FOCUS

ON?

WHAT CAN WE

DO?

HOW DO WE GET

THERE?WHAT OUR VISION

2016 - BEYOND?DESIGN

CHALLENGE

CONCRETE

ACTIONS (TIME TO

IMPACT 6 MONTHS)

AND KPIS

11:30 12:00 12:30 13:00

WHAT TO

FOCUS ON?

WHAT CAN

WE DO?

HOW DO WE

GET THERE?

WHAT HAPPENS

UNTIL 2015?

ACTION PLAN

2016 - BEYOND

FINAL

REPORT OUT

LUNCHFIRST

REPORT OUT

13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30


Design Thinking Success Stories

http://www.ideo.com/work/

Categories


Framing a Design Thinking Session

Step 1: Determine the Design Challenge

The Design Challenge

• Decide what issue you are trying to resolve.

• Agree on who the audience is.

• Prioritize this project in terms of urgency.

• Determine what will make this project successful.

• Establish a glossary of terms

Framing Best Practice

We usually start with the phrase:

“How might we…?

A good “How Might We”

question should not be so

narrow that it suggests a

solution.

The first step toward a great answer is to reframe the question.

David Kelly, IDEO


Framing a Design Challenge

How Might We… from: Stanford d.school

“How might we” (HMW) questions are short questions that launch brainstorms.

HMWs are seeds for your ideation that fall out of your point-of-view statement,

design principles, or insights.

Create a seed that is broad enough that there are a wide range of solutions

but narrow enough that the team is provoked to think of specific, unique

ideas.

For example:

…too broad “HMW redesign dessert”

…too narrow “HMW create a cone to eat ice

cream without dripping”

…properly scoped “HMW redesign ice

cream to be more portable”


Exploring how to Frame a Design Challenge

How Might We…

Challenge: Redesign the ground experience at the local international airport

POV: Harried mother of three, rushing through the airport only to wait hours at the gate, needs

to entertain her playful children because “annoying little brats” only irritate already frustrated

fellow passengers.

How Might We…alternatives:

• Amp up the good: HMW use the kids’ energy to entertain fellow passenger?

• Remove the bad: HMW separate the kids from fellow passengers?

• Explore the opposite: HMW make the wait the most exciting part of the trip?

• Question an assumption: HMW entirely remove the wait time at the airport?

• Go after adjectives: HMW we make the rush refreshing instead of harrying?

• ID unexpected resources: HMW leverage free time of fellow passengers to share the load?

• Create an analogy from need or context: HMW make the airport like a spa? Like a

playground?

• Play against the challenge: HMW make the airport a place that kids want to go?

• Change a status quo: HMW make playful, loud kids less annoying?

• Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW mollify delayed

passengers?


The Design Challenge

Explore the “toughest problems”

Excerpt From --->

Creative Confidence

by

David & Tom Kelly, IDEO


The Design Challenge:

5 Areas to Consider

Organizational Targets…how does the organization need to evolve to support strategy and supporting process changes

Process Targets…Translate goals into processes which deliver the optimal value

Strategy Targets…Align the Business strategic needs to IT solutions & plans

Cost/Revenue Targets… Enable a cost concious, value driven IT Organization

Architectural Targets... Establish an architcture to support Strategy and Targets

(Betriebs-)

Buchhaltung

Projektcontrolling Bereichscontrolling

Produktcontrolling

(Geschäfts-)Buchhaltung

Jahresabschluß/

Inventur

Finanzwirtschaft

PLAKO

KOFA

MARS

CER KISS PROKOKOBIS

VHDPKV

KAL2

BESSY

AKKO

Grundbuch NDL

ANASBER

VECIS

NICOS

GUKAS

INV

VAR NFZ

Umsatz-erfassung

MOA

APK

Auswertung/AufbereitungKOFA-Daten

BALD

BES

BIBS

BILPLAN

DIVA

DOKA

Entflechtung

Export-fakturierung

FAIB

FIBUS(SAP-R/2)

Finanzkonten(SAP-R/3)

FIPLA

GEMKO

HDZL

IASInlands-fakturierung

IPÜ

IRS

IVDIS

KASKO

LIFO

LINDA

MAIB

MARKO

MERLIN

BCS/Multicash

NIGEL

PAS

PC-Zahlungs-verkehr

PreisbildungPURAS

REKS

SAPA

SPEDIT

UAS

VDAS

Verkaufskonto-Abwicklung

W IMIPA

W RI

USD-Fakturierung

2016

and

beyond


1. How will IT change the basis of competition in

our industry?

2. What will it take to exceed our customers’

expectations in a digital world?

3. Do our business plans reflect the full potential

of technology to improve our performance?

4. Is our portfolio of technology investments

aligned with opportunities and threats?

5. How will IT improve our operational and

strategic agility?

6. Do we have the capabilities required to deliver

value from IT?

7. Who is accountable for IT and how do we hold

them to account?

8. Are we comfortable with our level of IT risk?

9. Are we making the most of our technology

story?


9 Areas to ConsiderBoard members should raise nine critical

questions when discussing technology

strategy with IT and business managers.



12 Areas to Consider


Start with Design Thinking

Beyond Prototype - Optional Deliverables

Process Benchmarking

and Capability Mapping

Intuitive Roadmap Value Case & Cost ModelValue Prototype

Initiative Prioritization

Vision Setting / Big

Idea Workshop

Start Here


Design Thinking is…

a Human Centered Iterative Process towards Innovation

ViabilityFeasibility

Desirability

Innovation

“Design thinking is a human-centered approach to

innovation that draws from the designer's toolkit to

integrate

the needs of people,

the possibilities of technology, and

the requirements for business success.”

Tim Brown, president and CEO of IDEO

Moovie

Design & Thinking Official Trailer2.mp4


What to Expect: Apply Basic Design Thinking Methods to

a Concrete Challenge

Highly Interactive Session Inspired

by Design Thinking

No “Let‘s see what SAP will tell us“.The customer and SAP colleagues work together to work on the defined design challenge.

How might our business processes enable us running

in the most efficient & secure way in the Digital

World ?

The

Challenge:

design thinking in the it bringing together the best of wo ...€¦ · sap founder hasso plattner...

Documents