design thinking: how medieval design is still used today
TRANSCRIPT
Design Thinking:
How medieval design is still used today
Mr. SmithMs. Singer
We are graphic designers
Our daughter is Lena (Lee) Smith
Today we will learn how people used design in Medieval times…
…and how their design still influences us today.
Today we will:• Have a lesson• View a demonstration• Create a design using what we learn.
What is a Medieval Coat of Arms?
Coat of Arms
is an identification
system developed during the
Middle Ages.
A “Coat of Arms”
was used to identify knights
A coat of arms is also called a herald
A herald
has several
parts
Why did a knight need a “Herald”
or“Coat of Arms?”
So he would look different than other knights!
Why is it important for knights to look different?
Why is it important for knights to look different?
So others:• know which team they are on
Why is it important for knights to look different?
So others:• know which team they are on• earn respect for their brave deeds
Why is it important for knights to look different?
So others:• know which team they are on• earn respect for their brave deeds• know which family they are from
Let look at some examples of these in today’s society
So others:• know which team they are on
So others:• know which team they are on
So others:• earn respect for their brave deeds
So others:• know which family they are from
Why was it important for knights to be visible from a distance?
Why was it important for knights to be visible from a distance?
So everyone
knew which
side they were on!
Why is it important for people today to be visible from a distance?
Why is it important for people today to be visible from a distance?
So everyone knows which team they are on
Why else is it important for people to be visible from a distance?
Cassiesie
Why else is it important for people to be visible from a distance?
Safety
What does safety have to do with
design?
What does safety have to do with
design?
A lot!
A Coat
of Arms
Lets take a
closer look at one part:
The shield
Examples of medieval shield shapes
Lets take a closer look at one of these:
How are shield shapes used today?
Shield of the Swiss Canton of Soleure
Shield of the Swiss Canton of Soleure
US Interstate Highway Sign
US Interstate Highway Sign
Definition
Legible Legibility
To see something clearly.
Why is legibility important when driving on the highway?
Imagine you are driving down the highway at 60 miles per hour…
US Interstate Highway Sign
Imagine you are driving down the highway at 60 miles per hour…
These are
actual signs on a highway that your parents drive on regularly
Here’s one way good design
can make highway driving
safer.
A designer
created a typeface to improve legibility
of road signs.
Its name is “Clearview”
Its designed to improve legibility for drivers
This typeface improves legibility for drivers
This typeface improves legibility for drivers
Today you will design and make your very own
shield.
Think about legibility when
you design your shield.