design thinking for news
TRANSCRIPT
Jill Hopke
@jillhopke
Design Thinking for News
Workshop Overview
Design Thinking
Key concepts
Design Thinking Process
Hearken Example
News Redesign Exercise
“Design thinking is a human-‐centered approach to innovaCon that draws from the designer's toolkit to integrate the needs of people, the possibiliCes of technology, and the requirements for business success.”
—Tim Brown, President and CEO, IDEO
• Discoverability – User should be able to figure out the funcFon of a technology.
• Understanding – Object must make sense to users.
Always keep in mind the people who will use and interact with a technology!
Two key aspects of good design
c Ever wondered why we have computer “folders”?
Conceptual models = Simplified explanaFons of the way things work
c
• Affordances – Ways an object could be used; what’s possible; relaFonship between user and object
• Signifiers – Signs that show user where interact with object; show purpose
Affordances vs. signifiers
Design is an iteraFve, cyclical process
What do you want to accomplish? (Your goals)
World
AlternaFves? Goal accomplished?
What can you do?
How?
Meaning what?
What happens?
Feed
forw
ard Feedback
Adapted from: Norman, D. (2013). Figure 2.7: The seven stages of acFon as design aids. The design of everyday things (p. 71). New York: Basic Books.
“In the real world, the problems do not come in nice, neat packages. They have to be discovered.”
—Don Norman, The Design of Everyday Things (p. 218)
Human-‐Centered Design: 1st find root problem
Norman, D. (2013). Figure 6.2.: The iteraFve cycle of human-‐centered design. The design of everyday things (p. 222). New York: Basic Books.
Example: Hearken and New Ways to Listen
Learn More: hep://www.wearehearken.com/
Hearken in AcFon: WBEZ’s “Curious City”
Learn More: hep://curiouscity.wbez.org/
News Redesign Exercise
Human-‐Centered Design Process
Stanford University’s d.school “Five Step Design Thinking Process”
Image source: hep://beeerlesson.com/lesson/617373/since-‐feeling-‐is-‐first-‐empathize
