design thinking
DESCRIPTION
MBA Speaking EngagementTRANSCRIPT
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25 Years of Design Thinking1 6 C O N S T R U C T S O F T H E J O U R N E Y
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Choose a subject or adventure
that you’re passionate about, discover everything
about it
1 S T . . C O N S T R U C T O F S U R V I V A L
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Prepare for different weather
systems, obstacles and opportunities
2 n d . C O N S T R U C T O F S U R V I V A L
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Chart a course that others
want to follow, find the flow
3 r d . C O N S T R U C T O F S U R V I V A L
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Launch and sustain breakthrough momentum,
appreciate turbulence
4 t h . C O N S T R U C T O F S U R V I V A L
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Risk and failure is all part
of navigating, move on
5 t h . C O N S T R U C T O F S U R V I V A L
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Make use of social intelligence
in all its forms especially empathy,
don’t be a pushover
6 t h . C O N S T R U C T O F S U R V I V A L
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Change course to avoid crashing,
spot the opportunity
7 t h . C O N S T R U C T O F S U R V I V A L
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Learn from others and the places
they invite you to
explore
8 t h . C O N S T R U C T O F S U R V I V A L
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Steer forward but take opportunities
in different directions that align with your
mission
9 t h . C O N S T R U C T O F S U R V I V A L
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Be prepared for different cultures,
traditions and technology
forms
1 0 t h . C O N S T R U C T O F S U R V I V A L
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Know you’re a member of a
thriving global universe, sense
what is next
1 1 t h . C O N S T R U C T O F S U R V I V A L
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Be aware of downward or negative
gravitational pull, steering to higher
altitude is the optimum avoidance
procedure
1 2 t h . C O N S T R U C T O F S U R V I V A L
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Sharing with those you encounter is akin to refueling
your system it supports greater understanding, exploration and
experience
1 3 t h . C O N S T R U C T O F S U R V I V A L
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To avoid getting lost along the way
forge friendships
1 4 t h . C O N S T R U C T O F S U R V I V A L
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Make your offering
memorable through
protecting your brand
1 5 t h . C O N S T R U C T O F S U R V I V A L
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Prophesy your own success
1 6 t h . C O N S T R U C T O F S U R V I V A L
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NOVEMBER 13, 2012
Robert Chitty, President• gordongroup.com• http://bobonbrand.blogspot.com• [email protected]
25 Years of Design Thinking 1 6 C O N S T R U C T S O F T H E J O U R N E Y
THANK YOU!